Pembrokeshire's Freeburger gives away 1,200 vegan burgers
But there's an ethical twist – the 41-year-old carpenter's Freeburger pop-up will only cook vegan burgers, in his mission to spread the word about animal welfare.
'It's an awesome opportunity to get the message across,' said Leon, who has now distributed over 1,200 vegan burgers into his fourth year of Freeburger pop-ups.
'It's not about me, it's about the animals.
Freeburger pops up in Leon's front yard in Kilgetty. (Image: Freeburger)
'My hope is that I'm planting seeds in people's minds, helping them to make changes.
'Freeburger isn't just about burgers - it's about showing that plant-based food can be normal, easy, and genuinely enjoyable.
'Once that door's open, people can start asking questions - about where their food really comes from, and what they're funding.'
Leon set up and operates Freeburger entirely out of his own pocket, and when customers insist in making donations, he puts the money towards funding his next pop-up.
'I've got a roof over my head and I'm grateful. Rather than chasing more, I wanted to give to something I believe in,' he explained.
The most Freeburger evening saw Leon serving more than 50 vegan burgers. (Image: Freeburger)
The latest event was last Wednesday, July 30, outside his home in Station Road, Kilgetty and saw some 'incredible' reactions, Leon said, with 54 burgers served in three hours.
'With the paywall lifted, people give vegan a go. And they love it. It opens a door,' he explained.
'The idea is simple - to give people a fun, exciting vegan experience. A free burger, free drinks, a free-play arcade machine - and zero catch. No guilt. No pressure. Just really good vegan food.
Freeburgers come with a helping of salad and vegan cheese. (Image: Freeburger)
'Because when it tastes great - and it's given freely - people are open. They try it. And we then invite people to go deeper via video footage on the website: freeburger.co.uk/watch.'
Leon ate meat and dairy products in his early 20s, but is now vegan after his escalating concerns about the meat and dairy industries.
Leon, a carpenter by trade, wants to give people 'a fun, exciting veganb experience'. (Image: Freeburger)
'I didn't just stop eating animals - I stepped into something that actually felt right,' he said.
"it's not about me, it's about the animals," said Leon. (Image: Freeburger)
Frustration at the lack of fast food vegan options led him to set up Freeburger, with support from the catering and planning skills of friends Chris and Luc.
He added: 'I get that farmers are under huge pressure - pushed to produce more for less. And I get that most people are just trying to eat affordably.
'That's why Freeburger exists - to expose the truth behind the industry and help rebalance things.
'it's encouraging people to cut back on factory-farmed meat - and when they do choose meat, eat less, and go for truly high welfare options.
'Then ditch the dairy, and move toward a plant-based diet.'
Freeburger: "No guilt. No pressure. Just really good vegan food." (Image: Freeburger)
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