'Rs 27000 for a...?' Kriti Sanon's sister Nupur gets brutally trolled for selling clothes at absurd prices
Nupur, who made her acting debut alongside Akshay Kumar in the music video Filhall , was last seen in the Telugu film Tiger Nageswara Rao (2023) and is set to appear in her first Hindi film Noorani Chehra . Yet, her clothing line has sparked major chatter online — and not for the reasons she might have hoped.
Recently, Label Nobo came under fire after users on social media called out the pricing of the clothes. While the designs have been described as 'basic' by several fashion-watchers, the price tags have raised eyebrows. One user shared a screenshot showing a simple maxi dress priced at Rs 10,700 and an asymmetrical outfit at Rs 10,900. Another shocked shopper pointed to a basic jumpsuit listed at Rs 11,000, while a traditional suit sold for a steep Rs 36,000. Take a look at it here
The ridiculous price points of Nupur Sanons ( Kritis sister) clothing line called Label Nobo. Doesn't explain why such basic cloths are sold and such high price points.Is it money laundering of some sort ( scamming buyers)?
byu/Affectionate_Post592 inBollyBlindsNGossip
Netizens didn't hold back. 'This is daylight robbery,' one person commented. Another asked sarcastically, 'Is this some kind of money laundering?' A few accused Nupur of leveraging Kriti Sanon's fame to sell overpriced garments.
Instead of impressing buyers, it seems the brand's attempt at luxury has backfired — at least online. Many of the social media users expressed their disappointment and said that the pricing lacks justification and reflects poor brand positioning.
For those of you who don't know, Nupur's elder sister Kriti Sanon also ventured into business with her skincare line Hyphen , which has received a comparatively warmer response. Whether Label Nobo manages to turn around public perception or fades into the crowd of celebrity brands remains to be seen.
For now, Nupur Sanon's entrepreneurial debut is making headlines — but not in the way she likely intended.
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