McDonald's, Popeyes gear up for chicken sandwich war's new battle: wraps
Why it matters: Reviving fan-favorite items, or featuring new releases, can help restaurants drive sales and bring consumers back.
The big picture: Popeyes took the first shot Monday when it released three new chicken wraps.
McDonald's said Tuesday that its snack wrap will return in July, months after teasing the popular item's comeback.
Wendy's Grilled Chicken Ranch Wrap debuted in March 2023, and Burger King launched its BK Royal Crispy Wraps in August 2023.
Context: Popeyes started the sandwich wars in 2019.
McDonald's was considered a late entrant, with the fast-food giant promising more chicken items since before the McCrispy Sandwich debuted in 2021.
Its new chicken strips launched this May and are a key ingredient in the wraps.
Popeyes Chicken Wraps now available
Zoom in: Popeyes released three wraps Monday at participating restaurants nationwide, which are available for a limited time.
Each has a Popeyes chicken tender with lettuce, shredded cheese and pickles with choice of a Classic, Spicy or Honey Mustard spread.
The Chicken Wraps are normally $3.99 each, but prices can vary.
What they're saying: "We wanted to create a Chicken Wrap that was undeniably Popeyes," said Amy Alarcon, the company's vice president of culinary innovation, in a statement.
"Infusing the flavors from our famous biscuit into our wraps was the perfect way to ensure our signature flavors shined through," Alarcon said.
McDonald's Snack Wrap return date
Flashback: The original McDonald's Snack Wrap debuted in 2006 and was discontinued in 2016.
Fans have been pleading in social posts and petitions for McDonald's to bring the Snack Wrap back for years.
What's next: After months of hints, McDonald's said Tuesday the Snack Wrap will come back starting July 10 as a permanent menu item.
The fast-food giant also launched a new website Snackwrapfiles.com, which it calls the "content hub for the most anticipated menu item of the decade."
McDonald's U.S. President Joe Erlinger had a short statement about the wrap Tuesday: "It's back."
The intrigue: The new Snack Wrap will be available in two flavors — spicy and ranch.
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Asia-Pacific Fast Food Market Forecast and Company Analysis Report 2025-2033 Featuring McDonald's, Yum!, Domino's, Wendy's, Jack in the Box, Starbucks, Papa John's, KFC, Corteva Agriscience
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Asia-Pacific Fast Food Market Dublin, July 28, 2025 (GLOBE NEWSWIRE) -- The "Asia-Pacific Fast Food Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" report has been added to Asia-Pacific fast food market was valued at USD 270.22 billion in 2024 and is expected to reach USD 465.12 billion by 2033, growing at a CAGR of 6.22% during the period from 2025 to 2033. Urbanization, an increasing young population, and rising demand for convenient and affordable dining are fueling market growth, as well as the fast growth of international and local fast food chains. In Asia-Pacific, fast food has gained immense popularity because of the changing lifestyles of consumers, rising urbanization, and exposure to Western cuisine. Younger generations, especially, are attracted to fast food because it is affordable, convenient, and offers a wide variety of tastes. 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Cities in Asia and the Pacific are at the forefront of economic possibilities and are diligently striving to ensure a more sustainable and Domestic Chain ExpansionInternational fast food chains like McDonald's, Domino's, KFC, and Subway are going full throttle across Asia-Pacific by opening stores in tier 1, 2, and even tier 3 cities. Native brands are innovating too and providing regional tastes that are specifically designed to consumer tastes, such as rice-based bowls, seafood specialties, and vegetarian dishes. Franchising models, strategic alliances, and cost-effective supply chains have helped facilitate fast-paced outlet expansion. This increased physical presence, and aggressive promotion, makes fast food more available and desirable. Plus, the introduction of online order apps has extended visibility for small chains and has enabled them to reach customers beyond the physical space of a restaurant. 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Brands, Inc Domino's Pizza Inc Wendy's International Inc Jack in the Box Inc Starbucks Corp Papa John's International Inc Kentucky Fried Chicken (KFC) Corteva Agriscience Key Attributes: Report Attribute Details No. of Pages 200 Forecast Period 2024 - 2033 Estimated Market Value (USD) in 2024 $270.22 Billion Forecasted Market Value (USD) by 2033 $465.12 Billion Compound Annual Growth Rate 6.2% Regions Covered Asia Pacific Key Topics Covered: 1. Introduction2. Research & Methodology2.1 Data Source2.1.1 Primary Sources2.1.2 Secondary Sources2.2 Research Approach2.2.1 Top-Down Approach2.2.2 Bottom-Up Approach2.3 Forecast Projection Methodology3. Executive Summary4. Market Dynamics4.1 Growth Drivers4.2 Challenges5. Asia-Pacific Fast Food Market5.1 Historical Market Trends5.2 Market Forecast6. Market Share Analysis6.1 By Product6.2 By End User6.3 By Countries7. Product7.1 Pizza/Pasta7.2 Burgers/Sandwiches7.3 Chicken7.4 Asian/Latin American7.5 Seafood7.6 Others8. End User8.1 Full-Service Restaurants8.2 Quick-Service Restaurants8.3 Catering8.4 Others9. Countries9.1 China9.2 Japan9.3 India9.4 South Korea9.5 Thailand9.6 Malaysia9.7 Indonesia9.8 Australia9.9 New Zealand9.10 Rest of Asia-Pacific10. Porter's Five Forces Analysis10.1 Bargaining Power of Buyers10.2 Bargaining Power of Suppliers10.3 Degree of Rivalry10.4 Threat of New Entrants10.5 Threat of Substitutes11. SWOT Analysis11.1 Strength11.2 Weakness11.3 Opportunity11.4 Threat12. Key Players Analysis For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Asia-Pacific Fast Food Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
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Forbes
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Wings Over Are Seriously Good Wings Assortment Of Boneless Wings From Wings Over Wings Over is also thrilled to celebrate National Chicken Wing Day with a special, one-day-only deal! When you buy a 9-piece Boneless Wing Pack, you'll get a second one FREE. Just add two packs to your cart and use the code 9BPACK25 at checkout to enjoy the savings. Please note that this offer is only available online and through the app on July 29. It's a perfect chance to double up on wings and flavor—hop in and enjoy this exclusive deal! Get Tasty Wings From Winn Dixie And Harvey Supermarkets Stuff The Bucket At Winn Dixie For one special day, visit Winn-Dixie and Harveys Supermarket to enjoy their exciting 'Stuff the Bucket' offer! Whether you're craving a tasty snack or a hearty feast, you can fill your bucket with delicious chicken and receive $7 back in points as a little bonus. This fantastic deal is only available July 29, so don't miss your chance! Whether you love crispy drumsticks or spicy wings, the big bucket lets you load up on as much chicken as you'd like—just be sure the lid can close tightly. At only $16.99, it's a fun, finger-lickin' experience that rewards you for indulging in some great chicken. How to snag the savings before the deal flies the coop: Stop By Your Local Twin Peaks Traditional Wings From Twin Peaks Twin Peaks is excited to honor National Chicken Wing Day with a delicious special: buy six wings and get six free! Feel free to pick your favorite style — whether bone-in, boneless, breaded, or naked. Just a heads up, the Smoked & Grilled wings are excluded from this offer. Whichever you decide to feast on Tuesday, we want you to enjoy your wings to the fullest, so we're making sure you're in the know. Happy National Chicken Wing Day!
