Volkswagen Sales Are Way Down—Except for One Model
The sudden jump in
Golf R
sales can be traced to a model changeover that happened late last year. The all-wheel drive hot hatch and its sibling, the Golf GTI, received a facelift that included a slightly altered design and more power. That meant a retooling at the factory, and subsequently, a delay in production. Only now is production finally back up to full speed, hence the increase in sales. Here's the full sales breakdown:
Car
Q2 2025 Sales
Q2 2024 Sales
YoY Change
Atlas
18,174
19,293
-5.8%
Atlas Cross Sport
7,984
9,769
-18.3%
Taos
13,898
20,468
-32.1%
Tiguan
11,486
21,038
-45.4%
ID.4
1,992
5,690
-65.0%
ID. Buzz
564
0
100.0%
Jetta
14,545
20,508
-29.1%
Arteon
2
419
-99.5%
Golf GTI
1,877
2,647
-29.1%
Golf R
873
779
12.1%
Total
71,395
100,612
-29.0%
"Increase" is, of course, relative. The Golf R makes up a tiny fraction of VW's volume, accounting for just 873 units in the past three months. Only the
ID. Buzz
, which only recently went into production, sold in fewer numbers (weirdly, VW also sold two
Arteons
in Q2, despite the car being long out of production, but we don't count those).
The more affordable Golf GTI fared a bit better in the second quarter, with dealers moving 1,877 units—a drop of 770 cars versus the same period in 2024. The decrease isn't terribly surprising, seeing as how Volkswagen
dropped the manual gearbox option
for the 2025 model year.
In its suspiciously short press release, VW didn't cite a reason for the sharp decline in sales beyond calling the current market a "challenging environment." If we had to guess, tariffs placed on foreign vehicle imports likely had a material impact on supply and pricing. The company
paused shipments
to the US in April, but also promised to
keep prices tariff-free
until the end of June.
It's still unclear how much more expensive VW's lineup will get, though any increase certainly won't help sales.
More on Volkswagen
Wow: Volkswagen's EVs Are Outselling Tesla in Europe
Why Volkswagen Golf GTI and R Sales Are Way Down
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