
Refresh, restock, radiate: Amazon's The Beauty Sale is live from July 18th - 22nd and it is your one-stop-shop for all things glow and glam
And if your vanity's been waiting for a makeover, here's the ultimate reason to indulge:
Amazon's The Beauty Sale
presented by L'Oréal Paris, in association with Pond's is back from July 18th to 22nd and it is set to be the biggest one yet.
The beauty shopping event brings together 75+ global beauty brands, new viral launches from TirTir, RoundLab, Tree Hut, Milani, Redken, Elie Saab, Lamel and Real Techniques among others. Discover up to 60% off on science-first skincare, cult-loved K-beauty staples, Gen Z's most-wanted makeup picks, and mood-matching fragrances — all curated to fit the way you wear beauty now.
With a wide selection of trusted brands, fast and reliable delivery, and curated deals across categories — Amazon's The Beauty Sale has everything you need, all in one place.
'The Beauty Sale's sixth edition showcases the biggest beauty trends of the season – from the latest in Korean Beauty to dermatologist-recommended skin and hair care essentials,' said Siddharth Bhagat, Director, Amazon Fashion & Beauty. 'We are making it easier than ever for beauty enthusiasts to discover trusted international brands and build their perfect beauty regimen. Whether you are exploring seasonal fragrances, seeking Gen Z's most-loved brands, or starting your skincare journey, our thoughtfully curated selection comes with Amazon's fast delivery and reliable service, ensuring a seamless shopping experience for everyone."
Beauty as a movement
What's shaping beauty right now? Not just one trend — but a whole shift in how we choose, layer, and love our products. Think K-beauty's glow-boosting hydration, haircare that focuses on scalp-first wellness, derma-led essentials that simplify routines without compromising results, and colour that's expressive, mood-led, and deeply personal. From skincare minimalists to makeup maximalists, 2025 is all about building a beauty ritual that actually fits your life. We take a look at how The Beauty Sale stands out by bringing the best of viral beauty essentials to your doorstep.
K-Beauty must-haves for the monsoon glow
Korean beauty has earned cult status by offering results-driven, gentle formulations that hydrate, repair, and protect– perfect for the monsoon's moody weather. The Beauty Sale puts a strong spotlight on K-beauty essentials with brands like TirTir, RoundLab, and Laneige leading the charge. TirTir's viral cushion foundations and soothing creams are known for their luminous finish, while RoundLab has become a hydration hero. Add to that Skin1004's Centella-rich products and Tree Hut's globally adored body scrubs, and you've got a Korean skincare regimen that caters to both face and body.
Expert-led skincare that puts science first
If you're the kind of shopper who scans ingredient lists before prices, this is your section. Derma-led brands have rewritten the rules of skincare, making science the true superstar and The Beauty Sale gives you access to some of the best names in the game. Explore clinically-proven, dermatologist-recommended offerings from CeraVe, The Derma Co, Cetaphil, and L'Oréal Paris, all formulated to tackle real skin concerns like acne, pigmentation, and barrier damage.
Chemist at Play introduces skin-friendly actives like ceramides and hyaluronic acid into everyday routines, while Nivea, Bella Vita and WishCare provide gentle yet effective options for all skin types. These products are personalised skincare tools for anyone looking to future-proof their skin - and if you time it right, Rush Hour Deals bring minimum 30% off, making it that much easier to upgrade your routine.
Fragrances for every season, and every version of you
Perfume isn't just about scent– it's about presence, memory, and mood. And with the shift in seasons, it's a great time to rethink your fragrance wardrobe. From the crisp, aquatic charm of Davidoff and sophisticated florals of Ellie Saab to the bold, masculine edge of Jaguar and the mellow scent of Skinn by Titan, there's a bottle for every personality. Whether you're layering for a rainy day brunch or picking a new festive signature, there's no better time to explore a scent that lingers in all the right ways — with up to 60% off across fragrances making the discovery even sweeter.
Regimen building, from head to toe
With scalp-first care, barrier-repair formulas, and multitasking treatments leading the way, beauty routines in 2025 are all about targeted results with less guesswork. The Beauty Sale makes it easier to navigate those trends with professional-grade haircare from Kerastase, Redken, and L'Oréal Professionnel — bringing salon-level nourishment to your everyday shower ritual. Whether it's scalp resets, repair masks, or shine-boosting oils, these brands deliver with precision and purpose — especially when you can get luxury picks at up to 50% off, along with 10% cashback on prepaid orders.
For skincare, dive into layered routines that begin with a cleanser and end with barrier-protecting moisturisers. Discover glow-boosting masks from O3+, multi-use body care from Tree Hut, and lightweight hydrators from WishCare.
Gen Z favourites and value beauty picks
TikTok trends, multi-use sticks, statement liners– Gen Z's approach to beauty is bold, experimental, and unapologetically fun. And they know that value doesn't mean compromise. This year, The Beauty Sale is stacked with high-performance, trend-forward picks from e.l.f, Sugar Cosmetics, Renee, and Lovechild by Masaba– brands that understand both form and function.
From e.l.f's power-packed primers to Sugar's matte lipsticks and Lovechild's playfully inclusive shades, these products are designed for the content-creating, statement-making generation — perfect for those looking to experiment without overcommitting. And with 20% Amazon Pay cashback on your first beauty order and up to 20% off when you buy more, it's the best time to play, mix, and repeat.
New launches you'll want to 'add to cart,' stat!
Every edition of The Beauty Sale comes with its share of show-stealing debuts—but this time, the lineup is especially exciting. Global names making their way into Indian beauty carts include TirTir, RoundLab, Tree Hut, Milani, Redken, Real Techniques, Ellie Saab, and Lamel.
From Milani's complexion-perfecting formulas to Real Techniques' pro-approved tools, these new launches bring freshness and innovation to the sale. Whether you're on the hunt for Instagram-famous beauty products or adding under-the-radar gems to your rotation, The Beauty Sale is a great place to start.
The best beauty deals– all in one place
Amazon's The Beauty Sale is a celebration of beauty in all its forms, bringing together innovation, luxury, affordability, and trust under one digital roof. From experimenting with trends to restocking everyday heroes, there's never been a better time to refresh your beauty shelf.
Ready to glow? Explore the full lineup and get your hands on the trendiest beauty picks of the season with
Amazon's The Beauty Sale
.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Time of India
3 hours ago
- Time of India
Osaka Ojo Gang wins World of Street Woman Fighter Season 3 over AG Squad; fans cry nepotism as TWICE Momo's sister takes the crown
On July 22, 2025, Osaka Ojo Gang took home the championship title on World of Street Woman Fighter (WSWF) Season 3, beating out fierce competitors AG Squad and Motiv in a live finale aired by Mnet. Exuding stage-commanding energy, the Japanese crew captivated the judges and studio audience alike with their powerful final performance. The crew's artistry and charisma earned widespread praise as many highlighted how far they had come over the course of the season. For many viewers, their finale routine sealed the deal, but online, the debate was just beginning, with many alleging that AJ Squad was the real winner. Fans rally behind AG Squad The moment Osaka Ojo Gang was announced as the winner, social media users were left stunned, as many felt that AG Squad, who had consistently delivered technically flawless and emotionally gripping performances, had clearly earned the top spot. One fan tweeted, 'Ag squad really carried the whole season just to end up like Jam Republic…' Y'all not tired of snubbing the real winners?" ag squad really carried the whole season just to end up like jam republic… y'all not tired of snubbing the real winners 😭 "Honestly, I didn't need the AG squad to win 1st place because their superior performances and sheer work ethic during the show speak for themselves. They're a winner in my eyes, and that's all that matters," another wrote. honestly I didn't need ag squad to win 1st place because their superior performances and sheer work ethic during the show speak for themselves, they're a winner in my eyes and that's all that matters! 🫶🫶 #WSWF #WSWF3 Some fans even speculated that the decision leaned into Mnet's push for global appeal and that Osaka Ojo Gang's international popularity might've tipped the scales. The sentiment wasn't universal, but it was loud and persistent. Why are fans crying nepotism? Adding to the controversy, some netizens are now crying nepotism, pointing to the fact that TWICE member Momo's older sister, Hana Hirai, is part of the Osaka Ojo Gang. The connection drew even more attention when several TWICE members, including Momo, Jihyo, Jeongyeon, Nayeon, and Sana, showed up at the WSWF finale in support of the crew. While their presence lit up the crowd and added star power to the event, some fans are questioning whether the group's K-pop ties may have influenced the outcome. ' "Wdym a crew who wins almost all missions got lost to a crew who never wins even one? Oh, I hate nepotism. If it's SWF 2, I get it since Bebe wins on some missions too, but this? Meh," said one user. wdym a crew who wins almost all missions got lost to a crew who never win even one 🙂↔️ oh i hate nepotism. if swf 2 i get it since bebe wins on some missions too, but this? meh TWICE members and Daehwi spotted on the finale of WSWF. #WSWF AG Squad vs. Osaka Ojo Gang: two very different journeys AG Squad had one of the strongest track records this season. They came out on top in several missions, including the demanding Mega Crew challenge, and consistently impressed judges with clean execution and detailed choreography. Their elimination battle earlier in the show showcased just how fierce and prepared they were, making it all the more shocking when they didn't walk away with the title. Osaka Ojo Gang, on the other hand, gained momentum later in the season. Their Dance Film Mission performance—which racked up over 2.5 million views and 330,000 likes—helped cement their status as crowd pullers. Led by Kyoka and Ibuki, their finale routine leaned more into stage presence and emotional impact than technical perfection. That choice clearly worked for the judges, who emphasised storytelling and transformation in their final evaluations. To stay updated on the stories that are going viral, follow Indiatimes Trending.


Pink Villa
4 hours ago
- Pink Villa
WATCH: IU surprises When Life Gives You Tangerines husband Park Bo Gum on The Seasons set, bringing him to tears
Park Bo Gum and IU shook the entire nation and the K-drama world with their portrayals in When Life Gives You Tangerines. Having maintained a close friendship since, the two speak highly of each other at every chance they get, including today when the songstress-turned-actress decided to surprise him by appearing during the final shoot of the show he hosts, The Seasons: Park Bo Gum's Cantabile. Her kind act moved him to tears and became a happy memory for everyone who witnessed it. IU proves her true friendship with Park Bo Gum In a video clip from the set of the music program, IU could be seen in a video saying, 'As much as it's your last shoot of The Seasons, I wanted to congratulate you via this video message. When you had your first broadcast, I said that I would definitely appear on the show. I apologize for not being able to keep my promise to be a guest.' Park Bo Gum can be seen shaking his head at her sorry feelings, assuring her that it's okay. 'I'm really, really sorry. But you know my heart's sincerity and that I watched the broadcast almost every week right? You were the best as an MC. I was able to enjoy singer Park Bo Gum, performer/ musician Park Bo Gum, so it was great. You were really amazing on Cantabile. I'm so sorry about not appearing that…I'm here.' And in came IU, hiding her face behind a flower bouquet, which she presented to him, getting down on her knee and patting his back. The GOOD BOY actor could be seen getting teary-eyed as she introduced herself as his friend, making the audience chant 'don't cry'. IU spoke about wanting to keep it as cheerful as possible and did not expect him to choke with tears, to which he replied in disbelief, 'What are you doing? [here]' She shared how she was waiting a long time for her turn and managed to somehow find time amid her busy drama filming schedule. Park Bo Gum added how he did not want to pressure her by asking her to come to his show during their recent meeting at the 4th Blue Dragon Series Awards, so this was an unexpected surprise for him! The crowd erupted in cheers for the warm moment.


Pink Villa
4 hours ago
- Pink Villa
Fact Check: Did Park Hyung Sik call BTS' V ‘immature kid'? Exploring the truth behind viral clip
Park Hyung Sik and BTS member V have known each other since their appearance on Hwarang: The Poet Warrior Youth, which also starred Park Seo Joon in the lead role. Having formed a strong bond on set, they welcomed the latter's other friends Choi Woo Shik and Peakboy to form Wooga Squad. Now, a clip has resurfaced about the Strong Girl Bong Soon actor talking about the members' roles in the team, with doubts being raised about him calling the singer 'immature maknae'. What did Park Hyung Sik say about BTS' V that angered fans? A new video has been making the rounds on the internet about the Happiness actor talking about the titles each one of them takes in the group. Spoken in an interview in 2024 as a part of his solo fan meeting promotions, Park Hyung Sik said, 'Comparing it as a family relationship, Seojoon hyung is like the father figure, Peakboy hyung is like the eldest son, Wooshik hyung is the second older brother, the playful one, and V is the immature maknae. I feel like I play the role of the mother. It's not that I want to be, but I often find myself taking care of them and helping them. I think it's because we always encourage each other, always support one another wholeheartedly.' The usage of 'immature youngest one' has been taken out of context to define the relationship between the actor and the younger singer. Although the words were indeed used, their implication was not what is being spread around. Park Hyung Sik is known to be very caring of the juniors around him, and as someone who has debuted later in the K-pop and K-drama industries, compared to the actor, V has always looked up to the star. The Buried Hearts actor has time and again praised BTS' music, sharing his love for Kim Taehyung's solo tracks, including Rainy Days. They continue to be as close as ever!