‘Bhadradri's Millet Magic' team overjoyed over PM's praise
Following Prime Minister Narendra Modi's monthly 'Mann Ki Baat' address on Sunday in which he gave a boost to the spirits of the women of Bhadrachalam's Srirama Joint Liability Group, the group's leader, T Lalitha, told media on Monday that they were proud and overjoyed to hear the PM's praise.
She credited the group's success to their commitment to quality and the trust they earned from customers across domestic and overseas markets.
She thanked the ITDA PO Bhadrachalam B Rahul for his support in providing training and helping set up the production unit. 'It was through this institutional support that we could take the first steps,' she said.
PO Rahul also conveyed his joy at the acknowledgement. He remembered that the company had previously put up a booth in Rashtrapati Bhavan, where President Droupadi Murmu had praised the millet biscuits' flavour and quality.
Rahul claimed that following that visit, the group's inclusion in the 'Mann Ki Baat' programme was decided.
'There are currently plans to build up marketing with the assistance of private companies' CSR support and to arrange further branding and packaging training,' he shared.
Notably, officials state that 'Bhadradri Millet Magic's' visibility and brand value have increased dramatically as a result of the Prime Minister's endorsement.
It may be mentioned here that in his 'Mann Ki Baat' programme, Modi had said, 'You will also feel good when you come to know about the success of the women of Bhadrachalam in Telangana.
In the past, these ladies were field labourers. To make a living, they used to put in a lot of effort during the day. These days, the same women—Shreeanna—make biscuits out of millets. From Hyderabad to London, these biscuits, known as 'Bhadradri Millet Magic,' are available. After receiving training, these women joined a
self-help group.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
India Today
8 hours ago
- India Today
Congress's 'Padman' strategy with Rahul Gandhi's photo stirs row in Bihar
What seemed to be a key election strategy by the Congress in Bihar, inspired by the film 'Padman', to woo women voters by distributing sanitary pads, has triggered a full-fledged controversy. All due to a picture of Rahul Gandhi on the sanitary pad boxes being given to over 5 lakh women in the initiative, called Priyadarshini Udaan Yojana, aims to raise menstrual hygiene awareness and is part of the Congress's broader women-centric outreach. advertisementThe sanitary pad boxes feature a photo of Rahul Gandhi, with the Congress's poll promise of a Rs 2,500 dole per month to women from deprived families. However, the decision to feature Rahul's photo on the sanitary pad boxes has invited criticism from the BJP."An insult of women of Bihar with Rahul Gandhi's picture on sanitary pad! Congress is an Anti-Women party! Women of Bihar will teach the Congress and RJD a lesson," tweeted BJP national spokesperson Pradeep of the elections in Bihar, the focus has steadily shifted to the promises being made by the political parties to women, who are expected to play a key role in the the opposition Mahagathbandhan has promised a monthly cash transfer of Rs 2,500 into women's bank accounts under its 'Mai Behan Maan Yojana' if it was elected to power, the Nitish Kumar-led government has launched a 'Mahila Samvad' program - a village-to-village outreach program to connect with 2 crore women.- EndsMust Watch
Hindustan Times
13 hours ago
- Hindustan Times
At Parl panel meet, MPs flag rising digital arrests
Lawmakers on Thursday urged government officials to intensify awareness campaigns against digital arrests — a relatively new form of cybercrime that has seen a sharp rise in recent times. At Parl panel meet, MPs flag rising digital arrests Besides the MPs, the meeting of the standing committee on home affairs, led by BJP's Radha Mohan Das Agarwal, also saw the participation of Central Bureau of Investigation (CBI) officials who said that non-availability of consent of some states has stalled the agency from investigating cases that involve 'serious national and international dimensions'. The agency also maintained that unless such cases are specifically referred by states, or entrusted by high courts or the Supreme Court, the bureau 'lacks the jurisdictional mandate to proceed' as the IT law, 2000 requires it to obtain the state's consent to undertake investigations. In March, the government made a submission to the Rajya Sabha that digital arrests and related cybercrimes have almost tripled in the country between 2022 and 2024, with defrauded amounts skyrocketing by 21 times during the period. Functionaries said that MPs insisted on more awareness campaigns. One of the MPs pointed out that even when Prime Minister Narendra Modi has asked people to protect themselves against digital arrest, awareness drives lack momentum. In his Mann Ki Baat address on October 27 last year, Modi told people that Indian law doesn't have any provision for digital arrest and that government agencies will never contact people via video calls or phone calls for any investigation. During the meeting, MPs suggested that government agencies should consider campaigns in cinema halls, OTT platforms and popular TV channels. They also urged the government to conduct awareness drives in schools and colleges to educate young people. According to a PIB press release on March 2025, the Centre had launched 'a comprehensive awareness programme on digital arrest scams which, inter-alia, include; newspaper advertisement, announcement in Delhi Metros, use of social media influencers to create special posts, campaign through Prasar Bharti and electronic media, special programme on Aakashvani and participated in Raahgiri Function at Connaught Place'.
Hindustan Times
a day ago
- Hindustan Times
Over 2,400 air guns surrendered under Arunachal's wildlife conservation drive
Citizens across Arunachal Pradesh have voluntarily surrendered more than 2,400 air guns under the state's 'Air gun Surrender Abhiyan', a grassroots conservation movement aimed at protecting wildlife and promoting ecological awareness, officials said. Officials pose with the surrendered air guns in Arunachal Pradesh. (Photo from X) Chief minister Pema Khandu on Wednesday hailed the initiative, calling it a model for the rest of the country. Launched in March 2021 at Lumdung village in East Kameng district when 46 air guns were surrendered, the campaign has since seen widespread participation across districts. The movement encourages individuals to relinquish air guns and licensed firearms to curb the hunting of birds and small wildlife. According to officials, the initiative has led to a noticeable resurgence in bird populations in areas where such sightings had become rare. The programme, initiated under the 'PEMA 3.0 – Year of Reforms & Growth' campaign, gained significant momentum under the leadership of former Environment and Forest Minister Mama Natung and CM Khandu. District-level awareness campaigns were organised in collaboration with local communities, NGOs, and administrative departments, resulting in the surrender of 2,400 air guns and nine licensed guns, besides power chain saw machines. The initiative has earned national and international recognition. It was lauded by Prime Minister Narendra Modi during the 84th episode of his radio programme 'Mann Ki Baat' in December 2021 and also featured at a UNESCO International Conference on Biosphere Reserves as one of India's most promising conservation efforts. CM Khandu, in a social media post, said the campaign reflects Arunachal Pradesh's commitment to preserving its rich biodiversity, which includes several endangered bird species.
