Media Delegations from US & UK Visit Cairo & Sharm El-Sheikh
The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Authority, hosted a visit for prominent media representatives from the United Kingdom and the United States.
The visit included tours of key tourist and archaeological landmarks in Cairo and Sharm El-Sheikh.
Moreover, the ministry welcomed the production team of the popular Chinese TV show Divas Hit the Road, currently filming its new season at various tourist attractions in Cairo, Giza, and Luxor.
In this context, Minister of Tourism and Antiquities Sherif Fathy, emphasized that such initiatives align with the ministry's broader marketing strategy, which aims to promote Egypt as a rich and multifaceted destination capable of attracting a wide variety of tourists from all over the world.
He added that trips like these offer an opportunity to closely experience the most prominent tourism assets and the unique experiences Egypt has to offer.
Meanwhile, Ahmed Youssef, Assistant Minister for Strategic Affairs and Acting CEO of the Egyptian Tourism Promotion Authority, stated that this visit marks an important step in enhancing Egypt's positive image, particularly in the American and British markets, two of Egypt's key tourism targets.
He also highlighted the vital role of international media in strengthening Egypt's appeal among audiences in these countries.
Contributed by: Rana Atef
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