Bratz movie secures Kim Kardashian as lead antagonist
Amazon MGM Studios secured the rights to the film after a fierce bidding war.
Kim Kardashian will not only produce the film but is also being eyed for the lead antagonist role. The screenplay is currently in the works, penned by Charlie Polinger and Lucy McKendrick.
The Bratz dolls, launched in 2001, have sold over 200 million units globally and are known for their bold fashion and commitment to inclusivity.
Kim Kardashian, famous for her reality TV empire and business ventures, has been steadily building her acting résumé.
She starred in American Horror Story: Delicate and voiced characters in two PAW Patrol films. She's also producing and starring in Netflix's The Fifth Wheel and leading the upcoming Hulu drama All's Fair .
'Kim's pulling some serious strings with this latest gig. We're expecting some revenge looks so fierce, the Bratz dolls might need a style upgrade!' an insider told TMZ.
The move to bring Bratz to the big screen follows the massive success of the Barbie movie, which grossed over R25.5 billion.
Studios are now racing to adapt iconic toys, hoping to capture the same magic. 'This smells like a play to cash in on that sweet Barbie box-office magic,' said one industry observer, according to Elle .
But can Bratz replicate that level of hype? Barbie 's press circuit was revolutionary, with its technicolour styling and star power.
Bratz brings its own legacy of cultural impact and social media dominance. 'Bratz has the highest social media engagement of any toy brand in the world,' Amazon MGM noted.
South African youth, especially young women, have long embraced Bratz dolls, seeing their own diversity and boldness reflected in the brand.
As one fan put it, 'I've honestly never met a woman of colour who didn't identify more with Bratz when they were growing up!'
The film's focus on inclusivity and self-expression is likely to resonate strongly with local audiences.
Details of the plot are still under wraps. However with Kardashian's star power and the Bratz brand's enduring popularity, expectations are high.
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1.
Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
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