Paris Fashion Week: Pharrell Williams Brings India's Spirit To Louis Vuitton SS26 Show
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The Louis Vuitton SS26 show was a celebration of India - a set designed as a Snakes and Ladders board, music by AR Rahman, and a palette that evoked the sensory richness of India.
One of fashion's biggest events, Paris Fashion Week, kicked off in Paris on June 24. The week started with the Louis Vuitton Men's Spring-Summer 2026 Show, a celebration of all things Indian. Rich in history, vibrant in culture, and home to a fast-expanding upper-middle class, the country is proving irresistible to top-tier brands. The Louis Vuitton show was yet another example.
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At the recent Louis Vuitton Men's Spring 2026 show in Paris, Pharrell Williams brought India's cultural spirit to Place Georges Pompidou. The set, designed by architect Bijoy Jain of Studio Mumbai, transformed the space into a life-sized Snakes and Ladders board. It was whimsical and immersive.
The entire collection unfolded like a thoughtfully curated tribute to India's rich legacy in craft, colour, and symbolism. As A-listers like Beyoncé, Jay-Z, Bradley Cooper, and Jackson Wang filled the front row, it became clear: this was more than just a runway show. Apart from Hollywood and K-pop stars, Ishaan Khatter, Nora Fatehi, and Padmanabh Singh were invited to the show.
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In the months leading up to the show, Pharrell and his team travelled through Delhi, Mumbai, and Jodhpur – immersing themselves in street fashion, artisanal traditions, and centuries-old textile techniques. 'What painting is to Paris, embroidery and fabric is to India," Pharrell observed, awed by the unmatched detail and artistry he encountered. But rather than replicate traditional silhouettes or motifs, the collection focused on mood and material. From earthy turmeric yellows and cinnamon browns to deep, meditative blues, the palette evoked the sensory richness of India, woven into relaxed yet refined garments.
The soundtrack was rooted in Indian musical genius, with compositions by A.R. Rahman setting the tone.
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There was a shift in tone from Pharrell's previous streetwear-inflected work. This collection leaned into softness and sophistication without losing its sense of fun. A standout mini capsule riffed off The Darjeeling Limited, reviving an archival Vuitton print. The showcase was softer, more layered, and far removed from the streetwear-forward energy of past collaborations. The show was truly a celebration of Indian culture on the global stage.
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tags :
fashion lifestyle Louis Vuitton Paris Fashion Week
Location :
Delhi, India, India
First Published:
June 26, 2025, 10:51 IST
News lifestyle Paris Fashion Week: Pharrell Williams Brings India's Spirit To Louis Vuitton SS26 Show
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