Trump smells and turns into a hawker; US President launches ‘Victory 45-47' fragrance; check prices
Donald Trump
, who has been in the headlines for tariffs, global conflicts and trade policy since he assumed office in his second term, has now found another way to grab people's attention. The 45th and 47th US President on Monday, June 30, 2025, announced the launch of his new perfume, 'Victory 45-47', and he wants people to grab a bottle for themselves and their loved ones. He said that his new perfumes talk about winning, strength, and success.
A disclaimer at the bottom of the page of the Trump fragrance website clarifies that these fragrances are 'not designed, manufactured, distributed, or sold by Donald J Trump" and are instead produced under a branding license.
In a post on his social media platform Truth Social, the US President wrote, "
Trump Fragrances
are here. They're called 'Victory 45-47' because they're all about Winning, Strength, and Success - for men and women". "Get yourself a bottle, and don't forget to get one for your loved ones too. Enjoy, have fun, and keep winning!," he added.
It also emphasizes that the vendor, which promises "a tribute to the Trump legacy", "is not political and has nothing to do with any political campaign".
How much does a Trump perfume bottle cost?
The fragrance of the US President, which is inspired by his 'historic' win, is being sold at a retailing price of $249 a bottle, according to the get trump fragrances website. 'Victory 47' fragrances are the latest addition in the US President's perfumes that first went on sale in December 2024. It features an "iconic" and ostensibly "limited edition" golden statue.
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As far as the women's version of the fragrance is concerned, it signifies "confidence, beauty, and unstoppable determination", while the men's version is designed "for men who lead with strength, confidence, and purpose".
From guitars, watches and sneakers to now perfume
Perfumes are not Trump's first brush with products to advertise since his return as the US President. The fragrance is a mere addition to the list of products Trump has used to communicate his messages and ideas to connect with people under his presidency.
In June 2025, it was revealed that Trump garnered over $10 million by selling watches, sneakers, bibles and guitars in 2024, Independent reported, citing Trump's financial disclosure report.
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