logo
Lower consumption, fewer emissions, quieter ride: New e-POWER is a game-changing technology

Lower consumption, fewer emissions, quieter ride: New e-POWER is a game-changing technology

Web Release14 hours ago
Nearly a decade after its global debut, Nissan is launching the most advanced form of its unique e-POWER technology.
First launched in Europe four years ago, e-POWER was developed to deliver an electric- drive experience without the need to plug in – combining the smooth, effortless acceleration and refinement of an EV with the everyday convenience of traditional combustion power.
This next-generation system has been comprehensively re-engineered for even better fuel efficiency, lower emissions and elevated refinement. New e-POWER will further smoothen the transition from fuel towards zero emissions.
The refinement and responsiveness of an EV
At the heart of the e-POWER is a unique principle which delivers real customer benefits: the petrol engine is used only to generate electricity which is distributed directly to the electric motor to drive the wheels, as well as to charge the battery if needed.
Unlike traditional hybrids, there is no complicated gearbox and coupling to combine petrol power and electric energy to drive the wheels, meaning response is instant and the drive is always smooth, just like an EV. And like an EV, the regenerative braking system on e- POWER converts kinetic energy into electrical energy, fed back into the battery.
New e-POWER takes this concept and elevates it further to deliver a best-in-class balance of performance, EV-like refinement and real-world fuel efficiency – but with the range and flexibility of a traditional combustion engine vehicle.
At the core of New e-POWER is a newly-developed 5-in-1 modular powertrain unit, which integrates the electric motor, generator, inverter, reducer and increaser into a compact and lighter package.
David Moss, Senior Vice President, Region Research & Development, Nissan AMIEO, said 'This new version of e-POWER reflects everything we've learned from developing electric motor drive systems for Europe. We've analysed what worked in our previous generations, what appealed most to customers, and re-engineered the system to deliver maximum efficiency, lower emissions and a quieter, more refined drive. We are proud that New e-POWER now offers best-in- class fuel efficiency and emissions.'
A smarter step towards electric
For many drivers, moving to a fully electric vehicle still comes with questions – about charging, range, infrastructure, and habit change. That's where e-POWER comes in.
With its fully electric motor drive and no plug-in requirement, new e-POWER offers a clear, confident step into electrified driving – combining the smoothness and instant response of an EV, with the familiar range and convenience of an ICE. It delivers the experience of electric, without the perceived challenges and common misconceptions that can still hold some drivers back from switching to fully electric.
And because the engine never powers the wheels, the driving feel is entirely electric, with no gear shifts, no power lag, and minimal engine noise at low speeds. Yet, unlike a battery electric vehicle, refuelling takes place at any petrol station.
By removing the complexity of change, e-POWER acts as a true transition technology – giving customers the benefits of electric mobility with none of the friction. It's built for drivers who want something better, but not something unfamiliar.
Clíodhna Lyons, Region Vice President, Product & Services Planning, Nissan AMIEO, added 'This generation of e-POWER is the result of combining our customer insights with Nissan's vision for electrified powertrains. It takes further the promise of e- POWER by delivering much better efficiency without any compromise on performance. Best fuel efficiency and range – even on the highway – with a pleasant, refined, everyday EV driving. And all that, without changing the way we are used to live with a traditional vehicle. More than ever, it represents a seamless transition for our customers towards full EV and a key pillar of our electrification strategy.'
New e-POWER comes to Qashqai from September 2025
Technology improvements include increased driving intelligence with enhanced ProPILOT driver assistance features such as improved multi-lane autonomous drive interfaces for better traffic monitoring and awareness of surrounding environment.
Meanwhile, new e-POWER customers can expect lower total cost of ownership (TCO) thanks to service intervals which have been extended from 15,000km to 20,000km.
The latest Qashqai equipped with new e-POWER, which is built at Nissan's state-of-the-art factory in Sunderland, UK will be available in European markets from September 2025.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Lower consumption, fewer emissions, quieter ride: New e-POWER is a game-changing technology
Lower consumption, fewer emissions, quieter ride: New e-POWER is a game-changing technology

Web Release

time14 hours ago

  • Web Release

Lower consumption, fewer emissions, quieter ride: New e-POWER is a game-changing technology

Nearly a decade after its global debut, Nissan is launching the most advanced form of its unique e-POWER technology. First launched in Europe four years ago, e-POWER was developed to deliver an electric- drive experience without the need to plug in – combining the smooth, effortless acceleration and refinement of an EV with the everyday convenience of traditional combustion power. This next-generation system has been comprehensively re-engineered for even better fuel efficiency, lower emissions and elevated refinement. New e-POWER will further smoothen the transition from fuel towards zero emissions. The refinement and responsiveness of an EV At the heart of the e-POWER is a unique principle which delivers real customer benefits: the petrol engine is used only to generate electricity which is distributed directly to the electric motor to drive the wheels, as well as to charge the battery if needed. Unlike traditional hybrids, there is no complicated gearbox and coupling to combine petrol power and electric energy to drive the wheels, meaning response is instant and the drive is always smooth, just like an EV. And like an EV, the regenerative braking system on e- POWER converts kinetic energy into electrical energy, fed back into the battery. New e-POWER takes this concept and elevates it further to deliver a best-in-class balance of performance, EV-like refinement and real-world fuel efficiency – but with the range and flexibility of a traditional combustion engine vehicle. At the core of New e-POWER is a newly-developed 5-in-1 modular powertrain unit, which integrates the electric motor, generator, inverter, reducer and increaser into a compact and lighter package. David Moss, Senior Vice President, Region Research & Development, Nissan AMIEO, said 'This new version of e-POWER reflects everything we've learned from developing electric motor drive systems for Europe. We've analysed what worked in our previous generations, what appealed most to customers, and re-engineered the system to deliver maximum efficiency, lower emissions and a quieter, more refined drive. We are proud that New e-POWER now offers best-in- class fuel efficiency and emissions.' A smarter step towards electric For many drivers, moving to a fully electric vehicle still comes with questions – about charging, range, infrastructure, and habit change. That's where e-POWER comes in. With its fully electric motor drive and no plug-in requirement, new e-POWER offers a clear, confident step into electrified driving – combining the smoothness and instant response of an EV, with the familiar range and convenience of an ICE. It delivers the experience of electric, without the perceived challenges and common misconceptions that can still hold some drivers back from switching to fully electric. And because the engine never powers the wheels, the driving feel is entirely electric, with no gear shifts, no power lag, and minimal engine noise at low speeds. Yet, unlike a battery electric vehicle, refuelling takes place at any petrol station. By removing the complexity of change, e-POWER acts as a true transition technology – giving customers the benefits of electric mobility with none of the friction. It's built for drivers who want something better, but not something unfamiliar. Clíodhna Lyons, Region Vice President, Product & Services Planning, Nissan AMIEO, added 'This generation of e-POWER is the result of combining our customer insights with Nissan's vision for electrified powertrains. It takes further the promise of e- POWER by delivering much better efficiency without any compromise on performance. Best fuel efficiency and range – even on the highway – with a pleasant, refined, everyday EV driving. And all that, without changing the way we are used to live with a traditional vehicle. More than ever, it represents a seamless transition for our customers towards full EV and a key pillar of our electrification strategy.' New e-POWER comes to Qashqai from September 2025 Technology improvements include increased driving intelligence with enhanced ProPILOT driver assistance features such as improved multi-lane autonomous drive interfaces for better traffic monitoring and awareness of surrounding environment. Meanwhile, new e-POWER customers can expect lower total cost of ownership (TCO) thanks to service intervals which have been extended from 15,000km to 20,000km. The latest Qashqai equipped with new e-POWER, which is built at Nissan's state-of-the-art factory in Sunderland, UK will be available in European markets from September 2025.

Petrol, diesel prices to increase in July
Petrol, diesel prices to increase in July

Dubai Eye

time3 days ago

  • Dubai Eye

Petrol, diesel prices to increase in July

Petrol and diesel prices are set to increase in July, the UAE Fuel Price Committee announced on Monday. Diesel will increase to AED 2.63 per litre from AED 2.45 in June, and Special 95 will rise to AED 2.58 per litre from AED 2.47. Meanwhile, Super 98 will be priced at AED 2.70 per litre from AED 2.58, and E-plus 91 will be AED 2.51 per litre from AED 2.39. The rise in prices comes after June saw stable prices compared to May, after two months of cuts at petrol stations.

WonderEight: We built a room from 153,972 plastic bags in 2011
WonderEight: We built a room from 153,972 plastic bags in 2011

Campaign ME

time3 days ago

  • Campaign ME

WonderEight: We built a room from 153,972 plastic bags in 2011

Born in Beirut and proudly growing in Riyadh, San Francisco, London, and Dubai, WonderEight is a creative agency driven by purpose, not just portfolios. Before ESG reporting became a box to tick, before sustainability had hashtags, WonderEight was building spaces out of trash. Literally. In 2011, we needed a new room in our Beirut office. But instead of pouring concrete, we partnered with environmental engineer Ziad Abi Chaker and his team at Cedar Environmental to do something radically different: build a fully functional, light-frame structure out of 153,972 plastic bags. Those bags were transformed into 42 bespoke ECO boards, made entirely from unrecyclable waste like chip bags and candy wrappers. That space became known as the E-Room. A learning and creative space by design, but a statement at heart. It was one of the first structures in the region built from 100 per cent non-recyclable plastic. It was sustainable before that was cool. And it was never a PR stunt. We built it because we believed in using creativity to solve real-world problems, not just brand ones. At the time, no one in the creative industry was talking about waste in their own spaces. Or designing with it. Or eating lunch inside it. But we were. And we still are. The E-Room wasn't about publicity. It was about purpose. It still stands today, perched on our terrace in Beirut. Waterproofed. Sunlit. Quietly making its point. Looking back, we didn't know what we were pioneering. Today, we see how that mindset has shaped everything—from our AR-powered, zero-waste Gulfood booth activation, to how we help brands like Switch Foods (UAE) rethink packaging, Climax Foods (San Francisco) reimagine sustainable launches, or even Jahez and Al Hatab (KSA) build campaigns that feel local, human, and long-lasting. 1/4 Switch Foods rethink packaging We often say at WonderEight: Play. Seriously. The E-Room is the perfect example of that. It was playful in concept. Dead serious in execution. And quietly ahead of its time. And that story isn't over. We're currently working on a new initiative with Ziad Abi Chaker—one we can't reveal just yet, but one that's built with the same mindset: challenge the system, design with waste, and lead by doing. Expect more from us toward the end of the year. In a world where 'eco' gets slapped on everything, we hope more agencies go beyond the badge. Because sustainability doesn't need to be said, it needs to be built. By Walid Nasrala, Co-founder, WonderEight

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store