Latest news with #Astrotalk
Mint
2 days ago
- Business
- Mint
Astrotalk to create subsidiary to focus on devotion as a business
Faith-tech startup Astrotalk is looking at launching a new line of businesses that will focus on devotion, its founder said, amid rising demand for online and home-based religious rituals. 'We are looking to invest ₹50-100 crore behind this new subsidiary that is focusing on helping people do pooja online or at their home," founder Puneet Gupta said in an interview. Astrotalk, which offers online astrology advise, is gearing up for an initial public offering (IPO) in calendar year 2027. The company already claims to earn ₹6 crore in monthly revenue from online poojas, driven by word-of-mouth recommendations by its partner astrologer – chiefly pundits in temples. Customers will be given the choice to perform an online ritual - a puja for instance - at home or in a temple. The decision to create a subsidiary for devotion is based on differentiation for the Indian customer. 'We've not seen success in Indian businesses that do 10 different things. Indians need a different brand name, but we'll make sure that it says 'Powered by Astrotalk,' so it gives users the trust that they associate with our brand," Gupta said. Astrotalk has no fixed timeline on when the devotion business will go live, but has begun the hiring process for the leadership team. While one person is being moved internally, two others have been offered roles for the devotion business. The company expects the team to be finalized by September. 'Leadership is first, product is second because once we start talking to people we'll realise what they want. I can say 10 things now, but it could make no sense if the customer isn't sure," Gupta said. 'We already have ₹700 crore in the bank and we're currently fundraising $50 million (around ₹434 crore). The company will have enough money down the line to take these calls." The main focus for the new business is to tie up with large well-known temples and offer customers the chance to offer prayers to deities there, instead of the ones at their homes or those provided by their astrologers. 'We want to be able to have different temples which specialize in different things so customers have options," said Gupta. Astrotalk wants to market places of worship as well, directing people to certain temples based on where they'd like to make donations or offer prayers. 'We will create the entire ecosystem for a temple in that whatever is associated with it, we will do that for the consumer," said Gupta. 'We're looking to on-board as many temples as we can." Eventually, the company hopes that it will also be able to set up live streams within temples to allow consumers to interact without having to be there in-person. Astrotalk's revenue more than doubled to ₹651 crore in FY24 from ₹283 crore in FY23. Profits too increased, over 12 times to hit ₹100 crore in FY24, up from ₹8 crore in FY23, according to data from Tofler. While the company's FY25 number's haven't been disclosed yet, Gupta said that Astrotalk's annual revenue currently stands at ₹1,650 crore. It is targeting an ARR of ₹2,000 crorebythe end of FY26. Astrotalk's pitch is ambitious, given that there are thousands of temples across India attracting millions of devotees. In 2024 alone, over three million people visited the Badrinath and Kedarnath Dhams, according to an official statement from the Shri Badrinath-Kedarnath Temple Committee. Earlier this year, the Maha Kumbh Mela in Uttar Pradesh's Prayagraj was estimated to have spawned $30 billion of financial transactions, according to Sprout Research. The first day alone dwarfed the number of people visiting the Badrinath and Kedarnath Dhams, coming in at six million. Fundraising to set benchmarks Currently, the company is in the process of raising $50 million at a unicorn valuation, where a startup is valued at over $1 billion. 'We're bringing in public market investors in this round who would be able to help anchor an IPO," said Gupta, clarifying that the company isn't calling the latest fundraise a pre-IPO round. Astrotalk plans to file for an IPO early in the calendar year 2027. Should the company list successfully, it'll be the first in the faith-tech space to do so. Faith-tech startups are gaining momentum in India, with funding into these digital platforms surging from $4.3 million in 2023 to $50.7 million in 2024, according to market intelligence platform Tracxn. The company's closest competitor is AppsForBharat, which has raised $20 million in a Series C round led by Susquehanna Asia Venture Capital with participation from Nandan Nilekani's Fundamentum, Elevation Capital, and Peak XV Partners. AppsForBharat is currently valued at $175 million. The ongoing fund-raise is a mix of primary and secondary rounds, with new investors joining the cap table. However, Astrotalk declined to name the new investors. In fact, the company said that its early investors aren't willing to dilute too much of their equity in the new round. 'No one wants to fully exit and I've made it clear that I won't be diluting my shares alone, everyone will have to do a little bit," Gupta said. Astrotalk is currently backed by Elev8 Venture Partners, New York-based Left Lane Capital and QED Innovation Labs. Overall, the company has raised a total of $30 million so far, and its last funding round in 2024 took its valuation to $300 million. The latest fundraise will take its valuation to over 3x of its current value. 'We don't really need the money right now, we're doing it to benchmark the valuation and bring good people on board," according to Gupta.
Time of India
07-07-2025
- Time of India
3 online fraudsters arrested for swindling pharmacist
Haveri: The CEN police in Haveri apprehended three individuals for allegedly swindling a pharmacist by impersonating as astrologers. The arrested persons are Ramesh Shatri and Gopal Shatri from Devaragudi village in Sindhanur taluk of Raichur district, while the third suspect's name remains undisclosed due to being a minor. Guru Shatri remains at large. The police recovered 227 gms of gold valued at Rs 21 lakh from the arrested individuals, as confirmed by SR Ganachari, CPI of CEN police station. A 23-year-old pharmacist in Haveri became a victim of a sophisticated cyber fraud, resulting in the loss of gold ornaments worth Rs 15 lakh. The victim, a BPharma graduate employed at a private hospital in Haveri, was duped by individuals pretending to be astrologers. The incident was reported to the CEN police station in Haveri. The victim came across an advertisement for the Astrotalk mobile application on Instagram that offered astrological consultations. She initiated contact with the suspects through the application and communicated via text messages. After receiving online payment, the fraudsters dispatched a 'yantra', kumkuma, and other items to her. Later, the primary suspect contacted the victim, claiming she would face serious difficulties due to issues in her kundali. When she requested assistance, the suspect recommended a special puja at their ashrama in Mysuru. He directed her to provide all her gold ornaments for the ceremony and organised his associates to collect them in Haveri.
NDTV
07-07-2025
- Business
- NDTV
Radhe-Radhe Guru Ji: How Gen Z Push Made Religion A Market Worth Rs 4.86 Lakh Crore In India
Sidhharrth S Kumaar is an astrologer, relationship coach, and psychic. He works with NumroVani, a Gurugram-based numerology company with a mission to 'empower businesses and individuals'. With over six years of experience, Kumaar has built a loyal following - both in real life and across social media. He consults more than 100 clients every month, most of whom are between the ages of 24 and 35. But his youngest client? Just 8. A growing number of teenagers and young adults are reaching out to him - often struggling with relationship challenges or grappling with identity issues. "A 25-year-old came to me asking, 'Why am I here?' and 'What's my purpose?' Their North Node was in the 9th house, which indicates a deep connection to travel, philosophy, and teaching. They left the session with tears in their eyes - not because they were lost, but because they finally realised they were simply being redirected," Kumaar shares. He also recalls a 14-year-old girl who had just come out of a brief but intense relationship. "She wanted to know why she gets so emotionally attached to people," he says. Stories like these - of people stuck in confusion about relationships, careers, or life - reflect a growing trend: young Indians are turning to spirituality to make sense of their inner chaos and emotional blocks, often using it as a way to disconnect from an overwhelming reality. With technology, AI, and social media, guidance is now just a few taps away. Whether you're scrolling through an astrology app or texting your personal astrologer for advice - you're far from alone. What The Numbers Reveal Data paints the same picture. A 2024 study by NumroVani found that 51% of young Indians seek astrological insights daily. Around 88% read horoscopes at least once a week, and 75% rely on astrology for matters of the heart. Digital astrology is booming, with platforms like Astrotalk and AstroVed offering AI-powered, personalised horoscopes and matchmaking services. The online astrology market is expected to grow at a CAGR of 14%, reaching over USD 750 million (approx. Rs 6,200 crore) by 2025. The pandemic only accelerated this trend - with online consultations rising by 20-25% in 2021 alone. Even traditional religious events are seeing a Gen Z revival. The recently concluded Kumbh Mela was attended by more than 400 million people - and a significant portion of them were young Indians. India's spiritual economy is evolving too. No longer limited to temple visits, it now includes digital services like virtual puja s, online pilgrimages, and astrology consultations. The religious and spiritual market was valued at USD 58.56 billion (approx. Rs 4.86 lakh crore) in 2023 and is growing at nearly 10% annually. Why Religion And Astrology Are Cool Again Millennials, for the most part, ran away from tradition. They chased career highs, buried themselves in long working hours, and quietly navigated mental health struggles without help. Gen Z, however, is rewriting the rules: embracing incense sticks, affirmations, gratitude lists, healing crystals, and birth charts. And they're doing it with pride. "There's no doubt - it's not just making a comeback, it's probably the next FOMO. Soon, people won't ask if you went out on the weekend - they'll ask if you aligned your karma for it," laughs Vanya Mishra, CEO and Co-founder of AstroSure AI, an app offering AI-powered astrology insights. According to Mishra, millennials buried spirituality under ambition and burnout. "But Gen Z? They're out of the rat race. They're in their own lane. For them, trauma healing is a priority. Millennials and their parents never even spoke about familial trauma - Gen Z wears it like a badge of honour," she says. Mental health expert Yuvette D'Sa agrees. "Gen Z understands both the empowering and problematic parts of religion. They don't just accept it blindly. They take what works for them - what gives them peace," she explains. In her view, this generation is honouring Indian traditions by reshaping them to fit modern realities. Kumaar sees Gen Z as trendsetters. "They're leading the digital revival of ancient sciences. Even late millennials - sandwiched between Gen Z and their parents - are beginning to turn inward because of it," he says. Mishra adds, "Social media has supercharged curiosity. And it's not just in India - the West is getting hooked on Vedic astrology too." Add Social Media To The Mix A quick scroll through Instagram will show you just how trendy astrology has become. Memes based on sun signs, retrograde rants, and celebrities sharing their spiritual routines - the stars are literally everywhere. Spiritual gurus like Premanand Govind Sharan (we all have seen his videos, he has 27.3 million followers on Instagram), or Aniruddhacharya Mahara, AKA 'Pookie Baba' (3.6 million followers on Instagram) are also becoming a part of this discourse with their own Instagram account sharing candid moments of wisdom. They further bring Gen Z and other younger generation's attention to religion and spirituality who follow Instagram religiously. View this post on Instagram A post shared by Bhajan Marg Official (@bhajanmarg_official) "Big names like Virat and Anushka, even Dua Lipa, are openly embracing astrology. That visibility is making spirituality aspirational again," says Mishra. And whatever is on social media and your stars follow is cool, right? 'Astrology Isn't A Trend Anymore - It's A Lifestyle Shift' What was once seen as superstition is now a daily part of self-care routines. From planning projects around moon phases to reciting affirmations during yoga, astrology is increasingly becoming second nature for many young Indians. "Young people today are using astrology and spirituality as tools to shape their identity and guide major life decisions - from careers to relationships, finance to health. For many, astrologers are their go-to advisors," Kumaar explains. Even choices like buying a wristwatch are being made based on astrological remedies now. At Mishra and her team created Agastyaa - an AI-powered astrological assistant - in response to rising demand for personalised, tech-savvy spiritual tools. The app's user data supports this shift. "Over 50% of our users are Gen Z. Relationship queries dominate. They chat with us late into the night, asking about their futures or just seeking emotional comfort," Mishra shares. Kumaar sees a similar pattern. "Roughly 73-74% of my recent consultations have been with young people. Once trust is built, they come back - some every week." According to him, astrology provides a safe, unbiased space for reflection. "It acts like a mirror, one that doesn't judge you. In relationships, friendships, even work teams, people are seeking energy alignment more than logic," Kumaar says. Mishra believes this shift is only going to grow, "Let's be real. Looking at the state of the world, turning inward might just be the coolest thing you can do right now. If something makes you feel better, or helps you grow - why wouldn't you do it?" Well, Gen Z seems to echo him.
Time of India
30-06-2025
- Time of India
Woman loses gold in online astrology scam
Haveri: In an unprecedented cyberfraud case in Haveri, a 23-year-old pharmacist fell victim to an elaborate scam, losing gold ornaments worth Rs 15 lakh to an online gang. The young woman, who completed her B Pharma and works at a private hospital in Haveri, was deceived by fraudsters posing as astrologers. The case was registered at the Cybercrime, Economic Offences and Narcotics (CEN) police station in Haveri. The victim surrendered gold ornaments weighing 165gms between March 23 and June 9, 2025, before approaching the CEN. The authorities then registered a complaint and initiated investigation. SR Ganachari, circle inspector, said that the victim discovered an advertisement for Astrotalk mobile app on her Instagram profile, which offered astrological services. She contacted the suspects through the app and discussed her concerns via text messages. The fraudsters sent her a yantra, along with vermillion and other items, after receiving payment online. Subsequently, a person identifying himself as Ganesh Shastri contacted her, warning that she would encounter serious life problems. When the victim sought solutions, the suspect suggested a special puja at their ashrama in Mysuru. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Dermatologist: Just Add 1 Drop Of This Household Item To Any Dark Spot And Wait 3 Minutes Undo Ganesh Shastri instructed her to provide all gold ornaments for the ritual and arranged for his associates to collect them in Haveri. The woman gathered all the gold ornaments from her parents and without their knowledge she handed these over to the suspect's associates, Chandan and Guru, at the Haveri bus terminal. The associates maintained contact for three days before their mobile numbers became unreachable. The incident came to light after 15 days when her parents discovered the missing ornaments. The victim then disclosed the entire incident to her parents and filed an FIR with their support.
