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Campaign ME
10 hours ago
- Business
- Campaign ME
The platform updates you need to know from July
Campaign Middle East rounds up the latest platform updates from July. Here are the key highlights: Google: At Cannes, YouTube CEO Neal Mohan announced that Veo 3 would be coming to Shorts this summer. Veo, Google Deepmind's video generation model, allows users to create AI-generated backgrounds and video clips for Shorts. YouTube also announced the availability of open call, a new feature powered by YouTube BrandConnect for select advertisers. The feature allows brands to discover and partner with creators at scale by publishing a creative brief with campaign details. Once live, creators can proactively respond with video content for the campaign. This month, YouTube also highlighted that moving forward people can find the most popular content in specific categories on YouTube Charts. Today people can explore charts for Trending Music Videos, Weekly Top Podcast Shows, and Trending Movie Trailers. YouTube will continue to add more content categories to charts over time, and while it is building more charts, the Gaming Explore page will still be the go-to for the Trending gaming videos. Twitch: Twitch announced the global launch of its Arabic Right-to-Left (RTL) experience- introducing a fully localised interface for Arabic-speaking streamers and viewers across both web and mobile interface. The Arabic RTL interface enables full right-to-left navigation across Twitch's desktop and mobile services. Arabic language settings are now available to users globally and can be activated via account settings or by adjusting device language preferences. Further localisation – notifications and emails – is expected to roll out in Q3 and Q4 of this year. TikTok: TikTok and Visa announced a strategic collaboration to support small and medium-sized businesses (SMBs) across the United Arab Emirates, equipping them with tools, resources, and incentives to help them thrive in the digital economy. Starting 1st July 2025, SMBs that spend $250 on their TikTok campaign using a Visa Commercial card will receive $150 in TikTok Ad Credits, unlocking even greater potential to reach new audiences and grow their business. This offer is available exclusively to first-time TikTok Ads Manager users and is valid until September 30th, 2025. Scene: Scene is a new platform designed for today's fast-scrolling audiences, delivering a new approach to Arab storytelling through micro-drama, and is launching this month. The application will be in Arabic and will have subtitles in multiple languages. Advertisers can choose to have their ads featured in-app between episodes, or partner with Scene's production team to create organic product placements Spotify: Advertisers can utilise custom audiences by uploading customer lists, ensuring they reach their most relevant consumers. Comprehensive first-party and third-party solutions, including an enhanced Spotify Pixel, Spotify Brand Lift, and integrations with partners like DoubleVerify, IAS, Appsflyer, and Kochava, to measure ad effectiveness.
India Today
11 hours ago
- Entertainment
- India Today
US gamer struck by lightning during livestream. Video goes viral
A US-based gamer was struck by lightning while livestreaming on Twitch. The shocking moment, later shared on X under the handle 'chrispymate', quickly went the video, Christian Howard, known online as 'chrispymate', is seen reacting in disbelief as a lightning bolt strikes during his stream. "Bro, I just got struck by lightning, I'm going to stop the stream," Howard says. He adds, 'I was sitting here with my earbuds in, and a big bolt of lightning hit. I felt it go through my earbuds. I'm not dead, so it's fine.'advertisementWatch the video here:How much aura did I lose from this Chrispymate (@chrispymate) July 20, 2025Social media users reacted with a mix of shock and relief. 'Well, I'm just thankful that you didn't get any burns,' one user wrote. Another commented, 'Oh, you weren't kidding. Hope you're good now.''Glad you're okay! That's scary,' read another to Fox26, Howard described the incident: "Imagine you're in the front row of a heavy metal concert, and the drummer hits one perfect beat with the bass hitting hard. Now imagine that in both your ears. And then someone hands you one of those gum-stick gag toys, and you get a little zap. Now imagine both of those happening at once."Howard later said to Fox26 that he was doing fine and suffered no serious injuries. He continues to post gaming content regularly across his social media platforms.- Ends
Express Tribune
12 hours ago
- Entertainment
- Express Tribune
LolOverruled accused of sexual harassment and threats, issues then withdraws public apology
Alex Peter, known online as LolOverruled, is at the centre of a growing controversy following multiple misconduct allegations from women online. The accusations surfaced after X user Hana Kanata claimed Peter had been labelled a 'sex pest and serial abuser' by several individuals. LolOverruled is being called out by some in Hasan's community for allegedly being inappropriate to and about women He had recently privated his Twitter, stating he's 'not ready to talk about it all yet' and currently in the midst of an 'intensive outpatient therapy program' — yeet (@Awk20000) July 28, 2025 The online personality, who gained recognition for political commentary and appearances alongside Hasan Piker, has been accused of sending unsolicited messages, threatening women, and sharing explicit videos in private conversations. One woman, Marina, stated that Peter once claimed he could 'ruin her life' because others 'liked' him more, while another, Jessica Starling, shared that he had sent an explicit video of himself during a message exchange. Starling, a sex worker, described the act as an example of 'sex pest behaviour,' criticising the influencer for exploiting his online platform. Peter later posted a statement taking 'full responsibility for making people uncomfortable,' admitting to sending unsolicited messages and behaving inappropriately, though he denied more severe claims. He has since deleted his apology and made his account private, stating that he is participating in an 'intensive outpatient therapy program.' Photo: Reddit The controversy has prompted further discussion after Piker addressed it on Twitch. He stated, 'That's, like, straight-forward creep shit. Okay? If that's what you guys are referencing as drama, you're a psycho. This dude, apparently, was all up-and-down, being a f**king pest, and it's completely unacceptable.'
Time of India
18 hours ago
- Entertainment
- Time of India
Who is Loloverruled? HasanAbi's friend accused of being a 'sex pest' after graphic DMs and videos leak online
(Image via @loloverruled/Instagram) Internet personality and frequent HasanAbi guest, Alex aka 'Loloverruled,' has become the focus of explosive online controversy this week. Known for his appearances during HasanAbi's Twitch streams, the influencer is now under fire after multiple women came forward with unsettling allegations. The situation has rapidly escalated on social media, with screenshots, personal testimonies, and commentary flooding platforms like X and Reddit. Loloverruled faces backlash after disturbing claims surface on X On July 28, 2025, X user @KatanaSpeaks released a detailed thread that included screenshots and claims from several people accusing Loloverruled of being a 'sex pest and serial abuser.' The thread quickly made waves, leading to speculation and backlash directed at the influencer, who has since locked his account. — Awk20000 (@Awk20000) Screenshots included in the thread reportedly show Loloverruled describing his sexual experiences in graphic detail, using language that many users found alarming and inappropriate. One of the now-viral posts referenced an out-of-body experience during a sexual act, drawing bizarre comparisons to Leonardo DiCaprio, a detail that turned the thread into a hotbed of disbelief and memes. More individuals speak out with screenshots and disturbing anecdotes Shortly after the thread went live, other X users began posting their own stories. @J3ssicaStarling claimed to have seen video evidence of Loloverruled sending sexually explicit content to sex workers on social media. Another user, @bustitopen420, alleged that the influencer contacted her after she wore his merchandise. She claims he then sent her explicit photos and asked for her STD test results, a claim that quickly shocked many of his followers. The post gained even more traction when Ethan Klein (@h3h3productions) shared it on his Instagram story, writing, 'Hasan's best friend just outted as a freak - Lolo? More like uh-oh.' Community response divided as influencer locks his account With Loloverruled disappearing from public view, the internet rushed to react. His account, now private, left many wondering if a public statement would ever come. But earlier this week, the influencer posted a cryptic message saying he's currently undergoing outpatient therapy and is 'mulling over' whether to speak publicly. HasanAbi subreddit reacts with mixed opinions The drama quickly spilled into HasanAbi's fan subreddit, r/Hasan_Piker. Some users voiced concern and called for accountability, while others cautioned against rushing to judgment, especially with Ethan Klein involved. As more voices continue to emerge and scrutiny mounts, the future of Loloverruled's online presence, and his standing within HasanAbi's inner circle, remains uncertain. Whether fans believe the allegations or not, the story of Loloverruled has dominated online conversations. Between X threads, locked accounts, and shady screenshots, it's become one of those internet moments that keeps unfolding, and keeps people watching. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Time of India
18 hours ago
- Entertainment
- Time of India
"That s**t was sold to us" - Dallas Mavericks star Kyrie Irving appears furious discussing harsh realities in his latest Twitch Stream
Dallas Mavericks star Kyrie Irving had something to say about the recent mishappenings worldwide. In his recent Twitch Stream, he felt the need to address and open up about certain things. Tired of too many ads? go ad free now He distinguished between how the wealth is concentrated only in the hands of a few. With a few lines, he changed the entire streaming platform. He conveyed how the world is a stage and the people are all actors. This poetic reference was made to put some insight into an individual's mind and make them think rationally. His recent Twitch-streaming video involved how the rise of war has toxicated the minds of people. He just wanted people to embrace humanity and have some respect for their fellow humans. Kyrie Irving's recent Twitch Stream invoked hard truths and harsh realities Apart from being a successful basketball player, Kyrie Irving also talks about his feelings or whatever he feels in his Twitch Stream videos. In his recent video, he talked about how the world has become a distraction-driven society and that nobody cares about anything that has been happening in today's world. 'The whole celebrity idea is eroding, the whole fame idea is eroding. That s**t was sold to us, y'all. You got people out here that are human that are acting every day of their lives. They've gotta be real. They're just all empty…every day they're acting. The world is a stage, dawg, and it's a lot of terrible actors out here. The world is a stage and it's a lot of terrible f**ing actors out here, dawg', Kyrie Irving said in his Twitch Stream. A deeper look into Kyrie Irving's heated discussions in his Twitch Stream Dallas Mavericks star Kyrie Irving blurted out certain things that sparked heated conversation among fans and media who were mostly praising him. 'If you're not a real person, and you can't stand on your morals and principles out here, move out of the way', Kyrie Irving added. Tired of too many ads? go ad free now 'You can't stand on any morals and principles out here as a person that's trying to see this world become better? Move out of the way for the time being. I'm not paying any attention to all the beefs going on.' Kyrie Irving's former teammate Jalen Brown also expressed a similar thought Jalen Brown also spoke out on certain things that went along with what Kyrie Irving had to say. He spoke about the mass genocide, the poverty-stricken children, and the increasing war crimes in Palestine. 'When are we going to do something about what is happening right in front of us we all should be ashamed', Jalen Brown tweeted on X. The intention was not to hurt anyone, but to make people aware of all the wrongdoings in the world. Also read: FAQs For which team does Kyrie Irving play? Kyrie Irving plays for the Dallas Mavericks. What did Kyrie Irving talk about in his latest Twitch Stream? In his latest Twitch Stream, Kyrie Irving spoke about how the world is a stage and how all the people out there are terrible actors, who do not seem to care about the mishappenings of the world. What is Kyrie Irving's injury all about? Kyrie Irving was severely injured in the left knee, which tore his Achilles.
