iQOO becomes official title sponsor for S8UL's historic Esports World Cup 2025 campaign
This strategic association marks one of the most significant brand commitments in the Indian esports space and builds on iQOO's ongoing association with S8UL's BGMI division, Team iQOO SOUL.
As title sponsor, iQOO will be integrated across S8UL's team jerseys, on-ground activations, city events, and digital content throughout the Esports World Cup. As part of the collaboration, S8UL
will also host weekly EWC watch parties, while the S8UL Gaming House will open its doors to
fans, transforming into a dedicated fan hub during the tournament.
The partnership with iQOO represents a powerful synergy between a high-performance, innovation-led brand and a high-performance team, both driven by excellence, fueled by ambition, and rooted in India, further reinforcing iQOO's commitment to supporting Indian esports on the global stage.
Animesh Agarwal aka 8Bit Thug, Co-founder and CEO, S8UL, said, 'Our journey with iQOO began almost two years ago with our BGMI roster and it's grown alongside our ambitions ever since. Partnering once again for the Esports World Cup 2025 is a significant step forward for both of us. Having iQOO as our title sponsor highlights our shared vision of growing Indian esports and competing with the best on the world stage. Together, we're proud to carry the hopes of an entire nation.'
S8UL has officially qualified for the grand finals in Apex Legends and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world's biggest esports tournaments,
The organisation's Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, 'Esports in India is evolving rapidly, and we're proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO's focus on connecting with the performance centric community and supporting talent that's redefining competitive gaming in India.'
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million
(approx. INR 598 crore) prize pool and hosts the world's best talent across console, PC, and
mobile titles. S8UL's participation across different titles underscores the organization's depth, diversity, and ambition.
As S8UL's global journey continues, the partnership with iQOO represents a powerful synergy between a high-performance brand and a high-performance team both driven by excellence,
fueled by ambition, and rooted in India, according to a media statement.
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