Masked marchers and giant dolls: ‘Squid Game' finale sparks fan parade in Seoul as global hit ends
SEOUL, June 29 — Thousands of fans gathered in Seoul yesterday to celebrate the final Squid Game season, ending a global Netflix hit that is seen as a symbol of South Korea's cultural clout.
The third and final season was released Friday, concluding the series that sees desperate people compete in deadly versions of traditional children's games for a massive cash prize.
Director Hwang Dong-hyuk said he had 'poured everything' into the series, which launched nearly four years ago.
South Korean director Hwang Dong-hyuk (2nd left) and his casts attend a fan event for Netflix's South Korean TV series 'Squid Game Season 3' at Seoul Plaza in Seoul on June 28, 2025. — AFP pic
'So while it's sentimental to see it end,' he said, 'there's also a sense of relief'.
Fans gathered near Seoul's Gyeongbokgung Palace, led by marchers dressed in the bright pink uniforms worn by the show's mysterious masked agents.
They were followed by others carrying oversize toys from one of the games featured in the series, along with the show's flag.
A statue of Young-hee, the iconic doll character of Squid Game, is seen on a street during a parade event for Netflix's South Korean TV series 'Squid Game Season 3' in Seoul June 28, 2025. — AFP pic
Park Sang-gyu, a fan who stayed up all night watching the final season, said the dystopian drama was 'ultimately a story about people'.
'As you watch, you realise it's not just about the games — it reflects many aspects of real life.'
The walls of the Seoul Metropolitan Library were lit up with key scenes, including Young-hee — the giant motion-sensing animatronic doll featured in one of its brutal games.
Fans attend a fan event for Netflix's South Korean TV series 'Squid Game Season 3' at Seoul Plaza in Seoul June 28, 2025. — AFP pic
Lee Byung-hun, who played the masked Front Man overseeing the competition, said the show had become 'something of a cultural phenomenon'.
'One that has drawn one of the boldest lines in the history of Korean content,' he said.
The first two seasons of the series are among Netflix's most-watched shows, and in 2022, Hwang and the show's leading actor, Lee Jung-jae, became the first Asian men to win Emmy Awards.
Pink Guards of Squid Game perform during a parade event for Netflix's South Korean TV series 'Squid Game Season 3' at Gwanghwamun Square in Seoul June 28, 2025. — AFP pic
The final season follows its hero Gi-hun, played by Lee, as he returns to the ultra-violent games to dismantle them from within after surviving the first round.
Along with filmmaker Bong Joon-ho's Oscar-winning 2019 thriller Parasite and K-pop sensation BTS, Squid Game is considered one of the most powerful examples of South Korea's rise as a global cultural force. — AFP
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