Are Labubus possessed? Pop Mart responds after viral demonic conspiracy theories about Pazuzu connection spark mass panic
The rise of the Labubu obsession
With celebrities like Rihanna, BLACKPINK's Lisa, and Dua Lipa flaunting them, Labubus have gone from niche vinyl figures to full-blown cultural icons. Pop Mart even raked in $1.81 billion in total revenue last year, and $410 million of that came from these bucktoothed cuties alone.
But of course, what is virality without a side of chaos?
Are Labubus possessed? The conspiracy theories begin
Things took a sinister turn when Reddit threads and TikTok videos began to suggest the toys were... demonic. Some users called them 'creepy,' others outright claimed they radiate evil energy. One TikToker swore their life unravelled after buying one second-hand, from health scares to a near-death car crash — all of which allegedly stopped the moment the toy was binned.
Naturally, chaos ensued. And just when it could not get weirder, Pop Mart leaned into the madness.
Pop Mart's 'possession' statement goes viral
On April Fools' Day, Pop Mart posted a mock 'recall notice' for Labubu toys due to 'suspicious supernatural activity.' They obviously meant it as a joke, but it only poured more fuel on the already infernal fire.
Internet detectives took screenshots, others debated whether it was marketing genius or a haunted soft launch. Some are still side-eyeing their Bubus just in case.
LABUBU's: Cursed or collectible?
Whether you believe the demonic hype or just think Labubus are ugly-cute collector's gold, one thing is clear: the Bubu army is unstoppable. Maybe they are cursed, maybe they are not, but if the devil wears Prada, perhaps he also carries a Labubu.
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