27 minutes ago
- Entertainment
- Broadcast Pro
ATV Distribution licenses Turkish dramas to Noor Play for MENA expansion
Each of the selected titles brings a distinctive narrative and emotional resonance to Noor Play's library.
ATV Distribution has finalised a new multi-title licensing agreement with Noor Play, one of the Middle East's digital entertainment platforms. As part of this ongoing partnership, Noor Play has secured streaming rights to four Turkish dramas from ATV's premium catalogue: Street Birds (Ateş Kuşları), Lifeline (Sen Anlat Karadeniz), Zembilli and Akinci.
This strategic acquisition strengthens the longstanding relationship between ATV and Noor Play, underlining a mutual dedication to delivering emotionally powerful and culturally resonant stories to audiences across the MENA region. Each selected title brings a blend of compelling storytelling and thematic depth, further enriching Noor Play's content library.
Street Birds tells the story of a group of abandoned children who discover an infant left behind like themselves and form a tight-knit chosen family to rebuild their lives. Lifeline offers a raw and unfiltered narrative about a woman's courageous escape from domestic abuse and her journey to reclaim her identity and dignity. In Zembilli, viewers are immersed in the layered realities of small-town life, where young people wrestle with love, grief and social pressures. Meanwhile, Akinci presents a high-octane, action-driven saga of a modern-day vigilante whose pursuit of justice is deeply entangled with questions of identity and purpose.
This latest deal highlights the rising global appetite for Turkish drama and underscores ATV Distribution's growing influence in the international content market.
