Fifth Edition of "Jordan Summer Festival" Kicks Off Across the Kingdom - Jordan News
Amman & Governorates – The cultural and artistic events of the 2025 Jordan Summer Festival officially began on Friday evening, marking the launch of the festival's fifth edition, organized by the Ministry of Culture. The festival's activities will take place in Amman and all governorates across the Kingdom until the end of August. اضافة اعلان Friday's kickoff included events at multiple locations in the capital, including the Roman Theater and Al-Jubeiha Gardens, with plans to expand the festivities to Madaba, Tafileh, Ma'an, and all parts of the country. Dr. Nidal Al-Ayasrah, Secretary-General of the Ministry of Culture, told the Jordan News Agency (Petra) that the festival, first launched in 2019, aims to provide Jordanian families with a space for cultural and recreational engagement. Events include folkloric performances, concerts by local artists, children's activities like face painting and games, and bazaars featuring handicrafts and traditional products that support local families. Al-Ayasrah explained that the festival's events are held every Friday, rotating between the northern, central, and southern governorates, and will run through August 29, 2025. This year's program features diverse cultural and entertainment content designed to enrich community engagement. In Amman, venues hosting the events include the Roman Theater, Al-Jubeiha Gardens, the Royal Tank Museum, and Prince Mohammad Stadium. In Zarqa, events will be held at Russeifa Park; in Balqa at the Aqaba Bin Nafi Square; in Jerash at the Hashemite Square; in Ajloun at Al-Hussein Youth Camp; in Irbid at Al-Hassan Youth City; and in Mafraq at the Municipal Stadium. Southern governorates will host events at Prince Hashem City in Madaba, the Castle Square in Karak, Tafileh Sports Stadium, Princess Haya Sports Complex in Ma'an, the Petra Visitors Center, and the Great Arab Revolt Square in Aqaba. Jordan Summer Festival has become one of the Kingdom's most prominent cultural summer events, fostering community interaction and supporting the local cultural movement. On Friday evening, the festival lit up the Aqaba Bin Nafi Square in downtown Salt with a range of vibrant cultural and artistic performances. Mona Al-Saud, Director of Culture in Balqa, described the event as a cultural, artistic, and touristic occasion that is part of Jordan's cultural industries. She emphasized the festival's role in showcasing Jordanian artists and creators through folklore groups, bazaars, and children's entertainment—all offered free of charge and open to all age groups. Activities included face painting, heritage bazaars, balloon shows, DJ sessions, children's games, and musical performances by artists Martina Majdi and Amir Salah, as well as a folklore show by the Mafraq Arts Troupe. Meanwhile, the festival also launched in Ajloun at Al-Hussein Youth Camp with a festive atmosphere. Samer Freihat, Director of Culture in Ajloun, noted that the events aim to boost cultural and tourism activity while celebrating the rich cultural and heritage diversity of the governorate.
Opening day activities included children's entertainment, face painting, handicraft and local product bazaars, artistic performances, and folkloric shows by national and popular troupes. (Petra)
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Jordan News
16 hours ago
- Jordan News
Fifth Edition of "Jordan Summer Festival" Kicks Off Across the Kingdom - Jordan News
Amman & Governorates – The cultural and artistic events of the 2025 Jordan Summer Festival officially began on Friday evening, marking the launch of the festival's fifth edition, organized by the Ministry of Culture. The festival's activities will take place in Amman and all governorates across the Kingdom until the end of August. اضافة اعلان Friday's kickoff included events at multiple locations in the capital, including the Roman Theater and Al-Jubeiha Gardens, with plans to expand the festivities to Madaba, Tafileh, Ma'an, and all parts of the country. Dr. Nidal Al-Ayasrah, Secretary-General of the Ministry of Culture, told the Jordan News Agency (Petra) that the festival, first launched in 2019, aims to provide Jordanian families with a space for cultural and recreational engagement. Events include folkloric performances, concerts by local artists, children's activities like face painting and games, and bazaars featuring handicrafts and traditional products that support local families. Al-Ayasrah explained that the festival's events are held every Friday, rotating between the northern, central, and southern governorates, and will run through August 29, 2025. This year's program features diverse cultural and entertainment content designed to enrich community engagement. In Amman, venues hosting the events include the Roman Theater, Al-Jubeiha Gardens, the Royal Tank Museum, and Prince Mohammad Stadium. In Zarqa, events will be held at Russeifa Park; in Balqa at the Aqaba Bin Nafi Square; in Jerash at the Hashemite Square; in Ajloun at Al-Hussein Youth Camp; in Irbid at Al-Hassan Youth City; and in Mafraq at the Municipal Stadium. Southern governorates will host events at Prince Hashem City in Madaba, the Castle Square in Karak, Tafileh Sports Stadium, Princess Haya Sports Complex in Ma'an, the Petra Visitors Center, and the Great Arab Revolt Square in Aqaba. Jordan Summer Festival has become one of the Kingdom's most prominent cultural summer events, fostering community interaction and supporting the local cultural movement. On Friday evening, the festival lit up the Aqaba Bin Nafi Square in downtown Salt with a range of vibrant cultural and artistic performances. Mona Al-Saud, Director of Culture in Balqa, described the event as a cultural, artistic, and touristic occasion that is part of Jordan's cultural industries. She emphasized the festival's role in showcasing Jordanian artists and creators through folklore groups, bazaars, and children's entertainment—all offered free of charge and open to all age groups. Activities included face painting, heritage bazaars, balloon shows, DJ sessions, children's games, and musical performances by artists Martina Majdi and Amir Salah, as well as a folklore show by the Mafraq Arts Troupe. Meanwhile, the festival also launched in Ajloun at Al-Hussein Youth Camp with a festive atmosphere. Samer Freihat, Director of Culture in Ajloun, noted that the events aim to boost cultural and tourism activity while celebrating the rich cultural and heritage diversity of the governorate. Opening day activities included children's entertainment, face painting, handicraft and local product bazaars, artistic performances, and folkloric shows by national and popular troupes. (Petra)
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VMLY&R-Amman's Digital 360 Approach: A Case Study on Integrated Marketing - Jordan News
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Marketing and advertising agency VMLY&R-Amman leveraged its deep understanding of the local market, helping Orange Jordan craft a campaign centered around a heartwarming television commercial (TVC) that beautifully captured the everyday lives of Jordanians, featuring an original song by talented Jordanian artist, Yazan Rousan. The campaign's widespread success is a testament to VMLY&R-Amman's ability to transform rich consumer insights into truly strategic and creative marketing solutions that touch people's lives. But a 360 campaign doesn't stop at a great commercial. It's about creating a unified, immersive experience across every digital touchpoint, making sure the message isn't just seen, but felt, embraced, and shared within the community. 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