How 'KPop Demon Hunters' became the surprise hit of the summer
In the colorful, animated, musical world of 'KPop Demon Hunters,' everyone is a fan. The general public rocks T-shirts supporting their favorite idols. They hold light sticks and stare starry-eyed at stadium stages; they scream, they cry, they cheer, they buy the merch.
It shouldn't come as much of a surprise, then, that the Sony Pictures/ Netflix film itself has inspired similar fanfare, having topped the streamer's global rankings. Fans have flooded the internet with art, covers, cosplay and choreography in response to the movie, which follows the fictional K-pop girl group HUNTR/X as they fight demons.
And it's not just the film that's a summer hit. The 'KPop Demon Hunters' soundtrack has topped the charts — debuting at No. 1 on Billboard's Soundtracks chart and No. 8 on the all-genre Billboard 200.
Here's how 'KPop Demon Hunters' became the year's surprising success story.
Musical tradition — and K-pop — are honored
The 'KPop Demon Hunters' soundtrack utilizes some of the best and brightest in the genre. That included a partnership with K-pop company The Black Label, co-founded by super producer Teddy Park, known for his work with YG, Blackpink and 2NE1 — empowered girl groups used as references for the film's protagonists, the trio HUNTR/X.
It's one of the many reasons the musical film's soundtrack stands on its own. Filmmakers 'really did their homework,' says Jeff Benjamin, a music journalist who specializes in K-pop.
Indeed, they did a lot of research. One of the film's directors, Maggie Kang, said that her team prioritized 'representing the fandom and the idols in a very specific way,' as to not disappoint K-pop fans.
They pulled from a treasure trove of influences heard at every corner: The fictional, rival boy band Saja Boys' hit song 'Soda Pop,' for example, references the '90s K-pop group H.O.T.
And it has worked. 'KPop Demon Hunters' is the highest charting soundtrack of 2025, with eight of its songs landing on the Billboard Hot 100. It peaked at No. 2 on the all-genre Billboard 200. To put that in perspective: Lorde's 'Virgin' and Justin Bieber's 'Swag' did the same.
In some ways, it recalls Disney's 'Encanto,' which topped the Billboard 200 and produced a No. 1 hit, 'We Don't Talk About Bruno ' in 2022. Similarly, 'KPop Demon Hunters' embraces 'the original soundtrack, which is a lost art form,' adds Benjamin.
Tamar Herman, a music journalist and author of the 'Notes on K-pop' newsletter, says the movie succeeds because it embraces animated musical tradition and authentic K-pop music production styles in equal measure. She considers 'Kpop Demon Hunters' to be 'a musical with songs inspired by K-pop,' not unlike a Jukebox musical, where the songs of ABBA are reimagined for 'Mamma Mia.'
Audiences hunger for something new
The novelty of the film, too, seems to be resonating. Where many animated films rely on adapting existing intellectual property, 'KPop Demon Hunters' is original. And it comes from an original perspective. 'It's not completely Korean, it's not completely Western and it's kind of right in that middle,' says Kang. 'It's like not pulled from one side; it's kind of flavors of both. So, I think that's what makes the movie feels a little different.'
And 'the core story is what's drawing everybody in,' says Kang.
San Francisco-based cosplayer and content creator Nanci Alcántar, who goes by Naanny Lee online agrees. 'It's not only a K-pop group, but it also tells a story of their journey, of how they transform into powerful warriors,' said Alcántar in Spanish. For her, it goes beyond K-pop — it's about the narrative.
Kang's approach to cultural authenticity, too, may have contributed to the film's crossover appeal. Rather than explaining Korean elements like HUNTR/X's visit to a traditional medicine clinic or translating K-pop light stick culture for Western audiences, she opted for full immersion. 'We just wanted everybody to just accept that they were in Korea,' Kang said.
The director said this method of 'throwing people into the deep end of a culture' breaks down barriers better than heavy-handed explanation. 'We just wanted to keep everything feeling normal,' she explained. 'If you don't shine a light on it, it just becomes more easily accepted.'
Inventive animation connects
Zabrinah Santiago, a San Diego-based longtime K-pop fan and freelance illustrator who goes by ItmeZ online, was so inspired by the animation style of the movie that she raced to make fan art. She sold illustrated fan cards of HUNTR/X and Saja Boys at her booth at the Los Angeles Anime Expo, held in July, two weeks after the movie was released on Netflix.
And she wasn't the only one. A search of #kpopdemonhunters on Instagram yields thousands of fan illustrations of HUNTR/X and Saja Boys.
Japan-based Youtuber Emily Sim, also known as Emirichu online, says the character designs and original plot drew her to the movie. Sim, with more than 3.5 million subscribers on YouTube, posted a 35-minute video about the movie. In a week-and-a-half, it garnered nearly 450,000 views.
'I love seeing all the fan art and just the ways that this movie has creatively inspired people,' Sim said.
Kang says for 'KPop Demon Hunters,' her team wanted to bring together demons and Jeoseung Saja — the grim reaper in Korean mythology — for a film that could look both very traditional and modernized — what she says is common in K-dramas but not in animation.
Herman compares the movie to another Sony animation: 'Spider-Man: Into the Spider-Verse,' which also attracted a broad audience with its creative animation. 'And it's a fun, animated musical, which we haven't had in a while,' she says. 'It's campy, it's engaging, it's universal.'
And K-pop fans see themselves represented
Santiago was initially skeptical of the title 'KPop Demon Hunters.'
'I feel like with big companies they kind of like to use K-pop as a bait. They kind of like to take advantage of K-pop fans' sincerity,' said Santiago. 'But I felt like with this one, it was such like kind of a love letter to K-pop fans.'
Indeed — if the film wasn't authentic to K-pop fans' experience, or mocked them, it is unlikely to have become so popular, says Benjamin. Instead, there are Easter eggs for the dedicated K-pop listener.
Herman agrees, and says that the film has in-jokes for K-pop fans, not unlike a children's movie that features some humor meant to appeal specifically to parents.
'Figuring out what makes K-pop tick in a way that resonates with musical fans was really important to this movie,' said Herman.
For Kang, that was always at the heart of the project. 'Fandom plays a huge part in the world being saved at the end of the movie,' she said. 'So, we were really confident that we were doing that justice.'
Karena Phan reported from Los Angeles. Juwon Park reported from Seoul.
© 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Japan Today
18 hours ago
- Japan Today
Netflix is now using generative AI – but it risks leaving viewers and creatives behind
By Edward White Netflix's recent use of generative AI to create a building collapse scene in the sci-fi show "El Eternauta" (The Eternaut) marks more than a technological milestone. It reveals a fundamental psychological tension about what makes entertainment authentic. The sequence represents the streaming giant's first official deployment of text-to-video AI in final footage. According to Netflix, it was completed ten times faster than traditional methods would have allowed. Yet this efficiency gain illuminates a deeper question rooted in human psychology. When viewers discover their entertainment contains AI, does this revelation of algorithmic authorship trigger the same cognitive dissonance we experience when discovering we've been seduced by misinformation? The shift from traditional CGI (computer-generated imagery) to generative AI is the most significant change in visual effects (VFX) since computer graphics displaced physical effects. Traditional physical VFX requires legions of artists meticulously crafting mesh-based models, spending weeks perfecting each element's geometry, lighting and animation. Even the use of CGI with green screens demands human artists to construct every digital element from 3D models and programme the simulations. They have to manually key-frame each moment, setting points to show how things move or change. Netflix's generative AI approach marks a fundamental shift. Instead of building digital scenes piece by piece, artists simply describe what they want and algorithms generate full sequences instantly. This turns a slow, laborious craft into something more like a creative conversation. But it also raises tough questions. Are we seeing a new stage of technology – or the replacement of human creativity with algorithmic guesswork? "El Eternauta's" building collapse scene demonstrates this transformation starkly. What would once have demanded months of modeling, rigging and simulation work has been accomplished through text-to-video generation in a fraction of the time. The economics driving this transformation extend far beyond Netflix's creative ambitions. The text-to-video AI market is projected to be worth $1.77 billion by 2029. This reflects an industry looking to cut corners after the streaming budget cuts of 2022. In that year, Netflix's content spending declined 4.6%, while Disney and other major studios implemented widespread cost-cutting measures. AI's cost disruption is bewildering. Traditional VFX sequences can cost thousands per minute. As a result, the average CGI and VFX budget for U.S. films reached $33.7 million per movie in 2018. Generative AI could lead to cost reductions of 10% across the media industry, and as much as 30% in TV and film. This will enable previously impossible creative visions to be realized by independent filmmakers – but this increased accessibility comes with losses too. The OECD reports that 27% of jobs worldwide are at 'high risk of automation' due to AI. Meanwhile, surveys by the International Alliance of Theatrical Stage Employees have revealed that 70% of VFX workers do unpaid overtime, and only 12% have health insurance. Clearly, the industry is already under pressure. Power versus precision While AI grants filmmakers unprecedented access to complex imagery, it simultaneously strips away the granular control that defines directorial vision. As an experiment, film director Ascanio Malgarini spent a year creating an AI-generated short film called "Kraken" (2025). He used AI tools like MidJourney, Kling, Runway and Sora, but found that 'full control over every detail' was 'simply out of the question'. Malgarini described working more like a documentary editor. He assembled 'vast amounts of footage from different sources' rather than directing precise shots. And it's not just filmmakers who prefer the human touch. In the art world, studies have shown that viewers strongly prefer original artworks to pixel-perfect AI copies. Participants cited sensitivity to the creative process as fundamental to appreciation. When applied to AI-generated content, this bias creates fascinating contradictions. Recent research in Frontiers in Psychology found that when participants didn't know the origin, they significantly preferred AI-generated artwork to human-made ones. However, once AI authorship was revealed, the same content suffered reduced perceptions of authenticity and creativity. Hollywood's AI reckoning Developments in AI are happening amid a regulatory vacuum. While the U.S. Congress held multiple AI hearings in 2023, no comprehensive federal AI legislation exists to govern Hollywood's use. The stalled U.S. Generative AI Copyright Disclosure Act leaves creators without legal protections, as companies deploy AI systems trained on potentially copyrighted materials. The UK faces similar challenges, with the government launching a consultation in December 2024 on copyright and AI reform. This included a proposal for an 'opt-out' system, meaning creators could actively prevent their work from being used in AI training. The 2023 Hollywood strikes crystallised industry fears about AI displacement. Screenwriters secured protections ensuring AI cannot write or rewrite material, while actors negotiated consent requirements for digital replicas. Yet these agreements primarily cover the directors, producers and lead actors who have the most negotiating power, while VFX workers remain vulnerable. Copyright litigation is now beginning to dominate the AI landscape – over 30 infringement lawsuits have been filed against AI companies since 2020. Disney and Universal's landmark June 2025 lawsuit against Midjourney represents the first major studio copyright challenge, alleging the AI firm created a 'bottomless pit of plagiarism' by training on copyrighted characters without permission. Meanwhile, federal courts in the U.S. have delivered mixed rulings. A Delaware judge found against AI company Ross Intelligence for training on copyrighted legal content, while others have partially sided with fair use defenses. The industry faces an acceleration problem – AI advancement outpaces contract negotiations and psychological adaptation. AI is reshaping industry demands, yet 96% of VFX artists report receiving no AI training, with 31% citing this as a barrier to incorporating AI in their work. Netflix's AI integration shows that Hollywood is grappling with fundamental questions about creativity, authenticity and human value in entertainment. Without comprehensive AI regulation and retraining programs, the industry risks a future where technological capability advances faster than legal frameworks, worker adaptation and public acceptance can accommodate. As audiences begin recognizing AI's invisible hand in their entertainment, the industry must navigate not just economic disruption, but the cognitive biases that shape how we perceive and value creative work. Edward White is a PhD Candidate in Psychology, Kingston University, London. The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts. External Link © The Conversation
Japan Today
a day ago
- Japan Today
'Peaky Blinders' creator to write new James Bond movie: studio
Steven Knight will bring the world's most famous fictional spy back to the big screen after a lengthy absence Steven Knight, the creator of gritty TV crime series "Peaky Blinders," will write the highly anticipated next James Bond movie, studio Amazon MGM announced. Thursday. Knight will work alongside previously announced director Denis Villeneuve ("Dune") to bring the world's most famous fictional spy back to the big screen after a prolonged absence. Amazon MGM Studios acquired creative control of the 007 movies in February, and has moved quickly to get one of Hollywood's most valuable franchises back into production. There has been no new Bond film since 2021's "No Time To Die." Knight is best known as the mind behind violent British gangster series "Peaky Blinders," which was set in industrial England at the turn of the 20th century and became a global hit. Running for six seasons, and with a Netflix film version currently in the works, "Peaky Blinders" turbo-charged the careers of leading man Cillian Murphy, alongside a stellar supporting cast including Tom Hardy, Anya Taylor-Joy and Kingsley Ben-Adir. In addition to "Peaky Blinders," Knight also co-created the wildly popular television quiz show "Who Wants to Be a Millionaire" and has penned four novels. The Birmingham, England-based screenwriter, producer and director's other TV credits include "Taboo," "See," "This Town," and "All the Light We Cannot See." The Bond films, based on Ian Fleming's novels, have earned more than $7 billion collectively at the global box office since debuting in 1962. No release date or title has yet been set for the film franchise's 26th installment. And despite frenzied speculation among fans, there has been no announcement on which actor will replace Daniel Craig as the suave British super-spy. Among the actors most discussed to be the next Bond are Aaron Taylor-Johnson, Tom Holland, Harris Dickinson, Jacob Elordi, and Ben-Adir -- but Amazon MGM has so far refused to disclose the franchise's most closely guarded secret. © 2025 AFP
Japan Today
a day ago
- Japan Today
How 'KPop Demon Hunters' became the surprise hit of the summer
By MARIA SHERMAN, KARENA PHAN and JUWON PARK In the colorful, animated, musical world of 'KPop Demon Hunters,' everyone is a fan. The general public rocks T-shirts supporting their favorite idols. They hold light sticks and stare starry-eyed at stadium stages; they scream, they cry, they cheer, they buy the merch. It shouldn't come as much of a surprise, then, that the Sony Pictures/ Netflix film itself has inspired similar fanfare, having topped the streamer's global rankings. Fans have flooded the internet with art, covers, cosplay and choreography in response to the movie, which follows the fictional K-pop girl group HUNTR/X as they fight demons. And it's not just the film that's a summer hit. The 'KPop Demon Hunters' soundtrack has topped the charts — debuting at No. 1 on Billboard's Soundtracks chart and No. 8 on the all-genre Billboard 200. Here's how 'KPop Demon Hunters' became the year's surprising success story. Musical tradition — and K-pop — are honored The 'KPop Demon Hunters' soundtrack utilizes some of the best and brightest in the genre. That included a partnership with K-pop company The Black Label, co-founded by super producer Teddy Park, known for his work with YG, Blackpink and 2NE1 — empowered girl groups used as references for the film's protagonists, the trio HUNTR/X. It's one of the many reasons the musical film's soundtrack stands on its own. Filmmakers 'really did their homework,' says Jeff Benjamin, a music journalist who specializes in K-pop. Indeed, they did a lot of research. One of the film's directors, Maggie Kang, said that her team prioritized 'representing the fandom and the idols in a very specific way,' as to not disappoint K-pop fans. They pulled from a treasure trove of influences heard at every corner: The fictional, rival boy band Saja Boys' hit song 'Soda Pop,' for example, references the '90s K-pop group H.O.T. And it has worked. 'KPop Demon Hunters' is the highest charting soundtrack of 2025, with eight of its songs landing on the Billboard Hot 100. It peaked at No. 2 on the all-genre Billboard 200. To put that in perspective: Lorde's 'Virgin' and Justin Bieber's 'Swag' did the same. In some ways, it recalls Disney's 'Encanto,' which topped the Billboard 200 and produced a No. 1 hit, 'We Don't Talk About Bruno ' in 2022. Similarly, 'KPop Demon Hunters' embraces 'the original soundtrack, which is a lost art form,' adds Benjamin. Tamar Herman, a music journalist and author of the 'Notes on K-pop' newsletter, says the movie succeeds because it embraces animated musical tradition and authentic K-pop music production styles in equal measure. She considers 'Kpop Demon Hunters' to be 'a musical with songs inspired by K-pop,' not unlike a Jukebox musical, where the songs of ABBA are reimagined for 'Mamma Mia.' Audiences hunger for something new The novelty of the film, too, seems to be resonating. Where many animated films rely on adapting existing intellectual property, 'KPop Demon Hunters' is original. And it comes from an original perspective. 'It's not completely Korean, it's not completely Western and it's kind of right in that middle,' says Kang. 'It's like not pulled from one side; it's kind of flavors of both. So, I think that's what makes the movie feels a little different.' And 'the core story is what's drawing everybody in,' says Kang. San Francisco-based cosplayer and content creator Nanci Alcántar, who goes by Naanny Lee online agrees. 'It's not only a K-pop group, but it also tells a story of their journey, of how they transform into powerful warriors,' said Alcántar in Spanish. For her, it goes beyond K-pop — it's about the narrative. Kang's approach to cultural authenticity, too, may have contributed to the film's crossover appeal. Rather than explaining Korean elements like HUNTR/X's visit to a traditional medicine clinic or translating K-pop light stick culture for Western audiences, she opted for full immersion. 'We just wanted everybody to just accept that they were in Korea,' Kang said. The director said this method of 'throwing people into the deep end of a culture' breaks down barriers better than heavy-handed explanation. 'We just wanted to keep everything feeling normal,' she explained. 'If you don't shine a light on it, it just becomes more easily accepted.' Inventive animation connects Zabrinah Santiago, a San Diego-based longtime K-pop fan and freelance illustrator who goes by ItmeZ online, was so inspired by the animation style of the movie that she raced to make fan art. She sold illustrated fan cards of HUNTR/X and Saja Boys at her booth at the Los Angeles Anime Expo, held in July, two weeks after the movie was released on Netflix. And she wasn't the only one. A search of #kpopdemonhunters on Instagram yields thousands of fan illustrations of HUNTR/X and Saja Boys. Japan-based Youtuber Emily Sim, also known as Emirichu online, says the character designs and original plot drew her to the movie. Sim, with more than 3.5 million subscribers on YouTube, posted a 35-minute video about the movie. In a week-and-a-half, it garnered nearly 450,000 views. 'I love seeing all the fan art and just the ways that this movie has creatively inspired people,' Sim said. Kang says for 'KPop Demon Hunters,' her team wanted to bring together demons and Jeoseung Saja — the grim reaper in Korean mythology — for a film that could look both very traditional and modernized — what she says is common in K-dramas but not in animation. Herman compares the movie to another Sony animation: 'Spider-Man: Into the Spider-Verse,' which also attracted a broad audience with its creative animation. 'And it's a fun, animated musical, which we haven't had in a while,' she says. 'It's campy, it's engaging, it's universal.' And K-pop fans see themselves represented Santiago was initially skeptical of the title 'KPop Demon Hunters.' 'I feel like with big companies they kind of like to use K-pop as a bait. They kind of like to take advantage of K-pop fans' sincerity,' said Santiago. 'But I felt like with this one, it was such like kind of a love letter to K-pop fans.' Indeed — if the film wasn't authentic to K-pop fans' experience, or mocked them, it is unlikely to have become so popular, says Benjamin. Instead, there are Easter eggs for the dedicated K-pop listener. Herman agrees, and says that the film has in-jokes for K-pop fans, not unlike a children's movie that features some humor meant to appeal specifically to parents. 'Figuring out what makes K-pop tick in a way that resonates with musical fans was really important to this movie,' said Herman. For Kang, that was always at the heart of the project. 'Fandom plays a huge part in the world being saved at the end of the movie,' she said. 'So, we were really confident that we were doing that justice.' Karena Phan reported from Los Angeles. Juwon Park reported from Seoul. © 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
