What does your rosé say about you?
First seen on the giant Chesterfields of Soho House, Lady A was created by the brand's founder, Nick Jones, as a 40th birthday gift for Markus Anderson, his global membership director (who is close friends with Meghan Markle). Made at Château La Coste, the art world's favourite vineyard, attached to Paddy McKillen's sculpture park in Aix-en-Provence, Lady A is also known as 'the one with the butterfly on it', drawn by Damien Hirst, no less. Its true loyalist is a city girl who knocks back a sneaky 125ml on her lunch break after a posh spin class. £19, drinkladya.com
Ott is an old wine estate and, until the premium rosé explosion of the late Noughties, was the most recognisable brand to anyone who had visited St Tropez, thanks to its skittle-shaped bottles. Now owned by Louis Roederer, it's still valued by the old guard, for whom rosé remains a strictly seasonal drink, only ever imbibed on yachts in the Med. £38, rosewinecollective.com
The Manchester United of nice rosé (its cult stretches from Cheshire to Dubai), this was the first to convince men that rosé was manly, hence the nickname 'brosé'. Blatant dupes abound, including Lidl's Breath of Paradise and Asda's Screaming Devil, while the Whispering Angel brand now includes The Beach for all-day drinking and the richer Rock Angel. (The estate's premium cru, Garrus, is loved by Lady Beckham.) £22.50, sundaytimeswineclub.co.uk
Made by a cool and credible winemaker outside Barcelona, the style is Provençalish. For the Ibiza regular who still yearns to be hip, this is a godsend because La Rosa is a rare beast: a gluggable, fancy-label beach-club pink with actual wine snob cred. This is spot-on for the self-conscious natural-wine-drinking hipster crowd. If you squint it could actually be orange. £22, hic-winemerchants.com
In just five years Kylie has created a pink drink juggernaut: her signature rosé (£7) is the bestselling branded rosé in the UK and her wines are now available in 31 countries. It's all a big money win for Kylie, whose premium pink (£12, winedelivered.co.uk) is proudly Provençal and pitches at a more discerning audience than, say, Dolly Parton's Dolly rosé (notes of, appropriately, dolly mixtures). It's the gateway to nice rosé — next stop Brad and Angelina's Miraval and a hook-up with a brosé drinker who works in biotech.
This is the one for the British wine insider. Owned by a former director of Domaine Romanée-Conti in Burgundy (maker of some of the world's most valuable wines), this rosé has long been on the wine lists of every stylish restaurant, from the Notting Hill 'local' Dorian to high-grade rural pubs like Margot Henderson's Three Horseshoes in Batcombe, Somerset. It's entry into the nice rosé league comes via discerning hospitality staff, who quietly down it after serving wine to charmless Whispering Angel-drinking punters every evening. £15, tauruswines.co.uk
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Developed by a former JP Morgan banker, Rumor is a play to corner the actual — and aspiring — billionaire market. It has been cleverly crafted to tick every box: gluggable, with perfect acidity for all-day sipping, a pale pink so pretty it could be an F&B paint colour, and the mandatory minimalist gold label. Cornering the 'helicoptering in' set, it's exclusive to big money prestige joints like Hôtel du Cap and Estelle Manor. Won't appear in Tesco for some time. £27, vinvm.co.uk
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