Juyeon Lee, Head of Xsolla APAC: "Xsolla Buy Button Designed to Reduce Friction and Drive More Revenue Online"
- 13 June 2025 -
Juyeon Lee, Head of Xsolla APAC
Keep up to 30% from platform fees
Legally compliant external payment link integration
Seamless one-tap payments
Minimized tax and regulatory burdens
Loyalty and rewards programs
Parental controls and gift card options
Multi-channel commerce support
SEOUL, SOUTH KOREA - Media OutReach Newswire Game developers increasingly seek ways to reduce app store fees. Xsolla's Buy Button for Mobile Games is gaining traction for users in the United States as an effective tool in that pursuit. According to Jooyeon Lee, Head of Asia-Pacific (APAC) at Xsolla, the Buy Button allows mobile game developers to integrate their web shops and custom payment pages directly, bypassing traditional app market fees and improving profitability for US-based players."Mobile game companies are highly interested in reducing app store fees and engaging directly with their users. With Xsolla Buy Button, developers can link their web shops and payment pages, giving them more flexibility and helping them retain more revenue. In a recent interview, this feature is particularly beneficial for companies aiming to expand globally," said Lee.Lee, a seasoned business leader with previous experience at game publishers such as Nexon, Netmarble, and Singapore-based Garena, rejoined Xsolla earlier this year as Head of APAC, overseeing operations, marketing, and organizational strategy across the region. Xsolla's APAC division covers South Korea, Japan, Southeast Asia, India, Australia, and New Zealand."The APAC game market is currently in a phase of maintaining scale rather than aggressive growth, and we've seen increased demand from developers focused on improving profitability," she noted. "As concerns about platform monopolies resurface, more developers are exploring third-party payment options—this is exactly why the Buy Button is attracting attention."The Buy Button is designed with easy integration without much coding, allowing developers to choose where and how to link payment pages. 'Whether it's a custom-built web shop or a third-party payment page, our partners have the freedom to decide,' said Lee. 'Games with a large portion of their revenue coming from outside the U.S. can especially benefit from this feature, turning reduced fees into meaningful profit gains.'Built on Xsolla Web Shop for mobile games and Xsolla Pay Station, the Buy Button connects to a browser-based checkout experience and offers key benefits such as:As the official merchant of record, Xsolla also manages global tax compliance and fraud prevention. The company supports over 1,000 localized payment methods worldwide, up from 700, and has recently expanded into Southeast Asia, Japan, India, the Middle East, and Africa.'Buy Button emphasizes flexibility and convenience. If developers are hesitant to adopt third-party payments directly, they can also use the feature to promote their web shops,' Lee explained. 'It's a low-barrier way to localize payments for developers targeting global markets.'She added that adoption is rising even in traditionally conservative markets like Japan. 'Japanese developers have been cautious about changing payment methods, but those who partnered with us have expressed high satisfaction,' said Lee. "We expect strong growth from our Japanese partners this year. Word of mouth about Xsolla is spreading in Japan and India, increasing new deals. An official announcement will follow soon."Lee also emphasized that Xsolla's value proposition extends beyond fee reduction. "Developers are also satisfied with our tax management and fraud prevention capabilities. Even those initially selected other payment providers are increasingly switching to Xsolla."As for developer support, Xsolla continues to invest in initiatives for indie developers. 'Our solutions are designed with global indie studios in mind. We're actively participating in events like PlayX4 and BIC, and we're expanding promotional channels to support international exposure,' she said.In closing, Lee remarked, 'Xsolla is ready to partner with any game developer focused on global expansion and profitability. We hope the Buy Button becomes a strategic tool for growth in today's challenging market landscape.'Hashtag: #Xsolla
The issuer is solely responsible for the content of this announcement.
Xsolla
Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Free Malaysia Today
7 hours ago
- Free Malaysia Today
Regulators warn Air India Express over delayed Airbus engine fix, forged records
The engine issue in Air India Express's Airbus was raised months before the June Boeing Dreamliner crash in Ahmedabad. (EPA Images pic) NEW DELHI : India's aviation watchdog reprimanded Air India's budget carrier in March for not timely changing engine parts of an Airbus A320 as directed by the EU's aviation safety agency, and falsifying records to show compliance, a government memo showed. In a statement, Air India Express told Reuters it acknowledged the error to the Indian watchdog and undertook 'remedial action and preventive measures'. Air India has been under intense scrutiny since the June Boeing Dreamliner crash in Ahmedabad which killed all but one of the 242 people onboard. The world's worst aviation disaster in a decade is still being investigated. The engine issue in the Air India Express's Airbus was raised on March 18, months before the crash. However, the regulator has this year also warned parent Air India for breaching rules for flying three Airbus planes with overdue checks on escape slides, and in June warned it about 'serious violations' of pilot duty timings. Air India Express is a subsidiary of Air India, which is owned by the Tata Group. It has more than 115 aircraft and flies to more than 50 destinations, with 500 daily flights. The EU Aviation Safety Agency in 2023 issued an airworthiness directive to address a 'potential unsafe condition' on CFM International LEAP-1A engines, asking for replacement of some components such as engine seals and rotating parts, saying some manufacturing deficiencies had been found. The agency's directive said 'this condition, if not corrected, could lead to failure of affected parts, possibly resulting in high energy debris release, with consequent damage to, and reduced control of, the aeroplane.' The Indian government's confidential memo in March sent to the airline, seen by Reuters, said that surveillance by the Directorate General of Civil Aviation (DGCA) revealed the parts modification 'was not complied' on an engine of an Airbus A320 'within the prescribed time limit'. 'In order to show that the work has been carried out within the prescribed limits, the AMOS records have apparently been altered/forged,' the memo added, referring to the Aircraft Maintenance and Engineering Operating System software used by airlines to manage maintenance and airworthiness. The 'mandatory' modification was required on Air India Express' VT-ATD plane, the memo added. That plane typically flies on domestic routes and some international destinations such as Dubai and Muscat, according to the AirNav Radar website. The lapse 'indicates that accountable manager has failed to ensure quality control,' it added. Air India Express told Reuters its technical team missed the scheduled implementation date for parts replacement due to the migration of records on its monitoring software, and fixed the problem soon after it was identified. It did not give dates of compliance or directly address DGCA's comment about records being altered, but said that after the March memo it took 'necessary administrative actions', which included removing the quality manager from their position and suspending the deputy continuing airworthiness manager. The DGCA and the European safety agency did not respond to Reuters queries. Airbus and CFM International, a joint venture between General Electric and Safran, also did not respond. 'The lapse was first flagged during a DGCA audit in October 2024 and the plane in question took only a few trips after it was supposed to replace the CFM engine parts,' a source with direct knowledge said. 'Such issues should be fixed immediately. It's a grave mistake. The risk increases when you are flying over sea or near restricted airpsace,' said Vibhuti Singh, a former legal expert at the India's Aircraft Accident Investigation Bureau. The Indian government told parliament in February that authorities warned or fined airlines in 23 instances for safety violations last year. Three of those cases involved Air India Express, and eight Air India.
Malay Mail
10 hours ago
- Malay Mail
After Prada ‘sandal scandal', Indian brands tap heritage pride to boost sales
MUMBAI, July 4 — Indian footwear sellers and artisans are tapping into nationalist pride stoked by the Prada 'sandal scandal' in a bid to boost sales of ethnic slippers with history dating back to the 12th century, raising hopes of reviving a struggling craft. Sales are surging over the past week for the 'Kolhapuri' sandals that have garnered global attention after Prada sparked a controversy by showcasing similar designs in Milan, without initially crediting the footwear's origins. After viral photos from a fashion show drew criticism from Indian artisans who make the sandals — named after a historic city in Maharashtra state — Prada was forced to acknowledge that its new open-toe footwear was inspired by ancient Indian designs. 'Prada 0: Kolhapur 1,' said an Instagram post by e-commerce website Shopkop, whose founder Rahul Parasu Kamble's open letter to Prada pointing out the footwear is 'soaked in tradition' was reshared 36,000 times on social media. 'I saw the controversy as a way to promote Kolhapuri,' said Kamble, 33, who has seen sales of sandals he sources from local artisans touch 50,000 rupees (RM2,472) in three days, five times the average. Social media has been abuzz in recent days with criticism and sarcastic memes, with politicians, artisans and a trade body demanding due credit to Indian heritage. Prada has said it will arrange follow-up meetings with artisans. In a statement to Reuters on Tuesday, it added the Italian group intends to make the sandals in India in collaboration with local manufacturers, if it commercialises them. 'Breezy ads, big discounts' India's luxury market is small but growing, with the rich splurging on Lamborghini cars and pricey watches. Prada does not have a single retail store in India and its products are usually reserved for the super rich — its men's leather sandals start retailing at US$844 (RM3,565), while Kolhapuris can be priced as low as US$12. But linking of the Prada name to the Kolhapuri sandals, which are made by around 7,000 artisans, is providing a business opportunity for some. Mumbai-based Ira Soles is running new Facebook and Instagram advertisements which proclaim its US$32 'Tan Handcrafted Kolhapuris just walked the ramp at Prada ... Limited stock. Global spotlight. Own a piece of what the world is applauding.' E-commerce website Niira is offering up to 50 per cent discounts on its Kolhapuri slippers it says are 'rooted in tradition'. Its sales of US$18 sandals, that looked like the one Prada showcased in Milan, have tripled, founder Nishant Raut said. 'Why can't an Indian Kolhapuri brand become as big as a Birkenstock,' he said. Handmade in small factories, Kolhapuri sandals, or chappals as they are called in Hindi, are often paired with Indian attire. Similar designs are sold in big outlets of Bata India and Metro Brands, and also on Amazon and Walmart's Flipkart. In 2021, India's government said the sandals could achieve US$1 billion a year in exports. Though latest estimates are not available, artisans say the business has struggled as consumers increasingly opt for more fashionable, upmarket footwear. Still, the Prada controversy is breathing new life into a craft that Lalit Gandhi, president of Maharashtra's main industry lobby group, says is 'a dying art'. Gandhi said he is in talks with Prada to develop a co-branded, limited-edition sandal. Kolhapur craftsman Ashok Doiphode, 50, is pinning hopes on a Prada boost. He hand-stitches sandals for nine hours daily but can sell a pair for just 400 rupees (US$5). 'If big companies like Prada come, craftsman like me can get a good price.' — Reuters
The Sun
13 hours ago
- The Sun
India launches $234M drone incentive amid Pakistan conflict
NEW DELHI: India will launch a $234 million incentive programme for civil and military drone makers to reduce their reliance on imported components and counter rival Pakistan's programme built on support from China and Turkey, three sources told Reuters. India's push to build more home-grown drones stems from its assessment of the four-day clash with Pakistan in May that marked the first time New Delhi and Islamabad utilized unmanned aerial vehicles at scale against each other. The nuclear-armed neighbours are now locked in a drones arms race. New Delhi will launch a 20 billion Indian rupees ($234 million) programme for three years that will cover manufacture of drones, components, software, counter drone systems, and services, two government and one industry source, who did not want to be named, told Reuters. Details of the programme have not been previously reported and its planned expenditure is higher than the modest 1.2 billion rupees production-linked incentive scheme New Delhi launched in 2021 to promote drone start-ups, which have struggled to raise capital and invest in research. India's civil aviation ministry, which is leading the incentives programme, and defence ministry did not immediately respond to e-mails seeking comment. Reuters previously reported that India plans to invest heavily in local industry and could spend as much as $470 million on unmanned aerial vehicles over the next 12 to 24 months, in what government and military officers said would be a staggered approach. In the past, India has mainly imported military drones from its third-largest arms supplier, Israel, but in recent years its nascent drone industry has scaled up its cost-effective offerings, including for the military, although reliance on China continues for certain components such as motors, sensors and imaging systems. Through the incentives, India is aiming to have at least 40% of key drone components made in the country by the end of fiscal year 2028 (April-March), the two government sources said. 'During (the India-Pakistan) conflict there was quite a lot of use of drones, loitering munitions and kamikaze drones on both sides,' Indian Defence Secretary Rajesh Kumar Singh said last week. 'The lesson that we've learned is that we need to double down on our indigenisation efforts to ensure that we build a large, effective, military drone manufacturing ecosystem.' India bans import of drones but not their components and the government has planned additional incentives for manufacturers that procure parts from within the country, the two government sources said. The state-run Small Industries Development Bank of India would also support the incentive programme by providing cheap loans for working capital, research and development needs for the firms, the government sources added. Currently, there are more than 600 drone manufacturing and associated companies in India, according to estimates shared by an industry source involved in the discussions for the incentives programme. ($1 = 85.5950 Indian rupees) - Reuters
