Latest news with #Victory47
Yahoo
05-07-2025
- Entertainment
- Yahoo
Donald Trump Reenters Fragrance Market With Two New Perfumes
Donald Trump is reentering the fragrance market with two new signature scents named 'Victory 45-47.' The U.S. president unveiled the fragrances in a Truth Social post on Monday night, writing, 'Trump Fragrances are here.' Priced at $249, each fragrance comes in a Trump-shaped statue. The eau de parfum for women, dubbed Victory 47, is packaged inside a rose gold figurine and is said to capture 'confidence, beauty and unstoppable determination' with an ultra-feminine aroma. The cologne, also listed as just Victory 47 on the website, comes inside a gold statue and is said to be designed for 'men who lead with strength, confidence and purpose.' More from WWD Bleached, Shaved and Skinny: Marc Jacobs Sets New Brow Agenda for Fall 2025 Dsm-firmenich Names Jonathan Simon President of Fine Fragrance TikTok Viral Brand Cosrx Partners With Alfred Coffee to Launch Month-long Collaboration It's not clear what ingredients or notes are infused in either of these fragrances; however, both scents are said to be inspired by Trump's 'historic win' in the November 2024 election and his January 2025 inauguration. 'They're all about winning, strength and success,' he wrote on Truth Social. Elsewhere on two additional fragrances, which first launched in December 2024, are available for purchase: Fight! Fight! Fight! Trump for Men and Fight! Fight! Fight! Trump for Women. Each bottle is emblazoned with the tag line and a picture of Trump pumping his fist in the air. Trump's recent venture into fragrances isn't the first time he's bottled up his persona and offered it on the market. In 2004, the former reality star struck a deal with the Aramis and Designer Fragrances division of Estée Lauder Cos. to release a scent called Donald Trump The Fragrance into major department stores, including Macy's and Bloomingdale's. At the time of its launch, Lauder and Trump predicted the scent would garner more tham $100 million in sales. 'Donald Trump has developed into a lifestyle brand — from his real estate and his hotel empires to his best-selling books and apparel,' Fabrice Weber, president of Aramis and Designer Fragrances, told WWD in 2004. 'The fragrance is clearly a piece of that universe. We want to be number one wherever we are with this scent.' Before signing with Lauder, Trump had reportedly been approached by several businesses that were interested in cutting a fragrance deal with him. Yet, the real estate tycoon ultimately landed on a partnership with Lauder due in major part to his longtime friendship with the company's then-executive chairman, William Lauder, and his father and founder, Leonard Lauder, who recently died at the age of 92. 'William has been a good friend for a long time, as has Leonard. I was never energized to do a fragrance until William called,' Trump said back in 2004. Trump's new fragrance launch comes as fragrance sales have seemingly softened amid the current geopolitical scene and ongoing economic uncertainty characterized by rocky stock market projections and major tariffs. View Gallery Best of WWD ColourPop x Lilo & Stitch Collaborate on Mischievous Island Adventures Collection in New Campaign [PHOTOS] Lunar New Year Collections to Know: Details on Fashion, Jewelry and More Brands Embracing the Year of the Snake Valentine's Day Collections to Know: Details on Fashion, Makeup, Jewelry and More Brands Giving Products a Touch of Love, Live Updates
Metro
01-07-2025
- Politics
- Metro
Trump says Israel agreed to 60-day Gaza ceasefire and threatens Hamas to accept
President Donald Trump announced that Israel has agreed to a 60-day ceasefire in Gaza – and warned Hamas to accept or face a 'worse' future. Trump revealed on his Truth Social platform that his representatives had a 'long and productive meeting' with Israelis in Gaza earlier on Tuesday. 'Israel has agreed to the necessary conditions to finalize the 60 Day CEASEFIRE, during which time we will work with all parties to end the War,' wrote Trump. Got a story? Get in touch with our news team by emailing us at webnews@ Or you can submit your videos and pictures here. For more stories like this, check our news page. Follow on Twitter and Facebook for the latest news updates. You can now also get articles sent straight to your device. Sign up for our daily push alerts here. MORE: Trump threatens to arrest 'communist' favored to be NYC mayor and strip his citizenship MORE: Inside 'Alligator Alcatraz', the abandoned airport turned Trump's migrant detention facility MORE: Donald Trump launches new Victory 47 fragrance so you can smell like a patriot who never backs down
Metro
01-07-2025
- Politics
- Metro
Trump threatens to arrest man favored to be NYC mayor and strip his citizenship
President Donald Trump has threatened to arrest a man who is the favorite to be New York City's next mayor and strip him of his US citizenship. Zohran Mamdani, 33, a democratic socialist, hours after officially winning the Democratic primary for mayor on Tuesday, defied Trump after amid a series of warnings from the Republican president. 'The President of the United States just threatened to have me arrested, stripped of my citizenship, put in a detention camp and deported,' wrote Mamdani on Instagram. 'Not because I have broken any law but because I will refuse to let ICE terrorize our city.' Got a story? Get in touch with our news team by emailing us at webnews@ Or you can submit your videos and pictures here. For more stories like this, check our news page. Follow on Twitter and Facebook for the latest news updates. You can now also get articles sent straight to your device. Sign up for our daily push alerts here. MORE: Inside 'Alligator Alcatraz', the abandoned airport turned Trump's migrant detention facility MORE: Donald Trump launches new Victory 47 fragrance so you can smell like a patriot who never backs down MORE: Donald Trump's new 'Victory' fragrance needs to come with a warning label
WIRED
01-07-2025
- Entertainment
- WIRED
Trump's New Fragrance Doesn't Smell Like Success
Early reviews are in for the US president's 'rallying cry in a bottle'—and they're not good. It also costs $249. Photograph: REMKOPeople voted for President Donald Trump, they wore his shoes, his hats, and his watches, and soon they'll be able to make calls on his phone. Yet, there is seemingly always another addition to the ways in which one can experience all that is Trump: which brings us to the latest entry to the commander-in-chief's ever-expanding fragrance collection. Victory 47 for Men promises 'rich, masculine notes with a refined finish,' without actually listing any of the ingredients or its scent profile. Helpfully, early reviews from users at fragrance forum Parfumo describe it as 'oriental-fruity', but score it at just 1.9 out of 10. Price-wise, at $249 for 3.3FL OZ, it's comparable with mainstays of blockbuster luxe lines, such as Tom Ford Noir Extreme ($240 / 3FL OZ)—but the cachet between the two is likely as far apart as Tom and Donald's politics. Fragrances might seem like an odd choice for a personal brand that prides itself on plain-talking and masculine tropes, but according to NPD Group data, celebrity fragrances in the US amounted to $148.5 million between August 2022 and 2023—a 30 percent jump on the same period the year before. And while it's not exactly memecoin money, who wouldn't want a piece of that pie when you can leave the grunt work to a third party? That upper-but-not-quite niche $249 pricing also puts Trump fragrances ahead of the more sophisticated celebrity scent sphere. At one end, names such as Jennifer Lopez and Antonio Banderas have long cluttered pharmacy shelves across the world with their lower-market-end-conquoring offers (think $25 a pop). Stars such as Ariana Grande are next on the ladder, capturing a huge market with candy-sweet bottles that go for $45-$68. Then we have our Rhiannas and Billie Eilishes in the $140 ballpark—affordable luxury. It's not The Donald's first foray into the world of celebrity stink, of course—back in the misty, pre-presidential days of 2004 we had Donald Trump The Fragrance (courtesy of mid-range powerhouse Estée Lauder), then Success by Trump in 2012, followed by Empire by Trump in 2015 (both by the parent company of Parlux, which produces Billie Eilish's fragrance line). Of course, this isn't the first time we've wondered what power actually smells like: JFK famously wore both Eight and Bob and Jockey Club during his time in office, but he wasn't licensing his name and 'likeness' to a third party churning out products that he'd likely never purchase himself. Still, the Trump brand-diffusion plan has caught the eye of fellow authoritarians. Former Brazilian president Jair Bolsonaro has his own line of fragrances courtesy of Brazilian beauty brand Agustin Fernandez—though retailing in the distinctly less-premium neighborhood of R$300 (US$50). Like Melania, Michelle Bolsonaro, former First Lady of Brazil, also got in on the action with the launch of their line in 2024. Perhaps Donald will swap complimentary bottles with Jair, or maybe there's a rare flacon of the Putin-inspired Leaders Number One winging its way over from Russia? The mind—and nostrils—boggle. As with so much of the product offered on the 'GetTrump' family of websites, the imagery is a masterclass of 'actual product may vary' visualization. More Oscar statuette than bottle (let's not kid ourselves here—the Trump faithful likely aren't really buying this for the fragrance), the golden, youthful T-1000-like figure is perhaps more Eric than Donald? For the ladies' version ('Sophisticated, subtly feminine,' no clue as to what it smells of; 'chypreartig-animal' according to Parfumo), the only concession to femininity is a rose-gold hue to the lower half—you'll still get the stock, gleaming Donalderic homunculus glaring purposefully at you from the dressing table. Interestingly, the only positive noises about Victory 47 thus far have come from the Fragrantica site (the early visualizations of the bottles are a treat , BTW)—itself somewhat controversial. The site's original review for the 'Fight Fight Fight' cologne was criticized across Reddit for failing to mention any injuries or the actual fatality from the shooting in Pennsylvania, and instead cited Trump's inspiring moment of 'personal courage'. For those keeping track, in addition to 9 currently available watches (and 11 in pre-order) the current tally of under-licence merch from the GetTrump empire now includes Trump Slides, "Fight Fight Fight' High Tops (Silver) and Trump Landslide Boots. Sadly, that $5 million Gold Trump Card doesn't actually come with any credit, so Trump superfans will have to max out their regular gold cards if they're going to complete the collection.
Metro
01-07-2025
- Entertainment
- Metro
Donald Trump launches new Victory 47 fragrance so you can smell like a 'patriot'
Would you like to smell like a man who leads with 'strength, confidence, and purpose' while celebrating resilience and success? Pump yourself with a cloud of Victory 47, then, the new perfume being hawked by Donald Trump, which also has a version for women. The extortionately priced cologne (at $249 for a 100ml bottle, it costs more than Dior Sauvage or Chanel No 5) is not even the first scent he has released since being elected. He released a bottle called 'Fight Fight Fight' in time for Christmas, which referred to his assassination attempt on the campaign trail. This 'rallying cry in a bottle' was said to be for 'Patriots Who Never Back Down'. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video An earlier version of Victory was also released in late 2024, and has now been relaunched as Victory 47 to refer to his comeback after being the 45th US president but not the 46th. The bottles come with a golden statue of the man himself, so you can have a nice little memento of him watching over from your bedside table. While Trump must be cashing in on this enough to make it worth his while, it has unsurprisingly not gone down well with political opponents who see it as a cynical move to profit from the presidency. Some pointed out that Jimmy Carter took the complete opposite approach when he took office in 1977, placing his peanut farm into trust so there could be no accusation of a conflict of interest. Trump, however, is making money from a huge array of products ranging from his golf courses and hotels to branded watches, guitars, Bibles, and cryptocurrency. In a video ad prompoting previous versions of the scents, he said: 'Get yourself a bottle and don't forget to grab one for your loved ones too. 'They'll thank you, and they'll even smell good! Enjoy, have fun, keep on winning, and Merry Christmas.' A disclaimer in tiny writing at the bottle of the page says 'Trump Fragrances are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals. 45Footwear, LLC uses the Trump name, image and likeness under a license agreement which may be terminated or revoked according to its terms. ' is not political and has nothing to do with any political campaign.' But this was not enough to dissaude detractors from saying the sale of Trump fragrance was unethical. More Trending The Republicans Against Trump campaign group wrote on X: 'From crypto scams to shady real estate deals, Trump phones, and cologne. He's never stopped using the presidency to enrich himself and his family. Go ahead, MAGA. Try defending this blatant corruption.' Meanwhile, reviews of the fragrances themselves were not stellar either – though how many reviewers actually bought the perfume, rather than being there for political motivations, is up for debate. One Fragrantica review said: 'A big beautiful bouquet of dollar bills. The biggest bouquet. Nobody does bouquet like this does. They say that this is liquid gold. I didn't say that, everyone else says it, and they can't all be wrong.' Get in touch with our news team by emailing us at webnews@ For more stories like this, check our news page. MORE: Donald Trump's new 'Victory' fragrance needs to come with a warning label MORE: Trump says he will 'look' at deporting Musk and 'might have to put DOGE on' him MORE: Donald Trump caught wearing glasses and reading paper in presidential motorcade
