CID trio reunites for KFC's "epic" offer investigation
India's beloved investigative trio from the iconic show CID, Shivaji Satam, Dayanand Shetty and Narendra Gupta, have reunited, not for a crime, but to investigate a rather "epic" deal from KFC. The campaign sees the actors reprise their roles as they delve into the mystery of KFC's offer: seven boneless chicken strips and two Hot and Crispy pieces for INR 299.
The promotional video opens with Shetty grappling with Gen Z slang, convinced he's stumbled upon a scam. His associate, Satam, shares his skepticism, leading them to enlist Gupta for a full-blown investigation. The underlying suspicion is clear: an offer that seems too good to be true often is.
Their inquiry takes them to a KFC outlet, where they engage in a humorous pursuit of clues, complete with intense questioning and their signature line, "ye toh scam hai!" The narrative builds on their established on-screen personas, portraying their characteristic suspicion and investigative zeal.
The "case" is ultimately cracked by a KFC team member who confirms the legitimacy of the offer. The trio's disbelief gives way to relief, culminating in a celebratory moment as they partake in the dine-in exclusive.
The campaign leverages the nostalgia and popularity of the CID cast, using their established roles to create a humorous and engaging narrative around KFC's promotional offer.
Watch the video here:
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