German supermarket giant Aldi launches Australian delivery trial
In an Australian first for the supermarket chain, Aldi has partnered with DoorDash and will now offer grocery delivery services.
Starting from July 9, Aldi shoppers will be able to get access to Aldi's full range of products that will be delivered directly to their door.
Aldi Australia's group buying director Simon Padovani-Ginies told NewsWire the partnership will help save customers money at the checkout.
'Our customers have been asking for us to go online for quite some time now as there are times when you simply can't get to a grocery store,' Mr Padovani-Ginies he told NewsWire.
'Without having Aldi participate in that convenience channel, (customers) are paying higher prices.
'They wanted Aldi to go online so they can help make more affordable grocery options in that convenience space and that is what we are really excited about.'
Mr Padovani-Ginies says Tuesday's announcement is not due to competition in the supermarket space but simply as a way to meet customer demand.
'It is certainly a growing market but our customers have been telling us for a number of years, particularly after Covid that they would love to be able to access our product more conveniently online.
'We have been monitoring customer sentiment and have also been looking at the ongoing growth and success of the online channel.
'We now have a partnership that allows us to deliver it to our customers in a way that benefits the efficiency of the business and provides our customers exactly what they are looking for. '
Acting like other services on delivery app, Aldi customers are being told they will need to download DoorDash before searching for 'Aldi' on the platforms.
Customers then add times to their cart and order on demand or choose a delivery window that they would prefer.
The partnership is currently in a trial phase limited to Canberra but is expected to roll out across the country, bringing this new way to shop Aldi to more Australians nationwide.
Eventually Aldi plans for 85 per cent of Australian households to have access to the service.
It was also confirmed to NewsWire prices might vary for shoppers using the app compared to shopping in store.
'But there will be some price variances that customers will experience when they shop the app versus what they are used to paying in store,' Aldi said.
'DoorDash also applies delivery and service fees.
'Those delivery and service fees are standardised across all grocers in the vertical so no matter which grocery supermarket you are buying through on DoorDash those delivery and service fees are aligned.'
Despite the price variance, Aldi said it was committed to having the cheapest products available.
'The people of Canberra will have access to our full grocery assortment, so there are over 1800 products spanning fresh Aussie fruit and vegetables, fresh meat and seafood, all of the chiller, the freezer and our ambient range, so it's a large range letting Aussies feed their family for less,' Aldi said.
'It is our intention to make sure that we are the most affordable alternative whether that is bricks and mortar or buying online.'
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