Lionsgate's 50 Cent Action Becomes No. 1 Action Channel On Roku & LG Channels
50 Cent Action first debuted with an exclusive launch on Roku, where it quickly became the most-watched action channel on The Roku Channel in Q1. Its recent rollout on LG Channels has already achieved the same milestone—cementing the channel's appeal and momentum across the FAST space.
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In addition, 50 Cent Action also went live on Vizio's WatchFree+ and Sling TV's Sling Freestream today.
50 Cent Action is one of the first talent-branded FAST channels. Jackson will be front and center at LG Ad Solution's NewFronts presentation on Monday, May 5, where he will appear for a live Q&A with the company's CEO Michael Hudes to discuss the successful growth of the channel and what's coming next.
'This is the future of entertainment,' said Jackson. 'It's about making real connections. I'm hands on with everything and collaborating closely with Lionsgate – which has been a great partner – to give fans free, direct access to the best action movies and shows out there, all in one place. Fans can step into my world every time they turn on the channel.'
'50 Cent is a cultural icon with an unmatched connection to his audience,' said Jim Packer, Lionsgate's President of Worldwide Television Distribution. 'We've seen incredible momentum on the channel since launch, and our goal is to make 50 Cent Action one of the leading action destinations for fans and advertisers in the FAST Space.'
The channel features 50 Cent's favorite premium films and television series drawn from Lionsgate's 20K-title library, including box office hits like The Expendables, Rambo and Den of Thieves, offering up to 1,000 movies including exclusive films and series viewers can't find on other FAST channels. The channel also includes the hugely successful original television series Power which spawned the Power Universe. Lionsgate has aired themed programming stunts around 50 Cent's multiple #1 albums that lend themselves perfectly to the action genre and the studio will soon debut brand new stunts inspired by the hit tracks Many Men (Wish Death) and Behind da Bars. 50 Cent Action will also offer viewers a massive Memorial Day Weekend marathon featuring fan favorites like Now You See Me 1 and 2, the first two installments of Lionsgate's blockbuster $670 million Now You See Me franchise. Jackson is repped by IAG, attorney Steve Savva, and AKR Public Relations
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