'We don't trust you': Director associated with four Shah Rukh Khan movies reveals why Bollywood lost its core audience
Nikhil Advani believes Bollywood is facing a crisis of trust with its audience, leading to declining theatrical revenue post-pandemic. He suggests viewers distrust filmmakers and film reviews. Advani is an executive producer for 'Stolen,' a film about two brothers' dangerous pursuit to reunite a mother with her stolen child, now available on Amazon Prime Video.
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Who Is Nikhil Advani?
Veteran filmmaker Nikhil Advani recently shared his thoughts on what has led Bollywood to lose its touch with the current generation. In a recent interview, Advani said that there is currently a huge trust deficit between the audience and filmmakers.'I think there is a complete distrust right now between the audience and the filmmaker. Basically, the audience is saying, 'Whatever you say, we don't trust you…' He told Hindustan Times. He also hinted that the audience has also lost faith in film reviews to be accurate and objective.In the same interview, the filmmaker admitted that there has been a steady decline in theatrical revenue since the COVID-19 pandemic.On the work front, Advani is one of the four executive producers behind debutante director Karan Tejpal's movie Stolen. The movie, which initially released in 2023, made its digital debut on Amazon Prime Video and has been met with rave reviews. The movie narrates the story of two brothers who witness a heart-wrenching scene: a helpless mother's baby is snatched away before her eyes. Stirred by a deep sense of justice, one brother urges the other to step in and support the grieving woman. What begins as a moment of compassion soon spirals into a dangerous pursuit, as the brothers plunge into an intense and risky investigation to uncover the truth and reunite the mother with her stolen child.The movie features an ensemble cast led by Abhishek Banerjee Advani is a prominent film director. His directorial debut, ' Kal Ho Na Ho ,' which starred Shah Rukh Khan and Preity Zinta in lead roles, became one of the biggest hits of 2003. Some of his other works include 'Chandni Chowk To China,' 'Salaam E Ishq', 'Patiala House,' etc.He was also associate director for other Shah Rukh Khan-starrers such as 'Kuch Kuch Hota Hai', 'Mohabbatein', 'Kabhie Khushie Kabhie Gham'.Along with his sister Monisha, he runs a successful production house, Emmay Entertainment
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