Sunway launches Malaysia's 1st ZEEKR showroom, service centre

Malaysian Reserve

a day ago

The move signals Sunway's growing stake in the EV market, with RM10m already invested and more showrooms planned across the country
by SHAUQI WAHAB
SUNWAY Trading & Manufacturing officiated the soft launch of Zeekr Space Sunway, alongside the unveiling of Malaysia's first official Zeekr service centre.
Located in Sunway, the showroom and service centre aim to redefine electric vehicle (EV) ownership by offering a complete luxury electric experience — from customer engagement to aftersales support — under one roof.
Speaking at the event, Sunway Trading & Manufacturing's CEO Yeoh Yuen Chee said the partnership with Zeekr Intelligent Technology Malaysia Sdn Bhd aligns with Sunway's broader vision of sustainable and smart mobility.
The Zeekr Space Sunway showcases the brand's latest all-EVs, such as the sleek Zeekr 001 and the futuristic Zeekr X, models that have been making waves in global EV markets for their performance, luxury finishings and cutting-edge technology.
These vehicles are powered by high-capacity batteries that deliver fast charging, long range and zero emissions — all while embodying the concept of uncompromised luxury.
For Sunway, he said the launch is more than just a retail expansion — it reflects the Group's deeper mission to embed environmental, social and governance (ESG) values across all its verticals from property development and healthcare to education and now, mobility.
Yeoh stressed that the Zeekr partnership is a natural extension of the group's sustainability roadmap, particularly its ambition to reach net-zero carbon emissions by 2050.
'By introducing Zeekr to Malaysia, we are taking a meaningful step toward accessible, practical and sustainable low-carbon mobility,' he added.
He further stressed that the transition to EVs must go hand in hand with infrastructure development and collaboration with digital platforms and charging providers.
The Zeekr Space Sunway is therefore positioned not only as a sales touchpoint but also as a core for EV ecosystem building in the Klang Valley and beyond.
(From left) Zeekr Intelligent Technology Malaysia country manager Tay Ee Ran, Yeoh and Zeekr Intelligent Technology Malaysia GM Jason Wang at the launch recently
This initiative echoes Sunway Group's legacy of integrating sustainable innovation across its business models — including green buildings, solar adoption and circular economy practices — and now adds premium electric mobility to that evolving portfolio. Speaking at the official launch of a new Zeekr showroom and service centre, Head of the Automotive Division, Marcus Chye highlighted the group's strategic alignment with sustainability and EV infrastructure.
'We are heavily invested in Zeekr and this is proof of it,' he commented.
He stated that almost RM10 million investment was poured into the new 10,000 sq ft showroom and service facility, which features four service bays and is expandable to double its current size.
The facility is equipped with both alternating current (AC) and direct current (DC) charging stations and forms part of Sunway's broader plan to integrate EV mobility into its property ecosystem.
The EV strategy is anchored in Sunway's commitment to ESG principles, with its developments already hosting what he claimed to be the highest number of JomCharge charging stations in the country.
'It's not just about the car, but it's also about the infrastructure.
We have very good partners like JomCharge. Sunway properties probably have got the most JomCharge chargers in the whole of Malaysia,' he opined.
Sunway has so far put 600 Zeekr vehicles on Malaysian roads, with the premium 009 model making up 80-90% of sales and the more affordable Zeekr 7X expected to take the lead moving forward.
Expansion is firmly on the agenda, with Johor's Sunway Iskandar Puteri identified as the next showroom location within the next two months, followed by plans to move into Ipoh and eventually Penang.
Despite challenges such as range anxiety and infrastructure limitations, Chye expressed optimism about Malaysia's EV future.
'As soon as you start using an EV car and drive it every day, you start to find out that this is really what you want to drive,' he argued.
Sunway Marketing is now offering customers a chance to win a brand-new Zeekr X Premium in the 'Win-a-Zeekr' Customer Appreciation Contest 2025.
This article first appeared in The Malaysian Reserve weekly print edition