Rolls-Royce is winning over the rich with its Black Badge cars
Black Badge is a sub-brand of Rolls-Royce Motor Cars. Launched in 2021, it features faster, darker and more dynamic traits, with dark alter ego being official Rolls terminology to describe the luxurious, silent, electrically powered Spectre now in front of me, with a starting price of about £350,000. Many other Black Badge cars will be enhanced to the tune of £100,000 or more, with an array of 'personalisation' for the well-heeled customer.
Aside from offering top-of-the-line specs and customisation, Black Badge Rolls can be distinguished by their logo: a reversal of the R-R symbol, with silver letters on a black background, instead of the other way around.
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