Ahead of Final Black Sabbath Gig, Ozzy Osbourne Announces New Cosmetic Line Collab

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21 hours ago

Just days before Ozzy Osbourne takes the stage for what is being billed as his final show with Black Sabbath, the Prince of Darkness has announced an upcoming collaboration with alt makeup brand Jolie Beauty. The metal icon known for rocking copious amounts of eyeliner has linked up with the Birmingham, U.K.-based brand for a collection of cosmetic and makeup products under the banner Ozzy Osbourne x Jolie Beauty, with the brand promising details on the range on July 9.
'We're not slowing down, this collab's a one-way ticket on the Crazy Train. No brakes. No rules. Just pure, unfiltered rock 'n' glam mayhem🤘,' Jolie wrote in an Instagram post announcing the limited-edition collab on Tuesday (July 1).
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In a statement, Jolie Beauty CEO Jolie Cashmore said, 'It's such an honor that Ozzy and his team chose to partner with us — especially as an independently run brand from his home city. This collaboration is a testament to Ozzy's impact on the gothic and alternative communities, and a celebration of his legendary influence on music, fashion, and creativity.'
In an accompanying Facebook video, Cashmore added, 'The bat is finally out the bag. Ozzy Osbourne Jolie Beauty collab. I hardly believe it either, guys, and I've had a lot of time to process this. Tears have been shed when I got this news… I cried because this is an absolute honor for me. I am a lifelong Black Sabbath/Ozzy Osbourne fan, and of course he's from Birmingham. To be given this opportunity by the Osbourne team is just a dream come true. It's so amazing that they've chosen an independent, small Birmingham brand for this.'
Back in 2022, Ozzy released the Ozzy Osbourne Collection, a 21-piece beauty set with a 14-shade 'Ozzy Bat Palette' shaped like a flying nocturne as well as another in a coffin-shaped case featuring shades inspired by some of the rocker's most beloved songs, including 'Zombie Stomp' and 'Iron Man.'
Osbourne and Sabbath are gearing up for Saturday's (July 5) 'Back to the Beginning' all-star show in Villa Park in Birmingham, which will feature the original Sabbath lineup playing together for the first time in 20 years, as well as sets from Metallica, Slayer, Pantera, Gojira, Halestorm, Alice in Chains, Lamb of God, Anthrax, Mastodon and a supergroup made up of members of Guns N' Roses, Tool, Rage Against the Machine, Smashing Pumpkins, Limp Bizkit, Judas Priest and many more.
Check out Jolie Beauty's announcement below.
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