Beauty Diary: Sex worker's shock act with popular $20 Coles item
Blue Eyed Kayla Jade, a 'full service' worker who lives on the Gold Coast, has amassed millions of followers thanks to her candid client confessions.
Along with juicy details about her X-rated exploits, she also shares her skincare and make-up tips, and regularly causes items to sell out.
But her most recent video, a paid promotion with personal care brand GEM, has raised eyebrows after she used a razor to shave her face.
Fans were stunned by the adult content creator's unusual technique, in fact, even the brand's creator Georgia Geminder was so shocked by how Kayla used the grooming essential.
'The razors weren't originally intended for that, more so for legs, bikini, underarms, etc,' she told news.com.au's The Beauty Diary.
'But if it works for Kayla, it works for us.'
Women shaving their faces isn't new, but rarely is the task completed with a standard razor.
Instead, those who like to remove their fine facial hairs, also known as peach fuzz, will use a dermaplaning tool to get the job done.
Let's be clear, it's still a razor, but instead of a multi-barred long blade, a dermaplaning tool contains a tiny scalpel blade to exfoliate the skin which in the process also removes peach fuzz.
And it's popularity lies in the fact it results in smoother skin that helps skincare products absorb better as well as giving a flawless finish when used with beauty products such as foundation and bronzer.
In Kayla's video, she explained she was shaving her face to make her make-up 'sit so much better' after experiencing unexpected facial hair growth recently.
After lathering her face in shaving foam, Kayla then proceeds to use Gem's 'Skin-Loving Shaving Kit' on her cheeks, before taking the razor down onto her chin and ending on her forehead.
'This shaver has made my legs insanely smooth, so I know that it will work so well on my face,' she states, as it glides over her skin.
Concerned fans however were quick to flood the video, which has clocked up over 600,000 views in the past 24 hours, to warn the star against face shaving.
'Duudddeee you need a dermaplaning blade for that, easier to control and not shave your eyebrows off,' one said.
'You need to get an actual derma blade, don't use those normal razors,' agreed another.
As one claimed: 'Your hair will grow back thicker with a normal blaze.'
So can you get the same effect using a regular razor as a dermaplaning tool? According to Ms Geminder, if men can shave their face, so can women.
'Gone are the days where we have to use our boyfriends/brothers/husbands/etc razors to achieve a precise shave,' she said.
'Gem razors provide a premium, men's-grade shaving experience (minus the ugly packaging), and we love Kayla putting them to the test.
'Plus, if men can do it – we should too. Just make sure to proceed with caution, we don't want any missing eyebrows.'
Gem's 'category-disrupting razors' launched into Coles last month after taking Ms Geminder two years to perfect, and the beauty entrepreneur said shoppers are snapping the item up like crazy.
'To be honest our razors have been a crowd favourite since they launched in Coles last month with 1 product selling every minute,' she said.
'Kayla's post has gone wild, and while it's too soon to know if it has had a direct impact on sales, I can see from web traffic that lots of people are trying to shop the Skin-Loving Shaving Kit.
'From experience, Kayla definitely always sells us out, which is why we love to collaborate with her.'
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