Economic Blackout: 12% of U.S. Consumers Plan to Participate on April 18-20, Numerator Reports
April 18–20 Economic Blackout – Consumer Survey Findings:
February 28 Economic Blackout – Verified Purchase Data Findings:
Numerator's February 28 Economic Blackout Survey was fielded on 2/27/2025 to 1,389 U.S. consumers. Numerator's April 18–20 Economic Blackout Survey was fielded on 4/15/2025 to 2,007 U.S. consumers. Results of the February 28 Economic Blackout are based on verified purchase data from over 200,000 U.S. households and benchmarks 2/28/25 shopping behaviors to the average Friday in the past year.
About Numerator:
Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has 5,800 employees worldwide; 80 of the top 100 CPG brands' manufacturers are Numerator clients.
Bob Richter Numerator 212-802-8588 [email protected]
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