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News18
16-06-2025
- Entertainment
- News18
Who Is Nupur Sanon, Actor Kriti Sanon's Sister, And Why Her Clothing Brand Is Facing Criticism?
Last Updated: Kriti Sanon's sister Nupur Sanon launched Nobo in 2024. The brand is now under fire for selling "basic" outfits at sky-high prices. Nupur Sanon, best known as the younger sister of Bollywood actor Kriti Sanon, is facing social media heat over her recently launched clothing line Nobo. While Nupur made her entertainment debut through hit music videos like Filhall opposite Akshay Kumar and ventured into films with the Telugu movie Tiger Nageswara Rao in 2023, it's her foray into fashion that's currently making headlines for all the wrong reasons. Who Is Nupur Sanon? Nupur Sanon, a singer and actress, rose to fame with Filhall and its sequel Filhall 2 – Mohabbat. She is also known for her musical covers shared on social media. Although she has yet to make her Bollywood debut, her popularity continues to rise. Nupur is currently rumoured to be dating singer Stebin Ben, whose hits like Sahiba, Thoda Thoda Pyaar, and Rula Ke Gaya Ishq have gone viral. Why Is Nupur Sanon's Brand Facing Backlash? Launched in 2024, Nupur's label Nobo promises minimal, modern silhouettes that blend Indian and Western aesthetics. However, Reddit users and social media critics are calling out the brand for its steep pricing and 'unoriginal" designs. Critics have highlighted how the label is selling 'basic-looking" clothes for up to Rs 27,000, sparking debate on whether celebrity-backed brands are disconnected from their audiences. On the official website, the most expensive lehenga is a Banarasi design priced at Rs 21,000. In the Indian wear section, the costliest suit set is listed at Rs 26,500, while the most affordable item costs Rs 7,700. Western wear includes a skirt and crop top set that retails at Rs 20,000, and the cheapest product is a pair of shorts priced at Rs 2,400. Reddit threads filled up with mocking commentary. One user wrote, 'No Bo is short for 'Nobody Bought it.'" Another quipped, 'These are the ugliest clothes I've ever seen, good lord." A third post sarcastically read, 'I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME." Despite the backlash, Nobo has been endorsed by several celebrities including Kriti Sanon herself, Uorfi Javed, Sanjana Sanghi and influencer Rida Tharana. First Published: June 16, 2025, 21:30 IST
India.com
16-06-2025
- Entertainment
- India.com
'Rs 27000 for a...?' Kriti Sanon's sister Nupur gets brutally trolled for selling clothes at absurd prices
You must have seen many celebrities turning into entrepreneurs, trying to make their mark beyond the silver screen. Actress Nupur Sanon, Kriti Sanon's sister, is currently in the spotlight not for her films but for her fashion brand, Label Nobo . Launched last year, the label is grabbing attention, but not all of it is positive. Nupur, who made her acting debut alongside Akshay Kumar in the music video Filhall , was last seen in the Telugu film Tiger Nageswara Rao (2023) and is set to appear in her first Hindi film Noorani Chehra . Yet, her clothing line has sparked major chatter online — and not for the reasons she might have hoped. Recently, Label Nobo came under fire after users on social media called out the pricing of the clothes. While the designs have been described as 'basic' by several fashion-watchers, the price tags have raised eyebrows. One user shared a screenshot showing a simple maxi dress priced at Rs 10,700 and an asymmetrical outfit at Rs 10,900. Another shocked shopper pointed to a basic jumpsuit listed at Rs 11,000, while a traditional suit sold for a steep Rs 36,000. Take a look at it here The ridiculous price points of Nupur Sanons ( Kritis sister) clothing line called Label Nobo. Doesn't explain why such basic cloths are sold and such high price it money laundering of some sort ( scamming buyers)? byu/Affectionate_Post592 inBollyBlindsNGossip Netizens didn't hold back. 'This is daylight robbery,' one person commented. Another asked sarcastically, 'Is this some kind of money laundering?' A few accused Nupur of leveraging Kriti Sanon's fame to sell overpriced garments. Instead of impressing buyers, it seems the brand's attempt at luxury has backfired — at least online. Many of the social media users expressed their disappointment and said that the pricing lacks justification and reflects poor brand positioning. For those of you who don't know, Nupur's elder sister Kriti Sanon also ventured into business with her skincare line Hyphen , which has received a comparatively warmer response. Whether Label Nobo manages to turn around public perception or fades into the crowd of celebrity brands remains to be seen. For now, Nupur Sanon's entrepreneurial debut is making headlines — but not in the way she likely intended.
Time of India
16-06-2025
- Entertainment
- Time of India
Kriti Sanon's sister Nupur Sanon faces backlash; SLAMMED for selling 'basic' clothes at 'ridiculous' prices: 'Is it money laundering of some sort?'
Actress , sister of , has landed in hot water on social media after people came across her fashion brand's website. The brand is being called out for selling 'basic' looking clothes at sky-high prices. Tired of too many ads? go ad free now While some users were simply confused, others didn't hold back from calling the whole thing a scam. Sky-high prices for simple clothes? The main issue most people had was with the pricing. On the website, even the cheapest dress is around Rs 7,000. A kurta set, which many thought looked quite ordinary, is priced at Rs 26,500. In fact, most of the outfits on the site range from Rs 8,000 to Rs 12,000 – and they don't seem to be anything special. Netizens took to Reddit to express their frustration. Screenshots from the site show an asymmetrical dress listed at Rs 10,900 and a maxi dress for Rs 10,700. Some of the mini dresses, jumpsuits and rompers also cost between Rs 9,000 to Rs 12,000. For most users, this pricing made no sense. They felt the clothes looked like fast fashion and didn't have the kind of design, material or creativity to justify the high price tags. 'Is it money laundering of some sort?' Social media was flooded with jokes, memes and comments. One user on Reddit wrote, "The ridiculous price points of Nupur Sanon's clothing line called Label Nobo. Doesn't explain why such basic cloths are sold and such high price points. Is it money laundering of some sort (scamming buyers)? (sic)." Another user didn't hold back either and said, "These are the ugliest clothes I've ever seen, good lord (sic)." Someone else made fun of the brand's name and wrote, "I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME (sic)." Tired of too many ads? go ad free now Nupur Sanon is also building her acting career. She first appeared in the music video 'Filhall' in 2019 with , which was a big hit. She then starred in 'Filhaal 2: Mohabbat' in 2021. In 2023, she played one of the female leads in the Telugu film 'Tiger Nageswara Rao'. She also has a Hindi film, 'Noorani Chehra', which has been delayed and is yet to release. It was supposed to be her Bollywood debut.
News18
16-06-2025
- Entertainment
- News18
Kriti Sanon's Sister Nupur's Brand TROLLED For Selling 'Basic' Clothes For Rs 27,000: 'Scamming People'
Last Updated: Nupur Sanon is being massively ridiculed on Reddit as people claim her brand is ridiculously overpriced. Kriti Sanon's sister, Nupur Sanon's fashion brand, Label Nobo, is facing flak online for its 'ridiculous" pricing for 'basic" clothes. While the cheapest dress on the website is priced around Rs 7000, the most expensive kurta set costs Rs 26,500. Nupur is being trolled on Reddit as social media users are complaining about the clothes' lack of premium quality and originality. Nobo stands for 'No boundaries'. The brand was founded by Kriti Sanon's sister, Nupur Sanon, in 2024. It claims, 'We use premium high-quality fabrics." The brand has been endorsed by the likes of Kriti Sanon, Nupur Sanon, Uorfi Javed, Sanjana Sanghi and Rida Tharana among others. The priciest lehenga on the website is a Banarasi piece worth Rs 21,000. While the most expensive suit costs Rs 26,500, the least expensive set is priced at Rs 7,700. In the western wear section, the costliest item is a skirt and crop top set worth Rs 20,000. Meanwhile, the cheapest item is a pair of shorts worth Rs 2,400. Reddit users are trolling the brand as they are unable to justify why 'basic" looking clothes have such exorbitant prices. One person wrote, 'I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME." Another added, 'Who is going to buy at these prices even for her sister's name?" Another wrote, 'She's scamming people." One person wrote, 'Ridiculous." Another commented, 'Rs 750 last price." One person commented, 'I have been to Jaipur and Jodhpur the past year and honestly, have found better patchwork jackets from local markets for less than Rs 1500." Another mentioned, 'Bhai yeh sab kapre Rajouri or Chandni Chowk mein dhakke khaa rhe hai. What even????" One comment read, 'These are the ugliest clothes I've ever seen, good lord." Who Is Nupur Sanon? Nupur Sanon is the younger sister of Bollywood actress Kriti Sanon. Initially, she worked as a management trainee at Delhi Duty-Free before moving to Mumbai to follow in her sister's footsteps in the entertainment industry. Nupur gained widespread recognition with her debut in the music video 'Filhall' (2019) alongside Akshay Kumar. The song's success led to a sequel, 'Filhall 2: Mohabbat' (2021). In 2023, Nupur made her acting debut with the comedy-drama web series 'Pop Kaun?' on Disney+ Hotstar, starring alongside Kunal Kemmu and other notable actors. She also appeared in the film 'Tiger Nageswara Rao' (2023), marking her entry into Telugu cinema. First Published: June 16, 2025, 08:07 IST
