Arrow McLaren Extends Partnership with R.J. Reynolds
Arrow McLaren announced Tuesday a multi-year extension with a primary partner -- R.J. Reynolds Vapor Company – to continue a collaboration that began in 2019.
The partnership, which was first launched with RJRVC's Vuse brand, underscores both organization's shared values of innovation, collaboration and high performance. Since 2019, RJRVC and its affiliates have activated across a variety of Arrow McLaren assets, most notably onboard the No. 7 Arrow McLaren Chevrolet. The collaboration has resulted in impactful initiatives like the Ultimate Ride Competition in 2022 and custom livery designs at the 106th Running of the Indianapolis 500.
As part of the partnership extension announcement, Arrow McLaren and Reynolds revealed bespoke liveries for the No. 6 and No. 7 Arrow McLaren Chevrolets at this weekend's Sonsio Grand Prix on Indianapolis Motor Speedway's road course. The liveries feature bold colors that include brand elements of the VELO Plus product alongside Arrow McLaren's iconic papaya. Details for an additional livery takeover at the season finale at Nashville Superspeedway will follow in the coming months.
The two partners returned to the track earlier this year at the season-opening Firestone Grand Prix of St. Petersburg where Christian Lundgaard piloted the No. 7 VELO Arrow McLaren Chevrolet for the first time. A native of Hedensted, Denmark, Lundgaard has started the year strong, collecting three podium finishes and sitting second in the championship through the first four races of 2025.
'We're delighted to extend our partnership with the Reynolds American organization, a collaboration that continues to push boundaries both on and off the track,' said Zak Brown, CEO, McLaren Racing. 'We have achieved some exciting moments together. From multiple podiums and wins to custom Indy 500 liveries, this partnership is built on shared ambitions. We look forward to continuing this momentum into the future.'
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