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The Verge
16 minutes ago
- The Verge
AMC now warns moviegoers to expect ‘25-30 minutes' of ads and trailers
AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase tickets via the AMC website, warning that 'movies start 25-30 minutes after showtime.' This already mirrors the estimated runtime of AMC's preshow content, which includes ads and trailers, but now customers will be better informed if they want to arrive a little later without missing the start of their movie. This small change also tracks with a report made by The Hollywood Reporter last week that said AMC will soon start 'addressing the preshow on its ticketing platforms.' Starting today, AMC will also show more ads than before, meaning its preshow lineup may have to be reconfigured to avoid exceeding the 30-minute mark. The company made an agreement with the National CineMedia ad network that includes as much as five minutes of commercials shown 'after a movie's official start time,' according to The Hollywood Reporter, and an additional 30-to-60-second 'Platinum Spot' that plays before the last one or two trailers. AMC was the only major theater chain to reject the National CineMedia ad spot when it was pitched in 2019, telling Bloomberg at the time that it believed 'US moviegoers would react quite negatively.' Now struggling financially amid an overall decline in movie theater attendance and box-office grosses, AMC has reversed course, telling The Hollywood Reporter that its competitors 'have fully participated for more than five years without any direct impact to their attendance.'
CNET
20 minutes ago
- CNET
Save an Extra 50% on Tech, Furniture and More During Hammacher's July 4th Sale
Summer is in full steam and that means we're getting closer to Fourth of July sales events that can help you save. We're also getting ever closer to this year's Amazon Prime Day deals. However, Amazon isn't the only retailer competing for your attention or offering hefty deals. Hammacher is offering an extra 50% off on all of their current sale items when you use the coupon code EXTRA50 at checkout. This offer is live until July 8, but we suggest acting quickly to score your top picks. Savings apply even to items that have already been heavily discounted, such as this cordless portable blender that's down to just $8 after you apply the coupon code EXTRA50. It's available in three colors, charges via a USB-C cable and can blend in as fast as 20 minutes. The coupon and other discounts mean you save a massive $62 over its usual asking price. Hammacher also has deals that can help you get dorm-ready or add a personal touch to your laptop, such as this wireless color-changing typewriter keyboard for just $19 after you use the coupon code EXTRA50, which saves you a total of $131 over the usual asking price of $150. The coupon applies even to items that are already up to 96% off and items in Hammacher's under $10 final sale category. Items on sale include apparel, bedding, electronics and more. On top of their coupon code, you can also save $15 on orders valued at $99 if you text HELLO to 48186. Signing up for Hammacher's newsletter can score you a discount of $10 on orders valued at $99 or more. We're keeping up with all Fourth of July and early Prime Day deals, so check back often if you're looking for savings on appliances, tech and more. We even have lists of the best back to school supplies if you want to expand your shopping options. Why this deal matters Amazon, Walmart and other major retailers tend to get the most attention when it comes to big savings across all categories. Hammacher has offers across multiple categories, which could be a great way to save on back-to-school or summer clothes, computing accessories, novelty accessories and more thanks to their coupon code EXTRA50. Their Fourth of July deals last until July 8, so it's wise to act fast.
Washington Post
20 minutes ago
- Washington Post
California weakens major environmental law to make way for more housing
Many California developers will no longer have to take noise, air pollution, traffic and other environmental concerns into account when building housing in urban areas, according to changes lawmakers approved Monday night that dramatically alter a landmark state environmental law in an effort to spur a housing boom. The exemptions Gov. Gavin Newsom (D) signed into law Monday weaken the 55-year-old California Environmental Quality Act, commonly known as CEQA, which Democrats have long seen as sacrosanct. Home builders and pro-housing groups have fought the law for decades, calling it a major obstacle that has forced years of review and litigation, sometimes killing projects. They accused environmentalists of using the law to tie up projects they oppose. Environmentalists, unions and labor groups have used the law's requirements to force developers to alter their projects — or abandon them entirely.
