Bengal ranks third among foreign tourists' fave Indian destinations
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Kolkata: Bengal has emerged as one of India's top tourism hotspots for foreign travellers, clocking a record 32 lakh international tourist arrivals in 2023–24 — the third highest in the country after Maharashtra and Gujarat, Bengal's tourism minister Indranil Sen said in the assembly on Thursday.
This marks a significant jump from 27.1 lakh in 2022–23 and just 10.4 lakh in 2021–22, underscoring the state's growing global appeal and tourism turnaround post-Covid, he said.
Sen said the state accounted for 14.8% of India's foreign tourist arrivals last year. "This is a huge achievement. Bengal is firmly on the international tourism map," Sen said in response to a question by BJP MLA Bishwanath Karak.
The data, sourced from 'India Tourism Statistics 2023' released by the Union ministry of tourism, places Bengal alongside national tourism giants.
Sen debunked a common perception that a bulk of Bengal's foreign tourist inflow is limited to visitors from neighbouring Bangladesh. "Only 1.8 lakh out of the 32 lakh foreign tourists came from Bangladesh. Over 27 lakh were from Europe, Russia, and Australia," he said.
One of the biggest tourism magnets remains Kolkata's Durga Puja, which was inscribed in Unesco's Representative List of Intangible Cultural Heritage of Humanity in 2021.
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In 2023, during the festival period from Mahalaya to Diwali, the city welcomed over 5 lakh foreign visitors — with trade estimates suggesting at least 20,000 were international travellers during the five puja days in Kolkata.
Anil Punjabi, national committee member of Travel Agents Federation of India, said, "We are already getting puja bookings from Canada, Spain, Europe and UK. The festive charm, the craftsmanship on display, and Bengal's value-for-money factor make it an irresistible destination during this time."
Hill stations, particularly Darjeeling and Kurseong, are also witnessing a massive influx of foreign visitors. "Bengal's hill stations are now more preferred than overcrowded destinations like Shimla and Kullu-Manali. Tea tourism is popular too," said Manav Soni, national committee member of Travel Agents Association of India.
Purulia and Bankura — once peripheral to Bengal's tourism economy — are now gaining traction.
Launched on April 22, an eco-tourism centre near Ayodhya Hills run by local enthusiasts has already reported 87% occupancy, Sen said. The Purulia Tourism Development Council has been formed to assist local tourism stakeholders and attract more visitors.
Bengal has also taken a pioneering step in professionalising its tourism industry. The state now boasts the highest number of certified tourist guides in the country — 1,022 — trained under its Tourist Guide Certification Scheme.
Bengal's strategic location as a gateway to the Northeast has also given it a dual advantage. Tourists exploring states like Sikkim, Assam, and Meghalaya often transit through Bengal. New spiritual landmarks, like the Jagannath temple in Digha, are also becoming major pilgrimage and tourist attractions, travel agents said.
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