"Goes far beyond what the law..." Apple challenges €500M EU fine
has officially appealed the European Commission's €500 million ($587 million) fine imposed in April for violating the
Digital Markets Act
, calling the penalty "unprecedented" and arguing
EU regulators
have overstepped their authority in mandating how the tech giant operates its App Store.
The
iPhone
maker filed its legal challenge on Monday, the deadline for appeals, targeting the Commission's decision that found Apple prevented
app developers
from steering users to cheaper deals outside the App Store. The fine was the first major penalty under the EU's landmark Digital Markets Act aimed at curbing Big Tech's market dominance.
EU demands force confusing policies that harm developers and users, Apple argues
Apple's appeal centers on two key objections: the Commission's alleged forced implementation of a tiered service structure and what the company calls an "unlawful" expansion of the DMA's definition of "steering." The tech giant argues these requirements create confusion for developers and provide a poor user experience.
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by Taboola
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"The EC is mandating how we run our store and forcing business terms which are confusing for developers and bad for users," Apple said in a statement. The company maintains that no other app download store faces similar structural requirements.
In response to the EU order, Apple overhauled its App Store rules in June, introducing a new commission structure of 5% or 13% plus a 2% user acquisition fee. The changes were designed to avoid daily penalties of up to €50 million – roughly 5% of Apple's average daily worldwide revenue.
The European Commission is currently evaluating whether Apple's June policy changes sufficiently comply with the April decision. The case is the latest battleground in Apple's global App Store disputes, following similar regulatory challenges in California and other jurisdictions targeting the company's revenue-generating app ecosystem.
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