Emirates named 2025's top global brand by YouGov
The airline achieved an outstanding score of 88.4%, with a significant lead on the next closest brand.
The rankings are based on insights from YouGov BrandIndex, which uses over a million customer surveys in 28 markets to track brand performance daily between June 1, 2024 and May 31, 2025.
Emirates has always prioritised customer satisfaction, providing memorable journeys at every touchpoint. In the first half of 2025, Emirates expanded its global network with route launches to three new destinations, reimagined travel retail stores in Asia, Africa, and Europe, introduced its newest aircraft type, the A350, to 10 destinations, and became the world's first Autism Certified Airline.
By December 2025, Emirates will serve over 70 cities with aircraft equipped with the latest interiors on Boeing 777s, A380s, and A350s, representing almost 50% of its network. By December 2025, the airline will offer over 2 million Premium Economy seats, allowing more travellers to enjoy Emirates' latest generation premium onboard experience.
Emirates has been recognized by YouGov before, as the most recommended brand in the UAE in the Recommend 2024 rankings with a score of 92.6.
Sir Tim Clark, President Emirates Airline, said, 'This recognition underscores the deep connection and loyalty we've built with passengers all over the world, who trust us not only to get them to their destination, but to do so with care, reliability, and excellence. We will continue to evolve our already exceptional experience and set new benchmarks in travel to ensure Emirates is always a brand that our customers are proud to recommend.'
Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
UAE Moments
19 minutes ago
- UAE Moments
Tips for Raising Kids Abroad as an Arab Parent
Whether you're chasing job opportunities in Europe, pursuing a degree in North America, or exploring a new life in Southeast Asia, parenting outside the GCC as an expat comes with its own highs, lows, and 'Wait, how do you say diaper in French?' moments. From cultural identity and language preservation to handling homesickness and managing mixed-world values, here's a handy guide packed with practical tips and heartfelt insights to help Gulf parents raise well-rounded, happy kids abroad. 🌍 1. Keep Their Roots Visible, Not Just Remembered One of the biggest challenges Arab parents face abroad is helping kids stay connected to their heritage. Try this: Celebrate Islamic and Gulf national holidays like Eid, National Day, or Ramadan—even if you're the only ones on your street doing so. Decorate your home with Gulf motifs—think majlis-style cushions, Arabic calligraphy, or even khaleeji music playing in the background. Cook traditional dishes regularly. Involve your kids in prepping harees, machboos, or luqaimat—it's heritage disguised as dinner prep. 🗣️ 2. Don't Let the Mother Tongue Fade Arabic—especially the dialect spoken at home—can fade quickly in foreign environments. If kids only hear English or other local languages at school and socially, they might soon respond with a 'huh?' when you say 'yalla!' What helps: Speak Arabic (or your native dialect) at home consistently. Use Arabic apps, audiobooks, and cartoons like Shaabiat Al Cartoon or Masameer. Hire an Arabic tutor or enroll them in heritage language weekend classes if available nearby. ✨ 3. Be the Culture Guide You Wish You Had Your children are likely experiencing their culture through your lens, so don't let it stop at traditions and food. Share the "why" behind everything. Pro parenting tip: Make storytelling a habit. Share memories of your own childhood in the Gulf—be it chasing the ice cream truck in Jeddah or getting your first abaya in Muscat. These stories help kids personalize where they're from. 🌐 4. Teach Them to Be Proudly Hybrid Your kid might eat ramen at lunch and biryani at dinner—and that's a win. Being a Third Culture Kid (TCK) means they're growing up blending identities. That can be a superpower, not a confusion. What to focus on: 🏫 5. Choose Schools That Reflect Your Values When possible, select an international or multicultural school where diversity is the norm and not the exception. Ask about inclusion, cultural sensitivity, and whether there are other Arab or Muslim families in the community. Bonus tip: If you're homeschooling, integrate Gulf history, Arabic language, and Islamic studies alongside your global curriculum. 🤝 6. Create or Join a Local Arab/Muslim Community This helps you and your kids avoid isolation. Whether it's a Friday prayer group, Arab moms' WhatsApp chat, or weekend playdates with other Arab families, shared culture brings comfort. Not available nearby? Try digital communities or set up monthly virtual storytimes or cook-alongs with extended family back in the Gulf. 😢 7. Tackle Homesickness with Fun Rituals Homesickness hits differently when you're raising kids abroad. Create 'mini Gulf moments' that your family looks forward to. Ideas: Friday majlis breakfast—floor seating, karak chai, and a no-shoes policy. Monthly virtual catch-ups with cousins and grandparents. Sharing photos or funny throwback stories about 'home.' 🧠 8. Normalize Their Emotional Rollercoaster Expat kids often feel like they don't fully belong anywhere—and that's okay. Let them talk through their confusion, sadness, or even guilt for not knowing more Arabic or missing Gulf summers. Helpful practices: Journal together—get a cute "My Life Abroad" notebook for them. Therapy is okay too! Find culturally sensitive child therapists if needed. Teach them mindfulness and gratitude to anchor themselves emotionally. 💼 9. Stay Open About Future Plans Some families return to the Gulf eventually, while others settle abroad for good. Keep the conversation open so your child knows what might be ahead—transparency helps reduce anxiety. Pro tip: If a Gulf homecoming is part of your plan, involve them in the vision. 'Would you like to live in Riyadh again one day? What would that be like for you?' ❤️ 10. Let Love Bridge the Distance At the end of the day, you're not raising a passport—you're raising a person. Regardless of where they're born, schooled, or raised, your child will carry your values, your warmth, and your love. So keep the Gulf spirit alive, no matter the timezone. Final Thought Raising children abroad as an Arab parent can feel like a juggling act—Arabic vs English, oud vs TikTok trends—but it's also a beautiful chance to raise kids who are grounded in identity and open to the world. Just remember: You're not alone. You're part of a growing tribe of Arab parents shaping tomorrow's global citizens, one bedtime story and iftar at a time.
UAE Moments
20 minutes ago
- UAE Moments
Arabia Talents Sets the Stage for the Next Decade
Record-breaking 2024 fuels a new era of influencer licensing, real-time transparent analytics, and creator-to-brand transformation. [Insert Date] — Dubai, UAE. Arabia Talents, the Middle East's leading influencer marketing and talent management agency, today declared its intent not just to build on a record-breaking 2024: but redefine what's next. As the region's creator economy scales into a $10B+ opportunity, Arabia Talents is laying the groundwork to lead the next ten years, where creators evolve into product brands, and data-driven transparent strategies become the standard. With 1.26 billion views, 182 signed creators, and 5590 pieces of content produced in 2024, the agency isn't just reflecting on its growth: it's leveraging it. Arabia Talents is launching the region's first influencers licensing program in partnership with BBM Licensing to turn its roster of digital creators (casters, gaming and non-endemic talents) into consumer brands across fashion, beauty, home decor and lifestyle categories. Strategic Milestones for 2025 and Beyond · 1.26 billion views from 61 brand activation campaigns and 5590 content pieces produced in 2024 · Arabia Talents transforms artists into consumer brands by launching the first regional influencer licensing program in collaboration with BBM Licensing. · Release of a free one-pager market snapshot on the state of gaming and lifestyle influencers across MENA, now available for download. These milestones signal a new chapter not only for the agency but for the entire regional influencer economy. At the heart of this transformation is the upcoming launch of a proprietary analytics platform designed to give brands unmatched transparency and control; from shortlisting talent to tracking ROI in real time. "With over 750 million views on Reels and Shorts alone, short-form video has formally risen to the top, according to data from 2024. Thanks to its distinctive multi-action algorithm, TikTok continues to rule the MENA market in terms of both reach and engagement depth', according to Ahmad Hannouneh, Head of Agency at Arabia Talents. 'Impressions by themselves are no longer a valid indicator. Today, proven performance, platform-native narrative, and interactivity are what count. Across 61 campaigns, our creators produced more than 5,500 pieces of content, demonstrating a conscious move toward real, mobile-first stories. To ensure that every dirham spent has a quantifiable impact, our soon-to-be platform, will provide clients with a clear, real-time perspective of performance'. Arabia Talent's parent company, Esports Middle East LLC (ESME), has long been at the forefront of MENA's digital and gaming scene. Founded in 2014, ESME has build industry defining platforms such as and As the region's gaming sector is projected to exceed $2.6B by 2025, Arabia Talents is positioned as a central player in the convergence of gaming, influencer marketing, and creator-led commerce. According to Saeed Sharaf, Founder & CEO of Esports Middle East LLC, the parent business of Arabia Talents, "2024 was our most transformative year yet—not only in scale, but in impact." "We are putting even more effort into platform-native narrative, creative strategy, and data transparency. We're thrilled to introduce this year, a proprietary platform that offers our clients unmatched control over every stage of the campaign lifecycle, from performance reporting to influencer shortlisting. Influencer marketing, completely explained. " Arabia Talents continues to represent more than 90 exclusive creators with a combined reach of 299 million followers and over 344 cross-platform channels. Leading voices like Nour Mar5 (31.5M) and Om Sayf (29.5M) are already defining what it means to be the next generation of multi-platform brand ambassadors. Download the Free MENA Influencer Report To mark this evolution, Arabia Talents is offering a free one-pager industry snapshot covering the current state of gaming and lifestyle influencers in the Middle East. The report includes exclusive data on platform performance, engagement rates, and creator trends—available now at [ ] and find out more about how Arabia Talents can boost the visibility of your company in the area. ********* END ********* About Arabia Talents Arabia Talents is the leading influencer marketing agency in the Middle East and North Africa. As a full-service partner for brands and creators, the agency specializes in campaign strategy, talent matchmaking, content production, and real-time performance analysis. With a network of over 200 top influencers across TikTok, YouTube, Instagram, Facebook, and more, Arabia Talents delivers ROI-driven campaigns that connect brands with highly engaged audiences. Arabia Talents is a subsidiary of Esports Middle East LLC and operates with a mission to elevate the digital creator economy in the MENA region. About Esports Middle East LLC (ESME) Esports Middle East LLC (ESME) is a pioneering digital media and gaming organization founded in 2014, specializing in esports league operations, broadcast production, and talent management. The company launched the first Arabic esports news portal, and developed an AI-powered platform for managing competitive tournaments. ESME is the majority shareholder of Arabia Talents and continues to invest in the growth of gaming, content, and advertising ecosystems in the region. In 2021, ESME was recognized with Tencent's Excellent Service Provider Award for its outstanding work on global IPs across MENA.
Khaleej Times
22 minutes ago
- Khaleej Times
Laying down the Law: English golfer's comeback fuels DP World Tour ambitions
As the Road to Mallorca heats up, Englishman David Law has made a compelling case for his return to golf's top flight. Law, who lost his DP World Tour playing rights last season, surged six spots to third in the Road to Mallorca Rankings after clinching a pivotal victory on the Challenge Tour. With the latter half of the season approaching, his eyes are firmly set on reclaiming his spot among Europe's elite. 'I am really determined to get my DP World Tour card back,' said Law after the win. 'This has given me huge confidence. One of my goals was to be in contention more and I've managed to do that.' For Law, the competition may be intense, but the fundamentals remain unchanged. 'The standard is incredibly high out here, but the feeling of being in contention doesn't change whether you're on the DP World Tour or the HotelPlanner Tour,' he explained. 'I want to keep putting myself in uncomfortable situations. That's how you grow.' While Law took the trophy, the tournament leaderboard was tightly packed. Compatriot Ryan Lumsden, Denmark's Victor Sidal Svendsen, Austria's Maximilian Steinlechner, and England's Jack Floydd finished just two strokes behind at 20-under-par. Steinlechner's final-round 63 propelled him to the top of the Road to Mallorca standings, overtaking Italy's Renato Paratore. South African Daniel van Tonder now sits in fourth place, just ahead of England's rising star Joshua Berry. Middle East Implications With the DP World Tour headquartered in Dubai, the Road to Mallorca has added resonance for UAE golf fans. Law's comeback story underscores how the Tour serves as a global proving ground for talent, from Scotland to South Africa and beyond. The surge of international players aiming for DP World Tour status echoes the growing appetite for competitive golf across the Middle East, where events like the Hero Dubai Desert Classic and the Abu Dhabi HSBC Championship showcase elite competition on a global stage.
