‘Obsessed with this' cry fashion fans as Billie Faiers drops new Asda summer range including perfect £20 pair of shorts
So if your wardrobe could do with an upgrade for the warmer weather, then you've come to the right place.
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Fashion fans are 'obsessed' and 'need' to get to their local Asda, desperate to nab the new summer buys from Billie Faiers' latest range
Credit: Instagram/@georgeatasda
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Not only will shoppers find cool co-ords, but there's also gorgeous dresses too
Credit: Instagram/@georgeatasda
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This Orange Puff Sleeve Bow Back Mini Dress is £28 but is sure to be a head-turner
Credit: Instagram/@georgeatasda
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This Orange ZigZag Striped Knitted Midi Dress is £24 and selling out fast
Credit: George at Asda
Not only can shoppers now get their hands on crochet
The Billie by Billie Faiers edit at George is ideal for holidays abroad, occasions and everyday dressing.
Posting on Instagram, George at Asda gave
Showing off one of her favourite outfits from the collection, the mum-of-three posed in the Burnt Orange Waistcoat and Shorts Co-ord.
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The reality TV and TOWIE legend styled the look with a pair of strappy gold heels and accessorised with gold jewellery and sunglasses.
Alongside the post,
'Burnt orange never looked so good.
'Shop the new Billie Faiers range online and in selected stores now, with prices from just £10.'
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Most read in Fabulous
Billie's
It's a statement outfit that's sure to be great for days in the office, or meals out with the girls.
'I only went in for cheese!' shopper admits as she's wowed by new Asda arrivals, including the 'perfect holiday co-ord'
While you can style it up with heels, like Billie has, you can also dress it down with sandals, for a casual look that's great for looking good whilst running errands.
Also in the collection is the
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Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
There's even a stunning
Fashion fans beam
The Instagram post, which was shared on the official @
I need that co-ord
Instagram user
One person said: 'Obsessed with this.'
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Another beamed: 'Love this.'
A third gushed: 'Ooh I need that
Meanwhile, alongside heart eye emojis, someone else simply penned: 'Love.'
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Reasons to shop supermarket fashion
When looking for new pieces to add to your seasonal wardrobe, or update your basics, there's no need to spend hours walking around clothes shops, or scrolling online. Just pick up a dress or two alongside your fruit and veg...
They're convenient
- Chances are you visit your supermarket more times than a shopping centre or high street.
It's affordable
- For basics to more fashion-led pieces, supermarkets are leading the way for budget fashion that doesn't look cheap.
They're more on-trend that you think
- With a customer database larger than the average high street store, shops like ASDA, Sainsbury's and Tesco are able to cater to the markets and predict trends in a lot more areas than just food supply.
They fit well
- Fits and lengths often come with a little more modesty in mind. Fabrics are often highly practical too—think plenty of 100% cotton that can be thrown into the washing machine without thought.
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