Coupang takes Farfetch to S. Korea in link-up with its R.Lux unit
At launch, an extensive selection of categories will be available, including womenswear, menswear, shoes, bags, watches and fine jewellery, from the world's top brands such as Dolce & Gabbana, Missoni and Ferragamo, as well as emerging designers.
Users can tap the Fashion tab in the R.Lux app with products ordered being delivered within four to seven days. Delivery is free and shoppers signed up to Coupang's WOW rewards programme will get exclusive benefits such as free returns.
Also important is that R.Lux handles the tricky issues such as direct purchases of luxury goods requiring customers to report and pay tariffs and VAT. It means the price quoted includes all taxes and refunds reflect the full price too.
Farfetch said that this integration 'empowers' its partners, 'the world's top brands and boutiques, to tap deeper into the South Korean luxury market, a significant and promising market consistently ranked among the top 10 globally.
Stephen Eggleston, Chief Commercial Officer at Farfetch, added: 'We are thrilled to offer our partners – both brands and boutiques – a tremendous opportunity. This unique gateway will significantly expand their access to the high-spending South Korean luxury market. Together, we will continue to offer the widest selection of products, including unique items customers can't find anywhere else.'
And an R.Lux spokesperson said the Farfetch deal allows it to offer a massively expanded choice to customers while the company is planning to further expand selections across various categories in the future.
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