Cannes 2025: TikTok Redefines Film Culture On The Global Stage
Over the course of the festival, TikTok gave users unprecedented access through exclusive behind-the-scenes content, red carpet highlights, interviews with talent and more, all discoverable through the official #Cannes2025 hashtag and the dedicated Festival de Cannes Hub in-app. The platform became a cultural lens through which audiences experienced the festival in real time, with creators capturing the energy, fashion, and love of film from their unique perspectives.
In the lead-up to the event, TikTok launched the TikTok Film & TV Competition, inviting the global #FilmTok community to submit original content using #TikTokFilmTVCompetition. Running from April 10 to May 7, the competition garnered over 300,000 entries from creators in the US, France, UK, Germany, Korea, and Japan. Selected winners were hosted by TikTok during the second week of the festival, gaining exclusive access to premieres and industry events.
TikTok has also sparked a new wave of film reviewers whose commentary and festival coverage shape audience perception in real time. Red carpet moments and festival highlights go viral, showcasing the platform's power to drive immediate engagement. Fan engagement is so impactful that today's audiences influence the narrative before a film's release, prompting studios to embrace TikTok-driven storytelling into their marketing strategies.
Hollywood's biggest stars are recognizing the influence of the #FilmTok community. In a conversation during Kering's Women In Motion Talks, Nicole Kidman spoke about TikTok's role in helping her film Babygirl find its audience, showing how the platform is shaping modern film discovery and audience connection.
As Dawn Yang, TikTok's Global Head of Entertainment Partnerships explained:
Together, creators, fans, and stars are reshaping the traditional press cycle, putting TikTok at the center of modern movie buzz.
TikTok is putting creators at the center of how stories are told, shared, and experienced, and these creators are helping to shape culture in real time, bridging the gap between audiences and the entertainment industry.
Reece Feldman (@guywithamoviecamera on TikTok) is a filmmaker and creator best known for his behind-the-scenes content that offers an insider's look at the film industry. What began as behind-the-scenes on-set videos as a production assistant quickly evolved into red carpet coverage, film festival access, and a growing reputation as a cultural bridge between Hollywood and TikTok. In just a few years, Feldman has become a recognized voice in both the creator space and the film industry, helping define how studios and streaming partners build relevance to a younger, authenticity-seeking audience.
TikTok invited Reece to the 78th Cannes Film Festival not only as a creator but as a recognized filmmaker. Closing out the week, Reece premiered his debut short film Wait, Your Car? starring Whitney Peak, Ruby Cruz, Minnie Mills, and Noa Fisher, earning rave reviews.
Reece's journey exemplifies TikTok's unique role in shaping modern film culture—where fans become filmmakers, platforms become stages, and creators help rewrite the rules of promotion and storytelling for the next generation.
From competition entries to red carpet commentary, and from creator-led panels to official film premieres, the 78th Cannes Film Festival made clear that TikTok is not just capturing the moment, it is helping define the future of entertainment.
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