Longtime Midtown Seafood Restaurant Lure Is Closing
Lure Saltwater Kitchen and Bar is closing in Midtown after its final service on August 30. It will serve some of its classic seafood dishes for the next month to honor its 14 years on Crescent Avenue. The establishment is owned by Fifth Group Restaurants, which also owns Ela, La Tavola, South City Kitchen, Ecco, and Alma Cocina.
'We're incredibly proud of what Lure has been providing and are deeply grateful to the guests and teams who made it so special,' said Steve Simon, founder and CEO of Fifth Group Restaurants, in a statement. 'As we look to the future, we'll evolve with our guests' desires and invest in exciting new opportunities.'
Lure employees will be absorbed by Fifth Group's other restaurants. After August 30, the space will remain open for private events until the end of the year.
'We are humbled and filled with gratitude for the love this city has shown us,' says Lure's Instagram post. 'To all of the guests and team members who have made Lure such a special place, we want to say thank you. But ideally, not in a social post… We'd rather say it in person over a Tackle Box and a Supressor Spritz.'
The restaurant is listed for sale for $550,000.
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