What's next for not caring?
Instagram is mostly The Bad Place now, to the point where I struggle to know what it's even for. It's all influencers and ads — including some very specific ones for devices to improve neck humps which feel extremely targeted!!!
But sometimes, you stumble upon someone who reminds you why the internet is still occasionally, The Good Place. And for me, that person is Melani Sanders (@justbeingmelani).
She is the creator of the now-viral We Do Not Care Club, a series of videos in which she lists things, in her incredible deadpan, that she and her fellow peri-menopausal and menopausal women don't care about anymore. What does that mean? I'll let her explain:
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Why this ad?
'We are tired of carrying the emotional load, tired of being polite about pain. And tired of pretending to care about things that no longer serve us.'
A random sampling:
'We don't care if something is dishwasher safe. It is now. And will be from now on.'
'We do not care if we were using the flashlight on our phone to look for our phone.'
'We do not care about summer bodies. Summer is getting the same body as every other season.'
The We Do Not Care Club has become a full-fledged movement, with over a million people following Sanders across her social platforms since she posted the first video in May. The View is talking about it. Katie Couric Media is talking about it.
This surprises me not at all. I think there is a massive appetite for peri- and menopause-related content, especially content that, as Sanders says, sees women showing up with 'humour, vulnerability and fierce authenticity.'
For too long, this phase of life has been shrouded in mystery. It's not shocking to me that a culture that prizes youth will tell you everything about when you get your period – which is still not much!!! – and nothing about when your period stops. I am living for all these smart, hilarious women talking about this, including the women of Small Achievable Goals , the CBC Gem workplace comedy about menopause (you can read my interview with them here.)
I am also living for women shedding societal expectations and pressures and choosing peace and freedom instead. This is how culture changes.
Tell me Nexties: what do you not care about anymore?
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What's next for not caring?
Instagram is mostly The Bad Place now, to the point where I struggle to know what it's even for. It's all influencers and ads — including some very specific ones for devices to improve neck humps which feel extremely targeted!!! But sometimes, you stumble upon someone who reminds you why the internet is still occasionally, The Good Place. And for me, that person is Melani Sanders (@justbeingmelani). She is the creator of the now-viral We Do Not Care Club, a series of videos in which she lists things, in her incredible deadpan, that she and her fellow peri-menopausal and menopausal women don't care about anymore. What does that mean? I'll let her explain: Advertisement Why this ad? 'We are tired of carrying the emotional load, tired of being polite about pain. And tired of pretending to care about things that no longer serve us.' A random sampling: 'We don't care if something is dishwasher safe. It is now. And will be from now on.' 'We do not care if we were using the flashlight on our phone to look for our phone.' 'We do not care about summer bodies. Summer is getting the same body as every other season.' The We Do Not Care Club has become a full-fledged movement, with over a million people following Sanders across her social platforms since she posted the first video in May. The View is talking about it. Katie Couric Media is talking about it. This surprises me not at all. I think there is a massive appetite for peri- and menopause-related content, especially content that, as Sanders says, sees women showing up with 'humour, vulnerability and fierce authenticity.' For too long, this phase of life has been shrouded in mystery. It's not shocking to me that a culture that prizes youth will tell you everything about when you get your period – which is still not much!!! – and nothing about when your period stops. I am living for all these smart, hilarious women talking about this, including the women of Small Achievable Goals , the CBC Gem workplace comedy about menopause (you can read my interview with them here.) I am also living for women shedding societal expectations and pressures and choosing peace and freedom instead. This is how culture changes. Tell me Nexties: what do you not care about anymore?
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