
Outside Lands headliner releases surprise album weeks before festival
The Southern California rapper released his 10-track 'Don't Tap the Glass' on Monday, July 21, just weeks before he is set to headline the San Francisco festival at Golden Gate Park on Aug. 9, the second night of the three-day event.
Clocking in at just under 30 minutes, the project marks Tyler, the Creator's ninth studio album. It features Pharrell Williams on opening track 'Big Poe,' and includes samples of Oakland rapper Too Short 's 'Dope Fiend Beat,' Busta Rhymes ' 'Pass the Courvoisier Part II' and Michael Jackson 's 'Off the Wall.'
'This album was not made for sitting still,' the 'Sticky' rapper posted to Instagram on Monday morning. 'Dancing driving running any type of movement is recommended to maybe understand the spirit of it.'
Following the album's release, Tyler, the Creator dropped a music video for the track 'Stop Playing With Me,' which featured cameos by Los Angeles Lakers power forward LeBron James, his business associate Maverick Carter and Clipse, the hip-hop duo composed of rapper Pusha T and his brother Malice.
Tyler, the Creator — born Tyler Gregory Okonma — began teasing a Monday announcement on social media last week. While many fans were unsure of what the surprise could be, he updated his streetwear brand Golf Wang 's website on Friday, July 18, to include vinyls, T-shirts and other 'Don't Tap the Glass' merchandise. He also mentioned the title of the album onstage during a concert in Brooklyn that night.
His headlining slot at the festival, which runs Aug. 8-10, comes in the middle of his 'Chromakopia' tour, which stopped in Oakland on Feb. 24 and San Francisco on March 5. Though he's been performing tracks off that record, fans are hopeful the rapper will debut some of his newer tracks during his upcoming shows.
Tyler, the Creator was initially scheduled to perform at Outside Lands last year, but dropped out at the last minute and was replaced by 'Espresso' singer Sabrina Carpenter.
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San Francisco Chronicle
23 minutes ago
- San Francisco Chronicle
Two more free concerts are coming to downtown S.F. — here's who's performing
Outside Lands promoter Another Planet Entertainment has announced the final two installments of its free 2025 concert series, part of a continuing initiative to bring life and foot traffic back to downtown San Francisco. The centerpiece is Empire 15, set for Sept. 13 at Civic Center Plaza, headlined by genre-blurring country-rap artist Shaboozey, Nigerian Afrobeats star Fireboy DML and rising local act Red Leather. The event, produced in partnership with the San Francisco independent label Empire, highlights some of the fastest-rising names in global pop. Shaboozey's breakout single 'A Bar Song (Tipsy)' recently made chart history as a crossover country and hip-hop hit. Fireboy DML, best known for his global smash 'Peru,' has surpassed a billion streams and collaborated with artists such as Ed Sheeran and Madonna. The concert series begins a week earlier on Sept. 7 with the debut of Poolside 's Daytime Disco in Union Square. The event marks the first live iteration of the widely streamed playlist brand created by Jeffrey Paradise, a former San Francisco resident who co-founded Poolside in Los Angeles in 2011. 'These shows aren't just about great performances—they're about making San Francisco's center a destination,' said Phil Ginsburg, general manager of SF Recreation and Parks, in a statement. The upcoming concerts follow a string of free shows held earlier this season, including Dirtybird at Embarcadero Plaza and Portugal. The Man at Civic Center. City officials and organizers see the program as part of a broader strategy to use cultural programming to spark economic and social revitalization in a struggling downtown core. 'When we bring energy back downtown, people from across the region come shop at our businesses, eat at our restaurants and drive our economic recovery,' Mayor Daniel Lurie said in a statement.


San Francisco Chronicle
3 hours ago
- San Francisco Chronicle
Beyond the gates: Your guide to Outside Lands after-parties and off-site adventures
The Outside Lands music festival is expected to draw huge crowds in Golden Gate Park. And with its robust and heavy-hitting lineup of live music, street art, LGBTQ+ performances and more, it's no wonder. Extensive food and drink areas, Grass Lands' onsite cannabis areas, a City Hall where festivalgoers can actually get married, and a vending marketplace top off the event's offerings. Additionally, there are entertaining diversions and after-parties beyond the entrance gates. Check out the Chronicle's guide for things to do outside of Outside Lands, including local offerings from festival artists, creators and contributors spotted in the wild. 'Jurassiq Parq' D'Arcy Drollinger, Oasis Arts and Michael Phillis present a don't-miss drag spoof of 'Jurassic Park.' The show stars Elenor Irene Paul as Dr. Laura Dern, Marshall Forte as Dr. Jeffe Goldbum, Vanilla Meringue as Colonel Sanders Hammond and Outside Lands Dolores' stage performer Snaxx as the inept villain Wayne Nedry, along with a cast that includes a gaggle of sexy, sequined dinosaurs. 6:30 p.m. Thursday-Saturday, July 31-Aug. 2. Through Sept. 13. Two hours. $57.33-$82.95. Oasis, 298 11th St., S.F. Crucial Reggae Sundays Celebrate Sunday by dancing in the park at one of the regularly scheduled Crucial Reggae Sundays with live sets from Outside Lands Grass Lands performer DJ Sep along with DJs Irie Dole and Guidance as well as live music from the Skadanks. 4:20-7:30 p.m. Sunday, Aug. 3. Free. Golden Gate Bandshell, 75 Hagiwara Tea Garden Drive, S.F. Sexitude Sunday Skool dance class with Baby D Join San Francisco's Drag Laureate D'Arcy Drollinger for an open-level dance workout class set to a fun, high-energy soundtrack. Break a sweat and werk your unique looks. Leg warmers and fabulous dance attire encouraged. 11 a.m. Sunday, Aug. 3, 10, 17, 24 and 31. Ongoing. $20, reservations recommended. Academy of Ballet, 2121 Market St., S.F. Get the party started as the Midway hosts a downtown first Thursday party with live music and DJ sets from festival performers LaRussell and Lion Babe; happy hour specials and arts and crafts. The San Francisco Museum of Modern Art will offer free entrance for Bay Area residents on this day. 5-10 p.m. Thursday, Aug. 7. Free. Second Street between Market and Howard streets, S.F. Elements and Imaginluv presents Terry Hunter's Birthday Jam Join a musical celebration featuring the Chicago-based, Grammy-nominated DJ-producer performing live sets along with Outside Lands Dolores' stage performer David Harness. Also on the bill are Elements monthly house music event founders DJs Nina Sol and Patrick Wilson. 10 p.m. Friday, Aug. 8. $28.55-$34.30; 21 and older. Fluid 510, 1544 Broadway, Oakland. 2025 Afterlands Keep the festival vibes at a nearby after-party featuring live music and DJ sets, dancing and late night food truck offerings. 10 p.m. Friday-Sunday, Aug. 8-10. Lomo Libre, 1824 Irving St., S.F. 415-571-8403. Escape Outside Lands Adventure Run Sign up solo or with a team for the challenge of a 3K walk, a 5K dash or 10K running race combined with the challenge of a scavenger hunt and trivia puzzles along the way. Participants will be treated to snacks and drinks after the race. 8 a.m. Saturday, Aug. 9. $28.52-$321.96, reservations required. Kezar Stadium, 670 Kezar Drive, Golden Gate Park, S.F. Comedy Lands at the Fern Alley Music Series Join Music City Entertainment for an afternoon featuring live music, stand-up comedy and DJ sets in addition to craft vendors, tarot readings, local arts and eats. Noon-4 p.m. Saturday, Aug. 9. Free, reservations recommended. Fern Alley, Fern Street between Polk and Larkin streets, S.F. 415-816-6207. Rainbow Girls at the Gravenstein Apple Fair Join songbirds Erin Chapin, Caitlin Gowdey and Vanessa Wilbourn — aka the Rainbow Girls — as the trio takes a set break from hosting duties at Outside Lands' Duboce Triangle Stage. They perform at 5 p.m. Saturday as part of the North Bay favorite midsummer apple festival. Other artists scheduled to perform include Poor Man's Whiskey, Sean Hayes, MaMuse. Bring the family and prepare to leave with a smile on your face and a big bag of local Gravensteins. Proceeds benefit the Sonoma County Farm Trails nonprofit organization. 5 p.m. Saturday, Aug. 9. $10-$23, under age 6 free. Ragle Ranch Park, 500 Ragle Road, Sebastopol. 707-495-5544. Drag-Sidelands: Unofficial/Official Outsidelands Afterparty Join Nicki Jizz dressed as Doechii and other drag interpretations of festival headliners, including Dallas as Doja Cat, Tyson Checkin as Ludacris, Simba Siren as Tyler, the Creator and Glamputee as Marina. Expect performances from go-go dancers and live DJ sets from Bella Spreads. 9:30 p.m. Saturday, Aug. 9. $15-$17.40, 21 and older; reservations recommended. Oasis, 298 11th St., S.F. 415-795-3180. Outer and Inner Sunset Farmers Market and Mercantile Enjoy extended vendor shopping and farmers market treats at one of the two nearby events happening on Sunday. Outer Sunset: 9 a.m.-2 p.m. Inner Sunset: 10 a.m.-4 p.m. Sunday, Aug. 10. Free admission. Outer Market, 37th Avenue between Ortega and Quintera streets, S.F.; Inner Market, Irving Street between Ninth and 11th avenues, S.F. Fiesta en el Parque The family-friendly fiesta is set to include salsa, merengue and cumbia dance classes led by Santos Lopez and Amanda Marquez Productions, interactive Zumba, arts and crafts, face painting, lawn games, and live performances. Food from Presidio Pop-Up food trucks will include Señor Sisig, Borsch Mobile and others featured at Outside Lands. 1-4 p.m. Sunday, Aug. 10. Free, reservations recommended. Presidio Tunnel Tops, 210 Lincoln Blvd., S.F. Beck solo acoustic set Try to score a ticket for a lucky seat at an intimate evening performance with the Grammy Award-winning artist performing a rare solo acoustic show. 6:30 p.m. Sunday, Aug. 10. $138.02. Little Saint, 25 North St., Healdsburg. 707-433-8207. Mamahuhu Mahjong Mondays Enjoy weekly open-play mahjong games and a happy hour and get a taste of the festival with food and beer specials at all three restaurant locations. 6-9 p.m. Mondays. Ongoing. Mamahuhu, 517 Clement St., S.F., 3991 24th St. and 3991 24th St. in S.F. · 173 Throckmorton Ave. in Mill Valley. 415-742-4958. Smokin' Mic Night and Barbary Coast Bingo Enjoy a real world Grass Lands experience chilling out in the dispensary's 420-friendly lounge. Weekly events scheduled include an open mic on Sundays, high-flying bingo Mondays, comedy Tuesdays and live music with Veotis Latchison on Wednesdays. 6-8 p.m. Sunday-Wednesday. Ongoing. Barbary Coast, 952 Mission St., S.F. 415-243-4400. Electrify Expo Keep thinking creatively about going green and attend one of North America's largest electric vehicle festivals, which is scheduled to return to the Bay Area at the end of August. 10 a.m.-6 p.m. Saturday-Sunday, Aug. 23-24. $17.15-$65.29, under 6 years old free; reservations recommended. Alameda Point, 2151 Ferry Point, Alameda. For festival foodies Sample food and drinks (including VIP goodies) from local restaurants featured at the festival in their native locations. Here are 10 delicious examples: Boulevard (French), located across from the San Francisco Ferry Building at 1 Mission St. in S.F., is open 5-9:30 p.m. Monday-Saturday. 415-543-6084. Brenda's French Soul Food (New Orleans soul), located at 652 Polk St. in S.F., is open 8 a.m.-8 p.m. Monday and Wednesday-Sunday; 8 a.m.-3 p.m. Tuesday. 415-345-8100. Johnny Donuts (gourmet donuts) will serve specials made for Outside Lands at the festival. You may get lucky and score these flavors at the store's four locations over the event weekend. 415-450-1866. Miller & Lux (steakhouse), Tyler Florence's new modern American restaurant, located by the Chase Center at 700 Terry A. Francois Blvd. in S.F., is open daily 5-9 p.m. 415-872-6699. Señor Sisig (Filipino Mexican fusion) has locations in the Mission, Ferry Building, Oakland and in its food trucks. Its brick-and-mortar flagship at 990 Valencia St., S.F., is open 11 a.m.-9 p.m. daily. 855-747-4455.


Forbes
3 hours ago
- Forbes
These Small Creators Are Outselling Big Influencers
The creator economy has evolved far beyond t-shirts with catchphrases and quick-hit merch drops. As more than 1 million creator stores have launched, a new kind of entrepreneurship is emerging, powered by loyalty. "We've had creators come in and create 1.5 million stores," says Aaron Day, CEO of Amaze. 'A lot of them are thinking beyond a one-hit merch drop, they're starting to build a brand.' And that brand-building looks very different from what most legacy retail executives are used to. Perhaps the most striking example of this new wave of microbrand success is a creator called Howie the Crab. With just 15,000 subscribers on YouTube, she turned storytelling, engagement and fan inclusion into $280,000 worth of product sales. "She basically created content about the life and challenges of this crab," Day explains. 'It was really fun to watch. You'd think it would be for kids, but her fan base was very adult. She had about 15,000 followers, and the community was very engaged. She weaved them into the story. As she created products, it was very methodical. Those products became part of the community. She sold to 60% of her audience.' In a world obsessed with follower counts, the crab's success speaks volumes: connection matters more than clout. Another breakout microbrand is Katie Shober, whose book club-inspired lifestyle brand Beach & Bubbly has turned seasonal campaigns into a lucrative business. "She's got a group of mainly women, basically like a book club," says Day. 'She doesn't try to monetize the obvious. She doesn't sell books or t-shirts. She sells champagne glasses and things you can use while enjoying the lifestyle she creates. Every time she drops a new seasonal campaign, it's hundreds of thousands, if not millions of dollars worth of sales.' This approach is experiential brand-building that aligns with lifestyle, not just content. For years, creators chased virality: a big video, a quick merch drop, a fleeting moment of monetization. But that model is shifting. "Creators used to come to us and just say, 'I want to sell something' and put out a random t-shirt," Day says. 'And then they'd get all sad that nothing happened. But now they're asking, 'Can you give us some data on our users?' They're starting to think about audience data. We're seeing the intelligence and maturity of creators improve quite a bit.' This evolution has made community feedback not just a feature of product launches, but a core pillar. The time it takes to launch a store has dropped dramatically, thanks in part to AI. "It might have taken two to three months to get a store live and beautiful. Today it takes five days," says Day. 'We've built in generative AI tools that suggest products based on video content or social data. We're using AI to look at the fan base, look at the fan data, and create lookalike audiences. Then we suggest products to the creator.' This changes the game for creators with limited resources, giving them a data-backed co-pilot for brand development. A surprising takeaway from Amaze's data is that smaller creators often outperform larger ones. "We've got creators with 500 followers and others with 20 million," says Day. 'But we're seeing huge success with those that have 10 to 20,000 followers and a really engaged community. A lot of the micro-creators are small brands—yoga instructors, health enthusiasts, small restaurants. They emphasize community.' These microbrands may never run Super Bowl ads, but they don't need to. Their fans show up, buy in, and stick around. Industry data backs this trend. According to a 2024 report by Influencer Marketing Hub, micro-influencers (those with under 50,000 followers) now drive the highest engagement rates across every major platform—including an average 3.86% engagement on Instagram, far above macro and mega influencers Selling to your audience used to carry a stigma, a fear of looking inauthentic or overly commercial. But that's changing, fast. "If you want to be successful, you have to promote," Day states plainly. 'This idea that 'I want to monetize, but I don't want to promote' just doesn't work.' Platforms like TikTok Shop are normalizing long-form selling, and creators are embracing a more confident approach to commerce. 'Before, promoting a product wasn't really authentic. But now you can find a happy medium. Just that extra little bit of promotion can drive conversion.' The rise of creator-led microbrands is a wake-up call for traditional retailers and DTC brands. "If you think about it, a lot of brands don't even know who their customer is," says Day. 'Creators do. They're having two-way conversations every day.' In that way, creators are teaching legacy brands something profound: sell with, not to, your community. Looking ahead, Day sees an even larger shift coming: brand x creator partnerships at scale. "I think you're going to see brands at scale connecting with creators at scale in a tech-driven way, not agency-driven," he says. 'You're going to see these really nice partnerships between creators and brands come together and dominate in certain communities.' The takeaway? The future of retail might look like a million tiny storefronts, each powered by a loyal community, a distinct voice and a creator who understands that loyalty is the new scale. This article is based on an interview with Aaron Day from my podcast, The Business of Creators.