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Loro Piana's Montauk Soirée Mixed Italian Ease With East-Coast Cool

Loro Piana's Montauk Soirée Mixed Italian Ease With East-Coast Cool

Ellea day ago
If there's any brand that captures the essence of refined summer living, it's Loro Piana. To celebrate the carefree spirit of the season and the unveiling of its resort 2025 collection, the Italian maison hosted an intimate soirée at The Crow's Nest on the sandy shores of Lake Montauk.
Among the linen-clad guests was Your Friends & Neighbors actor Jon Hamm, who sported a pair of newly launched Loro Piana sunglasses. The eyewear collection marks the brand's first full foray into the category, with frames made in Japan from lightweight titanium and hypoallergenic acetate. As the sun dipped behind the dunes, actress Alexandra Daddario relaxed on one of the many rattan loungers and enjoyed a quick game of backgammon—using a handcrafted walnut wood set from Loro Piana's very own game collection. Artist Josh Diesenhaus and director and photographer Tyler Rizzuto battled it out in a game of four in a row, reimagined by Loro Piana with polished wood chips and hand-stitched leather. Actors Anna Osceola and Will Arnett enjoyed upbeat tunes from DJ Bec Adams, while others nibbled on passed hors d'oeuvres and sipped on signature cocktails with Calabrian chili and watermelon juice.
Loro Piana set the scene with a vision of sophisticated ease: a string of globe lights, terracotta pots, and the scent of strawberry Sorrento drifting through the air. Luxe details, like monogrammed aprons and Loro Piana blankets in leather-trimmed baskets, added warmth to the alfresco setting.
Click through to see how Loro Piana brought the energy of the Amalfi Coast to the Hamptons.
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Headed On Vacation? Stuff These Must-Read Books In Your Bag, Stat!
Headed On Vacation? Stuff These Must-Read Books In Your Bag, Stat!

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Headed On Vacation? Stuff These Must-Read Books In Your Bag, Stat!

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The billionaire wedding photo op and depthless parade of Jeff Bezos' controversial wedding
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Venice or a movie set, no one would have known the difference. The Italian city, known for is unique canals and historic architecture, felt more like a prop in a play than part of a real-life love story as celebrities draped in designer ensembles carefully teetered into water taxis to sail toward the luxe nuptials of Jeff Bezos and Lauren Sánchez Bezos last weekend. Everyone in attendance got the best photos – bride and groom included – but to the outside onlooker something was amiss. The affair, which ended Saturday with its third official day of festivities, is estimated to have cost some $50 million. 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It's OK if you enjoyed gobbling up images of the richest people in the world in their fanciest attire. And we naturally seek fantasy in moments like these, according to culture journalist Louis Pisano (who was blocked on Instagram by Sánchez after posting his impressions about the wedding). But this wedding didn't provide sentimental escapism, he said – it was a chilly reminder there's a billionaire-dollar world we'll never dream of inhabiting. "It felt extremely exploitative, which turned off any audience from the get-go," Pisano says. "The public had no bandwidth." The Bezos wedding was an Italian melodrama we've seen before The Italian celebrity wedding is a formula we've already experienced, Pisano says. The wedding heavily sampled Ye (formerly Kanye West) and Kim Kardashian's pan-European nuptials in 2014, which saw Parisian pre-wedding events, a rehearsal dinner in Versailles and a Florence ceremony. The Bezos-Sánchez affair mapped itself along this Kardashian inspiration, mirroring Kim's highly-visible Parisian bachelorette party and featuring a performance at the main event by Mateo Bocelli, son of Andre Bocelli, who famously sang at both Kim and Kanye's and sister Kourtney Kardashian's weddings, Pisano points out. Reference spawns much creativity in the world of fashion and culture (Kim expressed approval of the event, calling it "magical"). But somehow the Italian drama didn't hit the same tone. While not everyone is a Kardashian-West fan, audiences engaged with their wedding because they feel they knew the bride and groom, Pisano says, from watching the reality star and her family on TV to listening to the rapper's music. "All of that created this worldbuilding around their wedding and their marriage … to see how far both of them came," Pisano says. Their wedding was innovative for 2014, lifting worlds traditionally reserved for magazine pages onto social media. But this time, the parade felt vapid. The event seems to have desperately wanted a spot in the canon of celebrity weddings, says Discoursted newsletter writer Pisano. Fans approved as lifelong bachelor George Clooney finally (and romantically) tied the knot in Venice in 2014 to accomplished lawyer Amal Clooney. Or Nick Jonas and Priyanka Chopra's multiday party melding ritual with rich visuals. Or, most recently, the billionaire Ambani wedding in India that drew former U.S. officials, celebrities and, of course, Rihanna to its epicenter. They weren't just icing on the wedding cake, but cultural touchpoints realized through marriages. 'It turned my stomach': Rosie O'Donnell blasts Jeff Bezos, Lauren Sánchez's Italy wedding But Bezos and Sánchez's wedding lacked a story to "root for," Pisano says. Rather, the couple invited a 200-person guest list that felt "random," if not transactional, Pisano says, with names like Sydney Sweeney, Oprah Winfrey, Bill Gates, Ellie Goulding and a solo Orlando Bloom. "It was all very strategic from everybody's side," he says. "Was it believable that all of these people were such good friends? Absolutely not." The guest list drew reactions across the internet. "Does she know them?" one TikToker mused of Sweeney's invite. Leonardo DiCaprio was called out for attending a "carbon-intensive billionaire's wedding" in apparent opposition to the actor's climate activism. Commentator Blakely Thornton even went as far as to call the guests "confirmed losers" seeking gratification and status. "I have a newly found disrespect for all of the celebrities who attended the Bezos wedding," one TikToker said. "Even if you don't think about the politics of it all, it's just an utterly swagless move. Now we all know who's tacky and tasteless." Bethenny Frankel pokes fun at Jeff Bezos, Lauren Sánchez's wedding invitation May they live happy ever after #jeffbezos #laurensanchez #italy #wedding #fyp And those guests didn't come cheap: The cost of this single affair could cover the cost about 1,515 weddings in the U.S. today. As couples weigh economic uncertainty while planning their own weddings, they couldn't relate. Pisano says the grandeur felt incongruent with current trends favoring smaller, more thoughtful weddings. And then there's the fact the pair waved and blew kisses as they boarded motorboats while protests raged across the city, decrying environmental and antitourist messages to the overcrowded city that is struggling with rising water levels. While the couple donated to local Venetian charities, Pisano says he's skeptical how much impact that holds. "For one of the richest men in the world, to go to one of the most troubled cities in the world, and contribute to that, doesn't help bring public goodwill toward them," he says. More: What to know about Jeff Bezos' first wife, MacKenzie Scott Jeff Bezos' bride and a fashion message not received The fashion is also a reason why the wedding was seemingly detached for people. Sánchez donned numerous looks over the multiday spectacle, but perhaps most notable was her wedding gown from Dolce & Gabbana, designers who've had their own controversies. The more conservative dress featured a high-neck, adorned with 180 silk chiffon-covered priest buttons paired with a tulle-and-lace veil, according to a Vogue magazine exclusive. The buttoned-up 1950s-inspired look was nod to Italian actress Sophia Loren. While the bride recognized the look was a "departure," for her, Pisano says the style was too jarring of a twist from the peekaboo lacy bra Sánchez wore to President Donald Trump's inauguration earlier this year. "It's such a jump that feels inauthentic to her," Pisano says, noting her "girl boss bombshell persona." Donatella Versace, who has been an outspoken LGBTQ+ advocate, also dressed the bride for one of the wedding party events, in spite of Amazon's rollback of diversity, equity and inclusion measures. To her credit, Sánchez wears a heavy mantle trying to fit in as such a visible figure, but people were left wondering who this woman is supposed to be to them, Pisano says. "She's looking for legitimacy ... She wants to switch into 'icon mode.'" But was it a fit? The couple desperately wanted to recreate an image from an outdated attention economy. The curation left the Bezos-Sánchez wedding feeling tired, working too hard to squeeze itself into a size it was starving for.

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