Summer 2025 beauty trends, as predicted by your pop culture favourites
For those leaning into edgy over elegant, the smudged eye is back with a vengeance. This tried-and-true-look channels the undone yet intentional spirit of your favourite alternative icons. Call it rebellious precision or just the Charli XCX effect, but overall, imperfect is the point.
See also: Totally tubular! Here are 7 tubing mascaras for long-lasting wear and easy removal Skinny brows
Above Model Gabbriette photographed at an event in Los Angeles ()
Thin brows are making their return. While those who lived through the late Nineties and early 2000s may recall the regret of overplucking, gone are the days of bold boxy brows. We're seeing a shift back to minimalist arches, led by model and certified brat Gabbriette. Blushed and bashful
Above Sabrina Carpenter accepts the Global Success award at The BRIT Awards 2025 (Photo: Max Cisotti/)
This season, more is more, and blush is having its major moment. The key to nailing the look? Sweep it high toward the temples for a lifted effect that goes beyond the apple-cheeked flush. For an extra radiant touch, opt for a formula with a hint of shimmer. Your lips, but better
Soft, hydrated and low-maintenance lips are coming in swinging, especially with diffused edges that make for a more seamless pout that seems kissed-on rather than painted. You can use the go-to lip product you already have to achieve the look. Simply dab on and blend out.
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