Ops Kesan 4.0 to curb unjust price hikes from July 1
Published on: Mon, Jun 30, 2025
By: Crystal E Hermenegildus Text Size: KOTA KINABALU: The Ministry of Domestic Trade and Cost of Living (KPDN) will roll out OPS KESAN 4.0 nationwide starting July 1, 2025, to monitor and curb unjustified price increases following the implementation of revised Sales and Service Tax (SST) rates. Its Minister Datuk Armizan Mohd Ali said the operation will be enforced under the Price Control and Anti-Profiteering Act 2011 to ensure no business exploits the SST adjustments for excessive profit. He said the OPS KESAN 4.0 will focus on monitoring price movements, issuing notices under Section 21 of the Act, and increasing compliance among traders. 'The operation will rely on data from Customs, internal price tracking, public complaints, and market surveillance,' he said during at a press conference at the Sabah International Convention Centre (SICC), on Monday. Armizan warned that individuals found guilty of profiteering could face fines of up to RM100,000, three years' jail, or both, while companies may be fined up to RM500,000. He stressed that the government will act firmly to protect consumers from unwarranted cost burdens. KPDN also held an engagement session on the PPKB (Amendment) 2021 involving targeted food and beverage trader associations in Sabah. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.
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