Trouble in Paradise? Consumers Don't Trust Travel Industry to Protect Them From AI-Powered Fraud
New research from Jumio reveals nearly half of global consumers lack confidence in travel industry's ability to protect against identity fraud
Article content
SUNNYVALE, Calif. — Jumio, the leader in AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights, today released new findings from its 2025 Online Identity Study. As consumers worldwide set out for summer leisure, digital identity protection may be taking a more prominent spot on the packing checklist, with nearly half of global consumers (44%) lacking confidence in the travel industry's ability to protect them from AI-powered fraud including identity theft and account takeover fraud. This lack of confidence jumped to 55% for Americans.
Article content
For the sharing economy (including vacation rentals and other travel-focused gig economy services), confidence falls even further, with 60% in the U.S. and 50% globally saying they don't feel adequately protected.
Article content
Consumers share sensitive personal data in exchange for a simple vacation, notably turning over government-issued IDs like passports and drivers' licenses in order to book and check into flights, reserve accommodations and rental cars, and more. This exchange of data makes consumers vulnerable to fraud during the summer travel season — and they recognize the risk.
Article content
These sentiments trend alongside broader global distrust in digital spaces, with 69% of respondents saying AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.
Article content
In response to this distrust, consumers worldwide are slightly more willing to invest more time in identity verification on these platforms than in 2024:
Article content
In 2025, 74% of global consumers said they would willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security — up from 71% in 2024.
Global willingness to spend time verifying identity on sharing economy platforms also stayed high at 70% in 2025, only slightly down from 71% in 2024, but with a subtle shift from 'a lot more time' to 'a little more time.' This suggests increased caution, with a remaining preference for low-friction, visible safeguards.
Article content
Consumers' increasing willingness to spend time on identity verification for travel-related transactions follows a growing trend in traditionally higher-risk industries. For instance, 80% of consumers globally were willing to spend more time on security for digital platforms supporting banking and financial services.
Article content
'Whether it's an evacuation plan or a safe in every hotel room, the travel and hospitality industry know how to build the structures and processes customers need to feel safe. Now customers expect the same level of care for their personal data,' explained Bala Kumar, chief product and technology officer at Jumio. 'But travel and hospitality businesses can't keep layering traditional protections on already complex processes — they need new solutions and technologies to balance convenience with protection, even as AI-powered scams evolve.'
Article content
Find additional data and insights here.
Article content
About the Research
Article content
The Jumio 2025 Online Identity Study surveyed 8,001 adult consumers evenly distributed across the United States, the United Kingdom, Singapore, and Mexico. Censuswide fielded the survey between April 9 and April 24, 2025. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.
Article content
About Jumio
Article content
Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights to accurately establish, maintain and reassert trust.
Article content
Leveraging powerful automated technology including biometric screening, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps to fight fraud and financial crime, onboard customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions.
Article content
Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific, and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners.
Article content
Article content
Article content
Article content
Contacts
Article content
Media Contacts
Article content
U.S. Media Contact
Article content
Article content
Haleigh Kent-Bryant
Article content
Article content
Article content
810-516-5486
Article content
APAC Media Contact
Article content
Article content
Luke Nazir
Article content
Article content
FINN Partners
Article content
Article content
Luke.Nazir@finnpartners.com
Article content
Article content
+65 8139 2504
Article content
LATAM Media Contact
Article content
Article content
Lavinia Muñoz
Article content
Article content
Article content
Article content
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Globe and Mail
40 minutes ago
- Globe and Mail
Amberton University Completes Major Overhaul, Revamping 100% of Courses and Expanding Programs
New initiatives include innovative AI integration, career-focused curriculum, and expanded healthcare and business programs. Garland, Texas--(Newsfile Corp. - July 25, 2025) - Amberton University announced today the completion of a comprehensive overhaul, revamping all courses and significantly expanding its program offerings for the 2025-2026 academic year. To view an enhanced version of this graphic, please visit: This initiative includes innovative AI integration, a highly career-focused curriculum, and expanded healthcare and business programs. "All Amberton courses have been completely updated with modern, real-world skills and AI competencies," stated Dr. Carol A. Palmer, President of Amberton University. Established over 50 years ago, Amberton University is renowned for its affordable, flexible education tailored specifically for working adults. Major Curriculum Overhaul Amberton has updated every course offered, clearly defining industry-driven skills across key programs such as project management, finance, clinical mental health counseling, and school counseling. This strategic initiative enhances graduates' career readiness and significantly boosts their practical value to employers. A Leader in AI Literacy Amberton is among the first fully AI-literate campuses nationwide, integrating AI competencies into every course. Business courses emphasize AI-driven strategies, Finance courses incorporate AI-based financial analysis, and Counseling courses explore AI-assisted therapeutic interventions. The newly launched Master of Science in Applied Artificial Intelligence program emphasizes responsible and strategic AI implementation. Students gain practical, hands-on learning experiences through an interactive AI Testing Environment, building tangible portfolios that demonstrate their AI proficiency. New Degree Programs and Certificates Amberton has introduced four critical new degree programs aligned with market demands: Master of Science in Applied Artificial Intelligence Master of Healthcare Administration (MHA) - This program is designed for individuals aiming to excel in executive and managerial positions within the healthcare sector. MBA in Finance - Focusing on fintech, cryptocurrency, blockchain, and advanced financial analytics. Master of Science in Training & Development - Addressing the increasing demand for workforce training and digital education. Additionally, nine practical certificate programs have been added as pathways toward full degrees, tailored to immediate industry needs. Commitment to Affordable, Quality Education Amberton maintains its position as one of the most affordable institutions nationwide, clearly outlining a transparent tuition model on its website. By avoiding unnecessary infrastructure costs, Amberton provides affordability without compromising educational quality. Faculty Voices and Industry Expertise Amberton faculty incorporate professional expertise directly into their instruction: Dr. Don Hebbard, Counseling: "Our students graduate ready to immediately make a difference, both professionally and personally." Dr. Deborah Hill, Human Development: "We're providing education that's immediately relevant to the workforce, not just theory." Dr. Ron Norris, Healthcare Administration: "Amberton's new healthcare program fills a critical need for qualified leaders in a rapidly growing healthcare sector." Dr. John Sinclair, AI Program Coordinator: "Amberton's AI curriculum uniquely positions graduates to become ethical, innovative leaders in AI implementation." Dr. Ken Johnson, Clinical Mental Health: "We remain highly responsive to student needs, continuously improving our counseling program to reflect current mental health practices." Student Success and Outcomes "This major overhaul is not just an update. It's Amberton's commitment to preparing our students for success in a rapidly changing world," stated Dr. Palmer. "Our students deserve an education that makes practical sense, and that's exactly what Amberton delivers." Interested students and professionals can apply easily and at no cost via the university's streamlined admission portal.
Globe and Mail
40 minutes ago
- Globe and Mail
5 Dividend Stocks to Hold for the Next 20 Years
These five dividend giants (plus two honorable mentions) aren't just income plays -- they're global titans with decades of growth, consistent payouts, and bulletproof brands. From Coca-Cola 's (NYSE: KO) unmatched dividend legacy to Linde 's (NASDAQ: LIN) green energy future, these stocks are built to weather any storm and compound wealth for decades. *Stock prices used were the market prices of July 23, 2025. The video was published on July 25, 2025. Should you invest $1,000 in Coca-Cola right now? Before you buy stock in Coca-Cola, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Coca-Cola wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $636,774!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,064,942!* Now, it's worth noting Stock Advisor's total average return is 1,040% — a market-crushing outperformance compared to 182% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. *Stock Advisor returns as of July 21, 2025 Bank of America is an advertising partner of Motley Fool Money. Rick Orford has positions in Eli Lilly. The Motley Fool has positions in and recommends Abbott Laboratories and Walmart. The Motley Fool recommends AstraZeneca Plc and Linde. The Motley Fool has a disclosure policy. Rick Orford is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link, they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.
Globe and Mail
40 minutes ago
- Globe and Mail
Starbucks: Can It Reclaim Its Magic and Deliver Returns?
Explore the exciting world of Starbucks (NASDAQ: SBUX) with our contributing expert analysts in this Motley Fool Scoreboard episode. Check out the video below to gain valuable insights into market trends and potential investment opportunities! *Stock prices used were the prices of Jun. 18, 2025. The video was published on Jul. 25, 2025. Don't miss this second chance at a potentially lucrative opportunity Ever feel like you missed the boat in buying the most successful stocks? Then you'll want to hear this. Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More » On rare occasions, our expert team of analysts issues a 'Double Down' stock recommendation for companies that they think are about to pop. If you're worried you've already missed your chance to invest, now is the best time to buy before it's too late. And the numbers speak for themselves: Nvidia: if you invested $1,000 when we doubled down in 2009, you'd have $450,583!* Apple: if you invested $1,000 when we doubled down in 2008, you'd have $40,580!* Netflix: if you invested $1,000 when we doubled down in 2004, you'd have $636,774!* Right now, we're issuing 'Double Down' alerts for three incredible companies, available when you join Stock Advisor, and there may not be another chance like this anytime soon. See the 3 stocks » *Stock Advisor returns as of July 21, 2025
