Latest news with #Casio
Buzz Feed
2 days ago
- Entertainment
- Buzz Feed
'90s–'00s Trends Millennials Wish Would Make A Comeback
I'm fascinated by the idea of changing fashion trends (and really, just trends in general). Like, it's truly so much fun looking back on the things we all once loved, but have since joined a long list of "what were we thinking"s. And it's even COOLER reminiscing on the trends that we'd all really love to make a comeback! So recently, millennials on Reddit have been answering the question: "What are trends you thought would have made a comeback by now but haven't?" and it unlocked some serious memories from the '90s–'00s that I wasn't ready for. So without further ado, here's what people said: "Jeffrey Campbell LITA boots. I was hoping with 'indie sleaze' and the Chloe Paddington and Balenciaga City bags making a comeback we'd see LITAs again, too." Four fashion colorful high heel shoes on a white background "For the girls, they've been saying for years that the super low-riding jeans would be coming back, and I've seen them pop up, but not nearly as much as the wide-legged jeans that are high-waisted. The key word with Gen Z'ers and the emerging Gen Alpha kids is 'comfort,' and yeah, it makes sense why the super low-riders haven't made a huge comeback." "I keep expecting a counter-culture/AI backlash to occur where people go back to mid-2000s internet practices, or at least aesthetics. That might include MySpace, blogging, or social sites with strictly no AI. They've done it with cameras already for the past couple of years — I was speaking to a Gen Z couple at a bar the other week and the guy whips out a 2004 Casio digital camera he'd just bought at a charity shop. I simultaneously felt very excited and very old." "The colored polo shirts and low-rise jeans were styles that the preppy or popular kids wore when we were in high school. When I first noticed the 2000s/Y2K styles coming back with younger generations, it threw me off because it seemed like they were dressing like the unpopular kids or kids who were bullied when we were in school. It's surprising, because you would expect that it would be the cool kids' style making a resurgence." "Some sort, any sort of big hair — volumized hair or styled up. It's been the longest stretch in ages of pretty simple, flat, low or even zero-volume hair now for decades. Earlier '90s, '80s, late '70s, earliest '60s, '50s, '40s, '30s — they all had some volume and style. Late '60s to mid-'70s had none, but now it's been decades of none, not just a few stray years." "Gaucho pants. Haven't seen them in Vogue since like '04, and I'm patiently waiting." "Argyle sweater vests. Think Seth Cohen on The O.C. I loved them. I suppose we just might not be deep enough into the '00s resurgence for them to be back. Bring back 'emo' before 'emo' became 'scene'!" "I sort of expected corduroys to be back, because it's a type of fabric. Probably not the thick, heavy ones, but the thinner, lightweight ones that were soft. Didn't expect mood toe rings to be in stores, that's for sure. (I saw that in the wild in November at the mall)." "The whale tail, AKA thongs showing above your jeans." "I predicted a huge resurgence of body glitter by 2020, but it never really happened." "Beanie Babies." "Some of the hairstyles that were popular mid '90s-onward, like the Rachel cut and layered styles." "Torn cuffs on jeans and pants." "Rock music of sorts. Like Paris Texas — a mix of hip hop and rock, at least. I really expected this sound to become 'radio music,' but it went R&B country instead." "Tie dye coloured tees." "Juicy track suits." And here's my choice: denim on denim. People should really start rocking the Canadian tuxedo again, and no, I'm not just saying that because I'm Canadian. I guess ever since Britney and Justin wore it, we all realized none of us can ever top them. Now it's your turn! What's one trend from the '90s–'00s that you wish would come back already? Tell me in this anonymous form, or leave your answer in the comments below! And check out BuzzFeed Canada on Instagram and TikTok for more nostalgic stuff!
Khaleej Times
3 days ago
- Business
- Khaleej Times
Casio marks 60 years of calculator legacy, reinforcing commitment to education and innovation
Casio Computer Co Ltd has commemorated 60 years since the debut of its first desktop calculator, marking a major milestone in the evolution of professional and educational tools. To honour this achievement, Casio Middle East & Africa FZE (CMEA) hosted a gathering of regional distributors and key partners at the Habtoor Palace in Dubai, reaffirming its commitment to the markets it has served since the 1970s. Over the decades, Casio calculators have played a central role in enabling precision and productivity across sectors, including education, finance, engineering, and retail. In the Middle East and Africa, the company's emphasis on scientific calculators has supported math education in schools across the region, where CMEA has built longstanding relationships with educators, institutions, and students. 'Casio has been active in the Middle East for over five decades, with scientific calculators at the core of our educational contribution,' said Koji Shimada, general manager of the education business division at Casio Middle East & Africa. 'What started with the introduction of desktop calculators in the region has evolved into a commitment to support the evolving needs of educators and learners. Today, scientific calculators are not just tools; they are part of the learning journey across thousands of classrooms in the UAE and wider region.' He continued, 'We go beyond simply providing calculators. Through our Gakuhan initiative, former mathematics teachers on our team work directly with school educators to show them how to integrate scientific calculators into classroom instruction effectively. They offer training workshops, provide exam prep support, and even help design teaching materials. This level of educational engagement is unique to Casio, and we believe it is one of our strongest differentiators in markets like the UAE, where education standards continue to rise.' Reflecting on Casio's legacy and future direction, Shimada added: 'This 60-year milestone allows us to revisit our origins and renew our promise to innovation. As part of the anniversary, we are reintroducing updated desktop calculator models, which were the foundation of our business. These will meet the demands of today's retail, finance, and office professionals. At the same time, we are doubling down on our commitment to the education sector by continuing to innovate and support math learning.' Addressing one of the challenges faced by the brand, Shimada noted, 'While we're grateful to receive consistent positive feedback from users on product quality and performance, we are also aware of the issue of counterfeit Casio calculators in some developing markets. This is especially critical in regions where affordability remains a barrier to access. In response, we've launched localised, lower-cost models tailored to these markets. For example, in Nigeria, to ensure students and professionals can access genuine Casio quality without compromise.' Commenting on the future of learning tools, he said: 'Despite growing interest in AI and smart technologies in education, foundational skills like mathematics are still best developed through focused learning. Unlike smartphones or tablets, calculators provide a distraction-free environment, which is why they continue to be widely adopted in schools. In fact, these core math skills are essential for students to even begin to understand and engage with more advanced tools like AI.' Ryosuke Torigoe, education marketing general manager at Casio Middle East & Africa, further elaborated on Casio's philosophy around calculator use in classrooms: 'There's an appropriate stage for students to begin using scientific calculators, and it comes only after they've mastered the basic arithmetic principles. At that point, calculators can help them avoid mechanical repetition and redirect their focus to developing logical thinking and analytical skills.' He also discussed the challenge of balancing digital advancement with learning discipline. 'Many students today are digital natives. They're used to tablets and smartphones. But these devices often lead to distraction. That's why dedicated offline tools like scientific calculators remain essential. They are purpose-built to enhance focus and help students grasp mathematical concepts more deeply, without diverting attention away from learning objectives.' Torigoe concluded: 'At Casio, we see our role not just as a technology provider, but as an enabler of better education outcomes. As we look ahead, we will continue to support educators in the Middle East with both the tools and the knowledge needed to foster the next generation of thinkers and problem solvers.' The event included hands-on demonstrations of Casio's latest calculator models, some specially designed for the 60th anniversary, as well as regional success stories from partners. Guests were treated to a cultural reception featuring traditional performances that celebrated the heritage and diversity of the Middle East and Africa. 'Reaching our 60th anniversary is a testament to the trust professionals and businesses have placed in Casio,' Shimada concluded. 'We're proud of our legacy and excited to support the next generation of students, teachers, and professionals across this region.' The celebration reinforced Casio's dual focus on educational innovation and product authenticity, setting the tone for continued growth in one of the brand's most strategically important regions.
Time of India
4 days ago
- Business
- Time of India
Casio Calculators'new campaign pays tribute to the countless moments
HighlightsCasio has launched a campaign titled 'The Calculator India Trusts,' emphasizing the role of calculators in shaping the future through various moments in education, business, and home life. The campaign aims to enhance brand engagement particularly in Tier 2 and Tier 3 towns in India, highlighting the importance of brand trust in consumer purchasing decisions. The campaign features a film that illustrates the concept of trust as an enduring legacy, showcasing the Casio calculator as a symbol of perseverance and success across generations. Casio has launched a dedicated campaign: 'The Calculator India Trusts .' Rooted in the belief that every calculation shapes the future, the initiative pays tribute to the countless moments—both big and small—that Casio calculators have supported across classrooms, businesses and homes. Casio India has planned to roll out a multi-touchpoint campaign across the country like YouTube, Instagram, Facebook along with promotional collaterals in the retail stores to deepen engagement with traders and retailers, especially across Tier 2 and Tier 3 towns, where brand trust plays a critical role in purchase decisions, the brand stated in a press release. 'This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and innovative calculators aimed at taking the country forward with its applications across varied fields' said Takuto Kimura, managing director, Casio India. 'Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way.' At the heart of the campaign is a film that explores the quiet strength of trust—an enduring legacy passed from one generation to the next. More than a device, the Casio calculator is portrayed as a symbol of perseverance, ambition, and everyday triumphs, it added. This creative concept has been envisioned and executed by Backlot Films with the help of producer Harpreet Singh and director Vishal Gupta who brought out the facets of simple yet effective storytelling to establish the trust of millions of consumers using Casio Calculators in their daily lives in India. Watch the video here:
Tokyo Weekender
5 days ago
- Entertainment
- Tokyo Weekender
The Timeless Nostalgia of Casio Digital Watches
In an era where our phones have replaced timepieces as an extension of our arms and Apple Watches track our every move, wearing a traditional watch can feel anachronistic; they now serve as fashion statements and status symbols more than anything else. Among a sea of Patek Phillippes and Rolexes, though, the humble digital wristwatch by Japanese electronics company Casio stands out for its devoted, newly emerged cult following. These retro models got their start in the 1970s, exploded in popularity in the 90s and are now having a major resurgence among Zillennials. List of Contents: Behind Casio's Resurgence in Popularity A Brief History of Casio Watches Iconic Casio Models, Old and New Related Posts courtesy of casio Behind Casio's Resurgence in Popularity The recent Casio craze among the younger generations is part of a broader trend. Nostalgia is always in fashion, and for the past few years, the 90s and early 2000s have been the era of choice. The same digital cameras older millennials once used to capture their decidedly un-aesthetic college parties are now making a comeback in 'lo-fi' influencer photo shoots; 90s blowouts and low-rise jeans have re-entered the discourse. Casio digital watches, in particular, serve as a bridge between retro fashion and analog technology. Like sensible mom jeans or New Balance dad sneakers, digital watches are appealing because they're slightly dorky; they feel uncontrived and effortless among a pile of micro-trends dictated by social media. Plus, they're accessible and practical — reasonably priced compared to other household watch brands, sturdy and easy to use. @ksenjapolovenko on pinterest @Pinika_ on pinterest For those who grew up in the era, Casio digital watches embody everything great about the 90s and early 2000s: It was a time when emerging technologies existed as a fun, novel addition to our lives, rather than as a constant and inescapable agent. Like the earliest iPods and Gameboys, they are a fond relic of a simpler past. And for younger Gen-Z'ers who never lived through the digital revolution, Casio watches are something akin to the millennial fascination with 70's festival fashion; they offer a window into a fascinating bygone era, easily romanticized through a retrospective gaze. Casiotron ad (1978) Casio watch ad (1981) A Brief History of Casio Watches Before becoming one of Japan's most beloved watch producers, Casio (est. 1946), founded by Tadao Kashio, started out as a producer of mechanical parts — notably, Japan's first electronic calculator. It wasn't until 1974 that Casio released its first timepiece: the world's first LCD watch with an automatic calendar, named 'the Casiotron.' As Casio began delving further into the watch market, they achieved success through a blend of (at the time) groundbreaking technology and relative affordability. In 1984, the G-Shock series was released. They were water-resistant and shockproof, but what stood out most was their unique aesthetic: both rugged and futuristic. keanu reeves wearing the G-Shock DW-5600 in 'Speed' (1994) These early G-Shock models of Back to the Future fame paved the way for the lighter, youthful Babyshock (aka Baby-G) series of the 90s — now a defining fashion piece of the decade. Iconic moments like Keanu Reeves wearing the G-Shock DW-5600 in action-thriller film Speed (1994) and the birth of the A159WGEA-1 further cemented the brand's place in 90s popular culture. While the brand has come out with countless models over the past few decades, it has always stayed true to its design roots, with an emphasis on functionality. When Casio first started making watches, the cutting-edge gadgets were inherently cool — the idea of a watch with a built-in calculator felt like something from a science fiction movie. But today, these single-function technologies have the exact opposite appeal: They offer rare simplicity and pretenselessness. In a world where we're bombarded with notifications and software updates, Casio watches feel like a tangible, effortlessly grounding object. Casio TC-50 / TC-500 Digital Calculator watch ad (1986) Casio data bank watch ad (1986) Casio sport watches ad (1987) casio CA-90 Calculator Alarm watch ad (1981) Iconic Casio Models, Old and New early casiotron, courtesy of casio casio TRN-50 Casiotron (1974) Known as the world's first LCD wristwatch with a fully automatic calendar, the Casiotron, re-launched last year in celebration of Casio's 50th anniversary, began the brand's long journey as a household producer of watches. original C-80, courtesy of Casio C-80 (1980) Dubbed the 'calculator watch' and referred to as a microcomputer for the wrist, this nerdtastic icon was the blueprint for expanding the definition of a watch — it walked long before the Apple Watch could run. You can still find the C-80 in places like eBay, or look into similar models like the CA-53W-1 (worn by Back to the Future 's Marty McFly himself) and CA-500WE-1A . AQ-230 (1984) Casio's first watch to combine digital and analogue displays, this model made waves for its unique aesthetic appeal. Its successor series, AQ-230 , remains popular to this day. Our pick is this one with a silver band and silver face, perfect for minimalists. A159WGEA-1 (1990) Perhaps one of the brand's most recognized and coveted models ever, the A159WGEA-1 encapsulates the retro-futuristic house code that we've all come to know and love. Featuring a gold stainless steel band and a square digital face, the watch adds the perfect accent to any outfit. The A159WA-N1, which has the same design but with a silver band, is also popular. A168WEM-2EF A168WEPC-7A A168 Series (2001) Originally launched in the early 2000s, the 168 Series has seen countless adaptations, with a major relaunch in 2018. We love this one with a turquoise mirror-finish face — its sleek, cool tones are perfect for the summer. The A168WEPC-7A , which was launched in collaboration with Pac-Man, is also a great choice for nostalgic 90s kids. A700WEV-7A A700WEMG-9A A700 Series (2019) The A700 series revives designs from the 80s, and some of its most beautiful renditions include the monochromatic, streamlined A700WEV-7A , and the flashier A700WEMG-9A , which has a classic stainless mesh Milanese band. F-91WS (2021) This playful model, a variation of the F-91W Series (1989) has a band that embodies translucent 90s aesthetics (think jelly shoes, Gameboys, inflatable chairs) — what could be better? If the F-91WS doesn't get you in the summer mood, nothing will. It's water resistant and super lightweight, making it a suitable choice for vacations and humid weather. A120WE-1AJF (2023) A retro-futuristic reimagining of Casio designs from the 1980s, this model incorporates color palettes and gadget-like buttons from vintage models. Playing into the mass-80s nostalgia invoked by the Netflix series Stranger Things , Casio also released a Stranger Things collaboration design of the model. Vintage posters courtesy of on Pinterest Related Posts How Japanese Construction Uniforms Went High Fashion Pleats Please: Where To Find Issey Miyake Pieces in Tokyo Where To Shop for Vintage Designer Bags in Tokyo
Buzz Feed
6 days ago
- Buzz Feed
I'm A Watch Collector And This $54 Diver Is A Must-Have
As a burgeoning watch aficionado, I'm always on the hunt for great timepieces across all price points. From luxury models to affordable 'beaters', the watch market is flooded with noise — which is why I'm excited to share one of the best men's watches I've come across: the Casio MDV106 series dive Watch. And it's an absolute steal. I'm no certified horologist, but I do spend a fair share of my free time immersed in the online watch community and scrolling through a social media feed curated for wristwatch obsessives like myself. (Heck, my fiancé even proposed to me with a watch — but that's a story for another time.) I own roughly a dozen watches at this point, so I've had to implement the 'one-in, one-out' rule. Yet this dive watch always escapes the cull. Why? Because it nails the perfect beater formula where function meets style, all at a price that's... well, unbeatable. This maritime staple channels the classic dive watch aesthetic, echoing the design language of the iconic Rolex Submariner. Its stainless steel case measures 44 millimeters wide and 12 millimeters thick, offering a bold presence on the wrist that, as a number of Amazon reviewers have also noted, looks (and feels) far more expensive than it is. The unidirectional bezel features a sturdy click and an anti-reverse mechanism. And like any good dive watch, it's water-resistant up to 200 meters (656 feet), with a durable mineral crystal protecting the dial. Unless you're deep-sea diving, this is more than sufficient for office wear, poolside dips, or beach trips. Refined details — like a date window at the 3 p.m. mark, a raised diver's marker on the bezel, and luminous hour and minute arms with a sweeping seconds hand — enhance both the watch's look and utility. The Casio dive watch is available in several striking dial and bezel combos, including black and blue sunburst finishes that catch the light beautifully. It also comes with two interchangeable strap options: a sporty resin band and a stainless steel bracelet for a more polished look. With a standard 26-millimeter lug width, you can easily swap in any strap you prefer — leather, silicone — you name it. Versatility is the name of the game here. Casio claims the included battery lasts over three years, and I can vouch for that. I've owned mine for just as long, and it's still running strong with minimal adjustments needed over time. Don't just take my word for it — over 44,000 Amazon reviewers have given it a five-star rating, praising its style, durability, and everyday functionality. The verdict is simple: the Casio dive watch is one of the best value dive watches for men. Check out a few of the most helpful reviews below, or keep scrolling to add this to your cart. Get it from Amazon for $54 (available in 12 colors and eight additional styles).
