Legendary fast food restaurant Roy Rogers makes long-awaited comeback as it plans East Coast expansion
The business opened its newest location in Cherry Hill last week, making it the first restaurant to open in the South Jersey or Philadelphia area in decades.
Jim Plamondon, co-president of Roy Rogers, told DailyMail.com: 'We knew that making the long-anticipated return to Cherry Hill would be impactful, but we never could have predicted the level of excitement and dedication we have experienced over the past week.'
He added: 'We are beyond grateful for the decades-long patrons that have visited the store and shared their stories.
'The nostalgia is certainly a driving force behind what we do and our hope to continue growing upon this momentum into new markets.'
The Cherry Hill restaurant is the first location to open since the company made six-store openings in Maryland, Virginia, and New Jersey in 2016.
Named after 'The King Of The Cowboys', Roy Rogers once ran over 640 restaurants nationwide. Now, the 57-year-old chain runs less than 50 locations across five states.
The restaurant celebrated the New Jersey opening with a ribbon cutting and thanked its fans who came out to enjoy 'delicious beef, burgers, and chicken'.
Roy Rogers guests flooded the restaurant during its grand opening.
One person on Instagram wrote: 'Tried twice going there but couldn't get close to the joint. Cars lined up a mile down the road, cops directing traffic… tried today and same thing, line was out the door and people standing out in the heat waiting to get it.'
An influencer known as 'What Should I Eat Philly' on Instagram tried some of the food in a video while visiting the Cherry Hill restaurant.
Roy Rogers owner Jim Plamondon suggested she try the Roast Beef Burger, his 'favorite' offering.
Reports claimed that everyone was talking about the Double R Bar Burger, while a first-time Roy Rogers eater praised the Chicken Biscuit.
The blogger tried all of the recommended foods, and instantly became a fan.
Restaurant-goers are now requesting Roy Rogers open new restaurants in states like Florida and Illinois, and a fan even suggested the chain open a location in Mexico.
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