Golden Goose opens first junior stores in Milan and Dubai, launches Pescheria format in Forte dei Marmi, opens store in Dallas

Fashion Network

18 hours ago

Italian luxury sneakers brand Golden Goose is enjoying a busy summer, having opened in Milan and Dubai its first stores dedicated to children's footwear, stores that Golden Goose described as 'immersive and dreamlike spaces designed to stimulate the imagination and creativity for children of all ages.'
The stores' décor is inspired by children's bedrooms, and is characterised by a 'think big' design philosophy: Every element features on an exaggerated scale, for example an oversize bed, huge toy sculptures, and a myriad building blocks. The ceiling's wallpaper is decorated with a cosmic motif, and there is no shortage of vintage details and hidden corners.
Interactive elements such as a co-creation table and various play walls invite children to experiment with design. Goldy, a soft, customizable plush toy and the official Golden Goose Kids mascot, is debuting in the new stores. Creative workshops will also be held in the stores, giving the whole family a chance to enjoy shared educational and networking opportunities.
The openings have coincided with the launch of the new Golden Goose Kids collection of sneakers, apparel and accessories for infants, children and teenagers, characterised by the brand's signature vintage/varsity aesthetic and well-worn style.
This summer, Golden Goose will also be back for the sixth consecutive year at Italian seaside resort Forte dei Marmi with a new concept, Pescheria Golden, where the brand's retail space morphs into a lively fishmonger (or 'pescheria' in Italian). A boat, striped awnings, wooden boxes and hand-painted tiles welcome visitors to the Pescheria, where a series of buoys lead to the area where customers can personalise their sneakers with marine-inspired crystals and charms, and hand-embroidered and painted elements.
The décor inside the Pescheria features a soft palette of blue and off-white, with added nautical cables and rudders, while the fitting rooms are disguised as cold storage rooms. The fish counter, the heart of the store, displays Golden Goose sneakers among ice buckets, ceramic fish and product tags. There is also a corner for children, decorated with boats, woven baskets and souvenirs. The new Pescheria concept introduces the brand's Golden Resort Collection 2025: A relaxed Mediterranean-inspired wardrobe featuring garments in lightweight cotton, soft linen and sailor-stripe motifs, all in marine shades and pale pastel colours.
The women's collection is characterised by airy silhouettes, crochet dresses and pyjama-style ensembles, while the men's line is casual-elegant, featuring linen fabrics, nautical prints and retro volumes. This season's Golden Goose sneakers combine artisanal details with vibrant hues, while accessories like raffia bags, straw hats with nautical motifs and a macramé bag with a lobster-shaped charm complete the range.
Finally, Golden Goose has inaugurated its third Forward store in the USA, at the NorthPark Center in Dallas. The brand's two other US stores were opened in New York in 2022 and in Miami's Design District in 2023. The décor of the 550-square-metre store is inspired by the brand's Venetian headquarters and its Italian heritage, with raw concrete walls and tin ceilings, offset by homely touches such as period rugs, vintage wooden furniture and souvenirs collected all over the world for the Golden Goose archive.